Businesses, and the tech platforms that support their operations, had to adapt quickly to the pandemic. Ben Thompson, co-founder and chief executive officer of human resources platform Employment Hero told TechCrunch that “COVID-19 accelerated the adoption of employment management software by roughly five years,” as teams adjusted to remote work.
The Sydney, Australia-based company announced today it has raised a $45 million AUD (about $34.8 million) Series D, bringing its valuation to more than $250 million AUD ($193.4 million USD). The capital will be used for expansion and growth in markets including New Zealand, Southeast Asia and the United Kingdom.
The round was led by SEEK, which runs job platforms around the world, with participation from OneVentures and AirTreeVentures, all returning investors. Employment Hero also added Salesforce Ventures as a new investor.
Employment Hero is designed for small-to-medium sized businesses, and combines human resources, payroll and benefits features. It currently serves about 6,000 SMEs with a combined total of more than 250,000 employees. Employment Hero doubled the number of its full-time employees to 200 last year, and launched versions in New Zealand, the UK, Malaysia and Singapore. Its Series D will be used to support growth in those markets, and enter new Southeast Asian countries, including Thailand, Vietnam, Indonesia and the Philippines.
Localized versions of Employment Hero include pre-built employment contracts and policies that comply with local laws. In Malaysia and Singapore, the platform provided research on recruitment and employment trends, Thompson said, and in Singapore, it gathered COVID-related government support materials into one factsheet.
Employment Hero also renewed its partnership with SEEK, which means the platform includes SEEK job ads in Southeast Asia.
During the pandemic, the company launched a new service called Global Teams for remote work. It serves as a professional employer organization (PEO), enabling companies to recruit new remote employees around the world and automating regional compliance paperwork. Global Teams is integrated into the main Employment Hero platform, so remote employees have access to the same resources as their colleagues.
About 75% of Employment Hero’s customer base upgraded their subscriptions to include tools for remote work management, compliance and employee wellness services.
For example, during the first week of Australia’s nationwide lockdown, Employment Hero launched a COVID-19 resource hub, including tools for the government’s JobKeeper payment scheme and employee wellness surveys. It also ran biweekly webinars with industry experts about employees’ rights to leave and pay, mental health and employee assistance programs, cashflow management, employer duty of care for remote work arrangements and live employment law.
As remote work continued, Employment Hero also introduced engagement and productivity features, like one-on-one coaching and other tools to improve communication and feedback.
“As a company, we knew we had to do whatever it took to help our clients and the wider small and medium-sized business community through COVID-19,” said Thompson.