AWS adds user monitoring and A/B testing to CloudWatch

Amazon CloudWatch was introduced way back in 2009 to help AWS customers view data about their cloud usage and spending. Today at the dawn of AWS re:Invent, the company’s cloud customer conference taking place in Las Vegas this week, the cloud division announced a couple of enhancements to the product.

Amazon has been building on the types of data provided by CloudWatch, and today it added user monitoring. With Real User Monitoring, AWS customers can understand when there is a problem with a deployment and take corrective action before customers really begin to feel it.

“Amazon CloudWatch RUM will help you to collect the metrics that give you the insights that will help you to identify, understand, and improve this experience. You simply register your application, add a snippet of JavaScript to the header of each page and deploy,” Amazon’s Jeff Barr wrote in a blog post announcing the feature.

This doesn’t exactly fall under the category of stunning innovation. It’s something companies like AppDynamics and New Relic have been doing for years, but as with most things Amazon they are providing a soup-to-nuts experience for customers inside AWS, and this type of monitoring lets you know when things could be going wrong with your AWS application.

The other new feature is a new experiments tool called CloudWatch Evidently, which helps developers set feature flags and run A/B tests inside an application they are building on top of AWS. Rather than just updating an app for every user, developers may want to test it on a limited subset of users and see if the new feature breaks anything, or if users prefer a particular approach or design more.

They can limit the people who see a new feature by setting a feature flag in the code and setting up the parameters for that feature. In addition, you can do A/B testing, another form of experimentation, that lets you test features with a certain subset of users to see which feature or design people prefer.

Neither of these is new either. Companies like Split.io have been doing more broad feature flag management for some time, and companies like Optimizely have been building companies around A/B testing.

CloudWatch Evidently is already available in 9 Amazon cloud regions with pay-as-you-go pricing, while CloudWatch RUM is also available now in 10 regions at a cost of $1 per 100,000 events collected.

AWS Braket gets improved support for hybrid quantum-classical workloads

In 2019, AWS launched Braket, its quantum computing service that makes hardware and software tools from its partners Rigetti, IonQ and D-Wave available in its cloud. Given how quickly quantum computing is moving ahead, it’s maybe no surprise that a lot has changed since then. Among other things, hybrid algorithms that use classical computers to optimize quantum algorithms — a process similar to training machine learning models — have become a standard tool for developers. Today, AWS announced improved support for running these hybrid algorithms on Braket.

Previously, to run these algorithms, developers would have to set up and manage the infrastructure to run the optimization algorithms on classical machines and then manage the integration with the quantum computing hardware, in addition to the monitoring and visualization tools for analyzing the results.

Image Credits: AWS

But that’s not all. “Another big challenge is that [Quantum Processing Units] are shared, inelastic resources, and you compete with others for access,” AWS’s Danilo Poccia explains in today’s announcement. “This can slow down the execution of your algorithm. A single large workload from another customer can bring the algorithm to a halt, potentially extending your total runtime for hours. This is not only inconvenient but also impacts the quality of the results because today’s QPUs need periodic re-calibration, which can invalidate the progress of a hybrid algorithm. In the worst case, the algorithm fails, wasting budget and time.”

With the new Amazon Braket Hybrid Jobs feature, developers get a fully managed service that handles the hardware and software interactions between the classical and quantum machines — and developers will get priority access to quantum processing units to provide them with more predictability. Braket will automatically spin up the necessary resources (and shut them down once a job is completed). Developers can set custom metrics for their algorithms and, using Amazon CloudWatch, they can visualize the results in near real time.

“As application developers, Braket Hybrid Jobs gives us the opportunity to explore the potential of hybrid variational algorithms with our customers,” said Vic Putz, head of engineering at QCWare. “We are excited to extend our integration with Amazon Braket and the ability to run our own proprietary algorithms libraries in custom containers means we can innovate quickly in a secure environment. The operational maturity of Amazon Braket and the convenience of priority access to different types of quantum hardware means we can build this new capability into our stack with confidence.”

AWS launches new robotics programs

To kick of re:Invent, AWS’s flagship conference, the cloud computing giant today announced IoT RoboRunner, a new service for building applications that help large fleets of robots work together. This new service aims to provide the infrastructure necessary to build the work and fleet management applications necessary to run the kind of robot fleets that Amazon itself utilizes in its warehouses, for example.

The company also today announced a new robotics accelerator program.

At its core, RoboRunner helps developers build applications that integrate with robots from different manufacturers and manage the lifecycle of these applications. Currently, AWS argues, it’s too difficult to integrate robots from different vendors into a single system, leaving enterprises with a number of silos where they manage their robots, which in turn makes it hard to build applications where these heterogeneous fleets cooperate.

Image Credits: AWS

RoboRunner provides developers with a centralized data repository for their entire fleet, as well as a registry for modeling all of the destinations in a given facility and a registry for keeping track of all of the tasks performed by these robots.

The target customer for this service is large industrial enterprises that operate fleets of automated guided vehicles, mobile robots and robotic arms.

In addition to RoboRunner, AWS also announced a new robotics startup accelerator, the AWS Robotics Startup Accelerator, in collaboration with MassRobotics.

“Today, there are only a few successful commercial robotics companies, and there are a few big reasons for this,” AWS CTO Werner Vogels writes in today’s announcement. “First, finding a fit in the robotics product market is difficult because real-world environments are dynamic and unpredictable, so pairing the right niche with the right capabilities can be a challenge. Second, building robots with a high degree of autonomy and intelligence requires multidisciplinary skills that are hard to find and recruit for. Third, robotics is capital intensive and requires large up-front investment in sensors, actuators, and mechanical hardware even when they’re already commercially available.”

The new program is open to early-stage startups (less than $10 million in revenue and $100 million raised. The selected companies will get access to specialized training and mentorship from robotics experts and up to $10,000 in AWS credits.  

Upbound nabs $60M to grow its open source Crossplane multi-cloud management project

Companies today want to avoid the lock-in they faced in the past with a single vendor. As a result, they are hedging their bets with a multi-cloud strategy, but this creates a new problem around finding a single tool for managing it all. That’s where Upbound comes in with its open source Crossplane multi-cloud management tool.

It’s a big problem, and up until now, companies have relied on the cloud vendors themselves to manage each one separately. While some solutions like Google Anthos and Red Hat OpenShift have come along, there was a lack of open source tooling until Upbound released Crossplane in May 2020.

Investors recognized the need identified by Upbound and rewarded the company with a $60 million Series B to help build the open source project while looking to grow the commercial version of the product. Altimeter Capital led the round with participation from GV, Intel Capital and Telstra Ventures.

Upbound founder and CEO Bassam Tabbara said that while the market has attempted to find a solution to this management challenge, he believes that his company is the first to build an open source community with the hope of developing this single management console and single API to manage across cloud tools.

“There’s been a lot of efforts around trying to build a single point of control. None of them have attacked this problem from a community perspective, creating a universal control plane that enables that in [a] community, while [building] the convergence around it,” he said.

“I think of Crossplane as the first to get to a point where we actually now have a convergence effect around a single universal cloud API. This has never happened before. It’s truly the first time that we’ve gotten to one. You can go to Crossplane right now and you get one declarative API that can be used to address all cloud resources and infrastructure sources across all vendors.”

Tabbara points out that the project is fully cloud-native and is managed under the umbrella of the Cloud Native Computing Foundation (CNCF), which manages Kubernetes and other key open source cloud-native technologies.

He said that Crossplane allows users to pick and choose the cloud vendors they want to use — whether cloud infrastructure vendors like AWS, Microsoft and Google or cloud-native tooling like Elastic, Confluent, Databricks and Snowflake — and manage all of that from a single API.

The company has grown and helped nurture the open source project and developed a commercial product in parallel called Upbound (like the company), which customers can install themselves in their cloud of choice or use a SaaS version that Upbound will manage for them.

It’s not only catching on with users. Tabbara said he has also been seeing major vendors like AWS, Azure, Equinix and IBM building integrations for Crossplane. He believes this is key, and it’s similar to the dynamic we saw in 2017 when the major cloud players began to rally around Kubernetes and the CNCF.

“It’s truly to the point where there is now a real convergence effect around Crossplane, not unlike the convergence effect that we saw around Kubernetes as a project, and not unlike the convergence we saw around Linux as a project,” he said.

It seems to be a project and a commercial vision with tremendous potential, one that investors see as a pivotal piece of the cloud puzzle and are willing to pour in significant capital to help build. If Upbound can execute on this vision, it may be onto something truly transformative, but only time will tell if they can make that happen.

Bolt makes first acquisition with Tipser, launches ‘Remote Checkout’

The ability to purchase something at the point of discovery from digital content exists, but checkout technology company Bolt has the opportunity to give that its “one-click” treatment. It announced Monday that it made its first acquisition in Tipser, a Swedish-based technology company enabling direct checkout on any digital surface.

San Francisco-based Bolt is fresh off of raising $393 million in Series D funding in October, bringing total capital raised to date to $600 million. And though the Tipser acquisition is in line with the company’s plans of what it wanted to do with the new capital, Ryan Breslow, founder and CEO of Bolt, told TechCrunch the deal “had been in the works for a while.”

Tipser’s technology enables consumers to purchase products natively from sites like online publications, mobile marketplaces, price comparison sites, social media platforms or search engines. The company is led by Marcus Jacobsson, co-founder and CEO, who started the company in 2012 with Axel Wolrath and Jonas Sjöstedt.

In fact, when Bolt initially began talking to Tipser, the company was not in a place to sell, and was actually working on their next investment round (they raised just over $14 million), but the two companies ended up going into deeper conversations and found their cultural resonances worked better together, Breslow said.

“We saw how significant Tipser could be for Bolt,” he added. “They had been perfecting their embedded commerce technology for a decade and were the only formidable player. They were stronger than us in areas where we were weaker. It is very strategic to have them on our team.”

Exact transaction figures were not disclosed, but Breslow did reveal to TechCrunch that the acquisition, which was an all-stock deal, came in “just shy of $200 million.” The entire Tipser team is staying put, so Bolt will be adding 100 more people to its team. Tipser’s presence in Sweden will now also serve as Bolt’s European headquarters to go with the company’s recent announcement of expanding into Europe.

In addition to the acquisition, Bolt is launching Remote Checkout, a tool for shoppers to make a purchase from the exact point of discovery. Instead of seeing something on social media — where 84% of shoppers look for reviews, according to Pew Research Center — then going to another website to make the purchase,

The new tool is one that Bolt was working on internally for over a year and was inspired by Instagram Checkout, also a tool where you can discover a product and check out directly from the app, Breslow said.

“With the death of tracking and cookies, we could see the need for native checkout so retailers can track conversion,” he added. “It’s better for consumers to not have to click a million things.”

Bolt’s Remote Checkout features include the direct one-click checkout, engagement with Bolt’s network of shoppers and the ability for merchants to boost conversion rates while receiving orders through multiple channels and building direct relationships with visitors. It also turns anonymous visitors into logged-in account holders and monetizes traffic on-site.

The added feature of publishers and creators being able to monetize traffic coming to their sites was one that Jason Wagenheim, president and CRO at media publisher BDG (formerly known as Bustle Digital Group), found particularly interesting. BDG’s brands include Bustle, EliteDaily and Fatherly.

He was a bystander of sorts for the merger, having signed up with Tipser in January as the company’s first U.S. publisher, going live with the product in April on two of BDG’s 13 sites, Wagenheim said in an interview.

“What I love most about this acquisition is that we can accelerate the onboarding of hundreds of more merchants onto our platform,” he said. “This is a marriage of content and commerce.”

Before social media and companies like Bolt and Tipser, shopping directly from a magazine page meant utilizing QR codes, but that didn’t take off like people thought it would, Wagenheim said.

Other publishers tried to crack the code, and he noted Goop being one of the few able to do it. Now with these new technologies, any publisher or creator can close the gap between the upper and lower funnels and drive awareness because its commerce is shoppable and one click away.

He considers BDG’s project with Tipser still in the beta phase, but there are plans to roll out the technology on all of its sites next year. The company already had its audience engage in over 25 million sessions with people, on average, seeing 10 products per session, a metric Wagenheim says means the process is working: people are spending time with the products, are engaged and adding products to carts.

“With hundreds more merchants for editors to write about, and the one-click transaction happening, that is a game-changer,” he added.

StepZen’s API management vision begins to take shape with free GraphQL tools

StepZen stepped onto the scene at the end of last year with an $8 million seed round and a vision for unifying APIs. Today that vision came into clearer focus as the company announced two new free GraphQL tools to help simplify API management.

StepZen CEO and co-founder Anant Jhingran sees the graph as part of what he calls “a fundamental transformation that’s taking place in how applications communicate with the back end.” As companies use increasing numbers of APIs to build software and connect systems, StepZen wants the graph to be at the center of API management where it handles all of the various connections and dependencies between these APIs.

There is inherent complexity involved in crossing multiple applications to pull together all of the information about something that has interconnections. As an example, a company may want to pull all of the information about a customer together, but it lives in multiple systems. How do you see the connections between customer information, interaction data and previous orders. One of those comes from the CRM, one from marketing and customer service tools and one from an order management system.

What StepZen wants to do is simplify the act of making those connections. “The fundamental thing is that while there are individual sub-elements, the use cases really connect the dots because that’s where the real power of the business [lies],” Jhingran explained.

To help with that, the company is releasing two free tools today. The first is GraphQL Studio, which helps companies create a map or flow that shows the connections between the various APIs your company uses, whether internal private ones or the public SaaS variety.

“So it is not the case that developers only deal with private API’s. It’s not the case that developers only deal with SaaS API’s. And what we want to do is to enable both sides of the story, and our GraphQL Studio is really starting from ‘here are your pre-finished API’s’ that you’re going to kind of pick and choose and then add your own secret sauce,” he said.

The second piece is GraphQL Federation, a tool that can take the various graphs inside an organization and can consolidate them into a single graph of graphs that lets companies see how the various pieces fit together. Being able to federate these small graphs has been a real challenge that StepZen wants to solve with this tool.

“Fundamentally, the idea is that in a team of teams, there’s no one graph, and therefore when you look at how applications consume data, they’ve got to connect across multiple graphs and get to a unified graph. And that’s what GraphQL Federation does,” he said.

He says that the company is offering both tools for free as a starting point for developers to build connections between various APIs, and as they move into more complex use cases, they can sign up for StepZen.

“Once people start using the tools, some of them will say, ‘we need to kind of modify it a bit, or we need to add our own private data,’ and that’s where we want people to sign up for StepZen, but we want people to succeed on this without even signing up.”

Suborbital raises $1.6M for its WebAssembly platform

Suborbital, the company behind the open source Atmo WebAssembly-centric project for building scalable server applications, today announced that it has raised a $1.6 million seed round led by Amplify Partners. A number of angel investors, including Jason Warner (former CTO of GitHub), Sri Viswanath (CTO of Atlassian), Tyler McMullen (CTO of Fastly), Jonathan Beri (founder of Golioth), Vijay Gill (SVP of engineering at RapidAPI) and Mac Reddin (founder of Commsor), also joined this round.

In addition, the company also today announced the public beta launch of Suborbital Compute. At first glance, this may seem like somewhat of an odd product. As SaaS services look to make their products extensible beyond basic drag-and-drop integrations, they need tools that allow developers to write these extensions inside of their products. But these user functions open up a lot of security issues, too. With Suborbital Compute, SaaS developers can give their end-users the ability to write their own functions and extend their products, with the sandboxing properties of WebAssembly — the basis of Atmos and Suborbital’s other open source tools — providing many of the guardrails.

But that’s just the start. Suborbital is nothing if not an ambitious project. Its mission, CEO and founder Connor Hicks told me, is to “the way we as an industry think about and deploy compute.” Hicks previously worked on the 1Password platform team, where he worked on tools like the 1Password command-line interface and its enterprise products, eventually leading the company’s R&D efforts around its enterprise products. But on the side, he started dabbling in building a distributed functions-as-a-service system, first based on Docker, which proved to be too slow, and then, eventually, around WebAssemly. That turned out to be more complicated than he expected, in large part because he had to write all of the glue code to make this work — but about two years ago, things started to click into place.

“I started going down this path a little more seriously, started spending more time on it, and what came out of it was this scheduler for WebAssembly functions, which today is our Reactr project,” Hicks explained. While Reactr is a Go library, people started getting interested in seeing what a pure WebAssembly service would look like, which became the Atmo project that is now at the core of Suborbital’s efforts.

“The grand experiment with Atmo was, ‘hey, let’s see if we can take a declarative description of a web server application and figure out how to run it without the user needing to do any boilerplate,” Hicks explained. “So we could take this declarative description — and a bunch of functions — compile the WebAssembly and we could figure out how to build this web service and make it run, and make it secure, and make it fast automatically, and the user didn’t have to worry about any of the plumbing.”

With Atmo, Suborbital is betting on server-side WebAssembly to allow developers to write code in a language like Rust, Swift or AssemblyScript, which is then compiled to WebAssembly and deployed and managed by Atmo and run in a sandboxed environment. At the core of Atmo is a scheduler that runs the WebAssembly modules and promises to do so with near-native performance.

Over time, Hicks believes, this approach could challenge the role of containers for deploying many applications, especially at the edge. “We think that WebAssembly on bare metal is going to pretty much replace the need for containers in these small, resource-constrained edge environments,” Hicks said.

But why then launch with such a niche product? Something like an “Atmo Pro” may seem like the more logical choice, but Hicks argues that it is still too early for that. Because the idea is still very new, the market wouldn’t have been there for a service like that.

“It doesn’t have the widespread adoption that you would need to make money off of a hosted Atmo service,” Hicks said.”After realizing that I couldn’t just make money selling a pro version of Atmo — or a hosted version of Atmo — I went back and I asked, ‘hey, what could we actually build that people would want to pay money for and actually build a business around?'”

Hicks tells me that the team, which currently consists of four people, has already started to ramp up its efforts around partnerships, but next year, it plans to really scale up its infrastructure and operations capabilities.

Bitrise grabs $60M to keep companies updated with constantly changing mobile requirements

As more of the world shifts to doing everything from their smartphones, the ability to build better iOS and Android apps has to move with it. Bitrise aims to be the go-to company closing the gap between that mobile demand and a company’s ability to get apps out faster while also balancing all of the moving parts and complexities.

Today, mobile DevOps company Bitrise announced it secured $60 million in Series C funding, led by Insight Partners, with participation from existing investors Partech, Open Ocean, Lobito, Fiedler Capital and Y Combinator.

The remote-first company was co-founded by Barnabas Birmacher, Daniel Balla and Viktor Benei in October 2014. Between then and now, we reported on their $3.2 million Series A round back in 2017, but it also raised $20 million in Series B funding in 2019. The new raise was planned and executed in a few weeks, bringing Bitrise’s total funding to nearly $100 million, CEO Birmacher told TechCrunch.

Two years ago, the company, headquartered in Budapest, went through Y Combinator’s Growth Program to scale its company, and has now tripled its headcount and opened offices in London, San Francisco, Boston and Osaka.

“Mobile made two or three years of advancement in the last 12 months,” Birmacher said. “This means companies have to use mobile to stay competitive, but how they are developing mobile is getting more complex.”

Developers are busy running processes so they can’t concentrate fully on creating new value for customers, he added.

Bitrise aims to create an end-to-end platform for mobile development that automates core workflows, shortens release cycles and provides better understanding of how new pieces of code will affect live apps before their release, so companies can focus on getting out the next big release to customers.

To date, the company has over 100,000 developers using it from more than 6,000 mobile organizations. It is doubling its revenue year over year and plans to increase its employees to 300 across its engineering, product, sales and growth teams.

In addition to hiring, the new capital will enable Bitrise to expand its product so that developers can more easily operate in the continuous integration and delivery space and have better observability into the full DevOps lifecycle.

As part of the investment, Josh Zelman, vice president at Insight Partners, will join Bitrise’s board, while Matt Koran, also vice president at Insight, will act as a board observer.

“Bitrise has been building towards the current moment in mobile since its launch eight years ago,” Zelman said in a written statement. “Mobile has become a primary means of communication, entertainment and commerce for people around the world, and Bitrise has enabled enterprises to keep up with mobile innovation at an ever-increasing pace. Bitrise was purpose-built for mobile, and the company has become a leader in the mobile DevOps space.”

Vercel raises $150M Series D as it looks to build an end-to-end front-end development platform

Only a few months ago, Vercel, the company behind the popular Next.js framework for front-end developers, announced a $102 million Series B funding round that took its valuation to $1.1 billion. Today, it’s announcing a $150 million Series C round that puts its valuation at $2.5 billion. The round, which brings Vercel’s total funding to $131 million, was led by GGV Capital, with participation from existing investors Accel, Bedrock Capital, CRV, Geodesic Capital, Greenoaks Capital, GV, 8VC, Flex Capital, Latacora, Salesforce Ventures and Tiger Global, as well as new investor SV Angel.

Vercel sits at the nexus of a number of industry trends, but maybe most importantly, it is part of the Jamstack movement that prioritizes fast, static sites — but with just enough dynamic capabilities to enable modern, personalized experiences. It was only last week that Vercel’s fellow Jamstack player Netlify raised $105 million, and I wouldn’t be surprised if we saw a few more of these rounds in this space in the coming months.

Vercel, which monetizes its open source efforts by offering a hosted serverless platform for running Next.js-based applications, saw a lot of growth in the previous months, with Next.js having grown to 2 million weekly npm installs now and traffic on its edge network growing 700% since April 2020. It now serves more than 24 billion requests on its network.

“We were already an investor. The company had set very high expectations for itself for this year — and they were blowing those expectations away from a financial plan standpoint,” GGV managing partner Glenn Solomon told me. “We could see what was happening with the Next.js community, with the Vercel business model and how it really snaps together with the Next.js community. The whole world is in love with the concept of product-led growth […]. At GGV, we’ve had the good fortune of being involved with companies like Square, Slack, HashiCorp and others, which are companies where there really was — at least for a period of time — an underlying product-led growth dynamic that really helped catapult growth. That is what’s going on at Vercel in a major way right now.”

As Vercel co-founder and CEO Guillermo Rauch noted, raising a new funding round now was a “function of our ambitions.” “If we look at Vercel as becoming this end-to-end platform where all software development on the web happens, from idea to production through getting your analytics on what to improve next, to the next idea — we definitely need [the funding],” he said. “I think the alignment with GGV came from our values. We’re big fans of their motto: ‘go long.’ They’re fans of open source as this new model of creating highly profitable companies. I think the combination was there and then the mechanics were efficient. We’re all about performance at Vercel, so it was that match made in heaven.”

Vercel plans to use the new funding to hire across teams, but especially to expand its go-to-market efforts. Rauch also noted that the company is looking at strategic acquisitions as it builds out its end-to-end platform. Rauch specifically noted that Vercel started building more analytics features in 2020, which helped the company to add another dimension to its platform beyond the framework and its hosting service.

The team is also looking at improving the overall development workflow for developers on its platform. With the launch of Checks, it recently started pushing more into this direction, but that’s only the start, Rauch noted. “That’s another logical area of investment for us,” he said. “We hear a lot that the framework is great, the hosting is great, but the workflow Vercel provides makes all the difference.”

Render secures $20M Series A to scale its DevOps cloud platform

DevOps cloud platform Render, which won our Disrupt SF 2019 Startup Battlefield, announced today that it closed a $20 million Series A funding round led by Addition alongside existing investors General Catalyst and South Park Commons.

Addition first made a small investment in Render in February 2020 when the company was not looking to raise a round, co-founder and CEO Anurag Goel told TechCrunch in an email. 

Render announced its last raise in October 2020, a seed round for $4.5 million, after seeing strong inbound interest on the heels of Disrupt. The latest round brings the startup’s total funding to $26.75 million. 

The San-Francisco based company will use the proceeds to triple its employee base, currently 35 people, by the end of 2022, with a focus on product and customer growth, Goel said. It also plans to expand its data center footprint globally to at least 10 new regions in 2022 to improve latency, launching for the first time in both APAC and EMEA.

Among the new features it plans to roll out are a free plan for web services and databases to increase access to its product, as well as built-in DDoS protection for its customers, Goel said.

Most of Render’s customers use its platform for their entire cloud presence, according to Goel. Some of its notable customers include publicly-traded Anker, online developer community Indie Hackers, and Web3 platform NEAR

Goel added that many of its customers host popular open-source projects like Elasticsearch, MySQL and MongoDB on Render as an alternative to expensive managed versions of these services, because Render has simplified the process of managing such projects.

Render competes with the “big three” cloud providers — Amazon Web Services, Microsoft Azure, and Google Cloud — by offering a large suite of features at a competitive cost. Goel said many of Render’s customers migrate to its platform from Heroku and AWS because it provides “increased flexibility, better performance, and access to modern features like infrastructure-as-code, private networking and persistent storage.”

Once a customer chooses what service to deploy, Render helps them manage the process and infrastructure. 

“AWS and other large providers were built for the 2000s, when managing infrastructure was the norm at every company,” Goel said. “While the big three offerings require expensive and scarce DevOps engineering resources to manage, we offer simplicity and a world-class developer experience at a fraction of the cost.”