raises $1B round at $40B valuation

Payments company isn’t just a unicorn — it has closed a $1 billion Series D founding round. Following today’s round, the company is now valued at $40 billion.

That’s a stark increase compared to last year’s valuation. With its Series C round, the company raised $450 million at a $15 billion valuation — it represents a 167% valuation jump in 12 months is not too bad. is building a full-stack payments company — it acts as a gateway, an acquirer, a risk engine and a payment processor. The company lets you process payments directly on your site or in your app, but you can also rely on hosted payment pages, create payment links, etc.

It supports card payments, Apple Pay, Google Pay, PayPal, Alipay, bank transfers, SEPA direct debits and even cash payments through various local networks.

Last year, the company also added the ability to issue payouts. customers can send money to a bank account. It also supports payouts to a card on the Mastercard or Visa network. For instance, TikTok and MoneyGram have been using’s payouts feature.

Unlike Stripe, focuses specifically on large global enterprise merchants with a high volume of transactions. Some of the company’s clients include Netflix, Farfetch, Grab, NetEase, Pizza Hut and Shein. The company also contributes to the payments stack of several fintech unicorns such as Klarna, Qonto, Revolut and WorldRemit.

When it comes to today’s funding round, fasten your seatbelt as the list of investors is quite long. Investors who participated in the round include Altimeter, Dragoneer, Franklin Templeton, GIC, Insight Partners, the Qatar Investment Authority, Tiger Global, the Oxford Endowment Fund and “another large west coast mutual fund management firm,” the company writes in its announcement.

Some of the company’s existing investors are also participating, such as Blossom Capital, Coatue Management, DST Global, Endeavor Catalyst and Ribbit Capital.

Why did raise so much money? Because they can. The company says it has been profitable for several years, which means that investors are just adding money to the balance sheet for long-term growth. only had to hand out 2.5% of the company’s shares in exchange for $1 billion.

“By combining an elegant technology stack with industry expertise and an ‘extra-mile’ approach to service over the past decade, we’ve built deep partnerships with some of the world’s most innovative companies,” founder and CEO Guillaume Pousaz said in a statement. “Our Series D is validation of that work—but given we’re still in ‘chapter zero’ of our journey, it will also fuel our efforts to unlock the enormous untapped opportunity ahead.”

The company processed hundreds of billions of dollars in payments in 2021 alone. It has tripled its transaction volume for the third year in a row and it now has 1,700 employees across 19 countries.

Up next, wants to focus specifically on the U.S. market. With its headquarter in London, the company originally focused on the EMEA region. And yet, as it tries to work with global enterprise merchants, having a solution that works across all markets could be a big selling point for future clients.

“Much like our approach in EMEA, we will maintain our focus on the enterprise — especially fintech, software, food delivery, travel, e-commerce and crypto merchants. We’re looking to help our U.S. customers grow domestically and internationally, and to help our non-US customers expand into the market here,”’s CFO Céline Dufétel said in a statement.

The web3 opportunity

With today’s funding round, will most certainly hire more people and sign new clients. But the company doesn’t plan to stand still as it wants to launch new products.

The ability to issue payouts has created new opportunities. In particular, plans to support marketplaces and payment facilitators later this year. It’ll be a full end-to-end solution with identity verification and the ability to split payments so that marketplace operators can keep a cut on each transaction.

Marketplace customers will also be able to hold funds directly on a marketplace thanks to a new treasury-as-a-service feature. It opens up a ton of possibility as marketplaces can embed financial services directly in their products.

Stripe announced Stripe Treasury last year. Shopify has been using the feature for Shopify Balance. It proves once again that both Stripe and want to cover a bigger chunk of the payment chain.

In addition to new products, has realized that web3 represents a market opportunity. The company already powers some of the payments features of several cryptocurrency companies, such as Coinbase,, FTX, MoonPay and Novi from Meta.

But creating bridges between fiat currencies and cryptocurrencies is just one part of the web3 equation. is also beta-testing a solution that could let its customers settle transactions for merchants using digital currencies. In other words, the of web3 could very well be

Here’s how startups can prevent tech debt from piling up

In 1992, Ward Cunningham coined the metaphor “technical debt” to highlight how businesses weigh their short-term gains against the long-term viability of a software product. Business dynamics have evolved a lot since then, but the metaphor still works.

Favoring a short-term plan to get a faster go-to-market option is not always bad, provided the business has a backup plan to deliver well-designed code that would simplify future iterations and innovations.

But for startups, reworking is difficult as deadlines and resource crunch prevent developers from producing clean and perfect code. Startups prioritize short-term plans and focus more on adding functionalities to achieve milestones, sign up marquee customers or raise funding. This roadmap shuffling and disregard for the long-term view trigger tech debt.

I have worked closely with more than 25 startups and learned a lot from their journey from early-stage to growth stage. I have realized that avoiding tech debts becomes easier with some ground rules.

Here are four rules that startups should follow to avoid tech debt:

Don’t let specific implementations continue for over three months

Startups often try to customize their product to meet their marquee customers’ demands. Sometimes this leads to two products — a generalized version and a customer-specific one, and converging them becomes difficult over time.

To stay on track, companies start cutting corners, which destabilizes the product. I have seen engineering teams work on customization for a whole year and then lose 20 months in merging and stabilizing the core product.

The foundation of any software product is directly responsible for better scaling and maintainability.
Startups generally work with an 18-24 month runway before they raise the next level of funding. If they rework to generalize features, they could lose a costly quarter to stabilization.

What to do:

When teams work on custom features for more than the specified timeline, merging them back with the core product becomes complex. It is better to acknowledge that products cannot be customer-specific at the very beginning. Startups should consider the platform and think about future maintainability upfront.

Constant compliance is security theater

As a former CTO, I know that integrations are required to deliver data-driven products online. I’ve designed transactional data systems that integrated with global telecom networks, applicant tracking systems and cloud-based infrastructures. Powerful integrations are not hard to conceive. It’s easy to identify data you would like to share between two different systems.

An integration, however, is beset by the same suite of pitfalls that any product feature or technological innovation may require, with one big wrinkle: At least half of the requirements were never designed with you, your use case or your organizational goals in mind.

The complex relationship of your vendors, technology and your overall business makes integrations a hard problem. It also makes potential solutions very brittle. If the problem you’re trying to solve is a SOC 2 audit or ISO 27001 certification to drive sales, an integration will not make passing your audit quicker. In reality, it will make it harder to achieve.

The problem you’re trying to solve

Before widely published security standards like SOC 2 or ISO 27001, much of security work was siloed into specific business functions like board management, HR or infotech. Each group designed best practices according to the expertise of their leaders. Few buyers ever asked questions.

Having a published standard with a validated testing or audit methodology provides an important new signal in your entire organization’s maturity. Buyers can point at specific credentials and require companies to accomplish an independent assessment to be certified. As the number and variety of vendors have grown, buyers have increasingly identified efficient tools to analyze your security stance.

The best time to implement an integration is when you’re sure it’s useful.

If the problem you’re trying to solve is trust via certification, does a technical integration accelerate compliance?

Integrations inhibit compliance and increase risk

There are zero integration requirements for SOC 2, ISO 27001, HIPAA or even CMMC, and there is no published security standard that requires an integration to achieve compliance. Even common standards such as PCI-DSS, GDPR or CCPA can be achieved without integrations, deployed agents or enterprise technology.

This is because all security standards are designed to not require any specific technology, personnel or processes. The authors of standards such as ISO 27001 recognize that each company is increasingly unique. For example, companies that offer an on-prem or private cloud deployment model are likely not required to comply with the monitoring portion of the SOC 2 Security standard during audit. Services organizations that develop intellectual property, such as software for their customers, are likely not required to comply with the change management portions of ISO 27001 and SOC 2 Security.

WTF is .xyz?

If you’ve visited a crypto company’s website recently, you’ve probably visited a URL ending in “.xyz” instead of its cheugier counterpart, .com. From fintech Block, formerly known as Square, to venture firm Paradigm, to blockchain startups like Mirror, .xyz has become the go-to URL ending for many web3 companies. But what does it mean, and why has it caught on in the web3 space?

.xyz, released to the public in 2014, first surged in popularity one year later when Google parent Alphabet decided to use it for their rebranded website. The internet behemoth had run into an increasingly widespread problem — the .com URLs for their brand were already taken, with BMW’s fleet management division using and American Broadcasting Corporation at

So Alphabet decided to open up shop at, which presented an “unlimited branding opportunity” for its “futuristic company,” Daniel Negari, .xyz’s 30-year-old founder and CEO, told TechCrunch in an email. Now, .xyz may be one of the top five top-level domains (TLDs) in the world by traffic, according to the company’s own DNS data.

.xyz was created to “provide users around the world competition and choice when it comes to their domain name,” and is “the first truly generic domain extension with no inherent meaning,” according to Negari. While .com was meant for commercial use, .net for networks and .org for organizations, Negari envisioned .xyz as the TLD choice for users who felt they did not fit neatly into one of these categories or wanted to stand out. 

“I firmly believe the market has adopted our mantra of “for every website everywhere,” Negari said. “Our mantra of openness and inclusion for everyone and everything has bled through into a community of creative thinkers that has embraced .xyz as their domain.”

How .xyz met web3

Negari is an active crypto investor with “numerous” investments in the space, including Gemini, MoonPay and BlockFi, he said. Because of his interest in crypto, he reached out to Ethereum Name Service (ENS) creator Nick Johnson to pitch him a collaboration.

“That historic collaboration allowed early adopters to use a .xyz domain as their wallet address,” Negari said.

.xyz founder and CEO Daniel Negari

.xyz founder and CEO Daniel Negari Image Credits: XYZ

ENS allows users to create a universal nickname for all their crypto addresses, providing a searchable database to make crypto wallets and transactions, which otherwise reside on a variety of different platforms, more easily accessible. Users can now create profiles to share their social media handles or other personal information in ENS using its native .eth domain or on a .xyz domain.

.xyz has continued to find ways to collaborate with ENS and work with the crypto community. It announced this week that it launched its “” service, allowing users to search individual ENS profiles simply by adding “.xyz” to the end of their .eth name rather than having to go to the ENS database to look them up, Negari said. 

By allowing cryptocurrency holders to buy domains in their preferred names using Ethereum, ENS has creatively monetized users’ desire to leverage the internet as an identity-building tool. Shopify CEO Tobi Lütke, for example, bought the ENS domain name tobi.eth earlier this month for 30 ether, equivalent to more than $120,000 at the time of the transaction.

Although .xyz domains currently fall under the purview of the DNS system, managed by internet regulatory authority ICANN, several parties are now working to develop a decentralized alternative to this system to underpin web3, TechCrunch’s Amanda Silberling reported. .xyz’s strategy to align itself proactively with web3 companies could present a host of new monetization opportunities based on identity and ownership in a decentralized web as this generation of internet users stakes new claims on domains.

.xyz runs a blog where it highlights companies, many of them web3 native, that have chosen to use its domain name ending, and cites reasons why. 

Some of them opted to use it for simple logistical reasons. Defi platform Matcha said that using the .xyz web extension gave it many more naming options, and Ethereum data tool Dune chose .xyz because it allowed for a more concise web address. 

Its domains, available to anyone who wants to purchase them, also tend to be more affordable compared to their alternatives. To that end, .xyz launched a class of domains known as 1.111B, which are 6- to 9-digit numerical domains available for 99 cents each year, Negari said.

Beyond its convenience and accessibility, some web3 builders see .xyz as a symbolic representation of their ambitions to build a new internet.

“We chose .xyz because it symbolizes decentralization and the new wave of Web3 applications,” Réka, the founder of decentralized autonomous organization Agora DAO, wrote

Negari agrees that .xyz’s cultural significance may be one of its most important attributes, as it represents the next generation of online innovation after the .com era. 

“The community is made up of hundreds of thousands to millions of individuals and small businesses who are actively breaking away from the status quo to take a stand for the future,” Negari said. “You do not have to be a non-profit organization or a commercial registrant – you can be whatever and whoever you want.”

This week in TechCrunch Experts: conversational UX, brand building 101, marketing survey

Before we review the Experts-related articles published over the last two weeks, I want to thank Walter Thompson, Anna Heim, Annie Saunders, Richard Dal Porto and Ram Iyer for sharing ideas, stories and edits that keep this feature on track and moving forward!

Software consulting

(TechCrunch+) Using data-driven techniques to beat the Great Resignation: Dr. Meisha-ann Martin, director of people analytics at Workhuman, wrote about how the pandemic has caused many workers to consider changing jobs. More than half of the respondents in one survey who hope to remain in their current position said “it’s because they like their company and/or co-workers,” she wrote.

Two suggestions: recurring weekly video calls where managers check in make remote employees feel more connected. Also, Martin recommends using “data-driven automation and analytics” to capture employee sentiment. “The best tools will also provide actionable insights that HR and managers can use to boost employee engagement.”

(TechCrunch+) Conversational UX: The missing piece in your chatbot strategy: Raghu Ravinutala, CEO and co-founder of, discussed chatbots’ flaws and how companies can implement best practices that enhance customer experiences. “With every new interface, the goal is to make human-machine interactions better and result in a more intuitive experience for the user,” wrote Ravinutala.

“Conversational UX presents a greater challenge because of the nuances involved with human language. It requires careful thought, empathy for the user and significant design considerations to carefully craft elegant experiences.”

(TechCrunch+) Apple’s App Store Connect will be open on Christmas: Can developers take advantage?: Breaking with tradition, Apple’s App Store Connect is staying open to review app updates and new submissions. “On the surface, this looks like a complete win for app developers and their customers, but one expert we spoke to warned that some developers may run into unintended consequences if they don’t adapt to the recent changes,” wrote Anna Heim.

To find out how app companies can take advantage, she interviewed Wolfpack Digital CEO Georgina Lupu Florian, Jamie Shostak, founder of Appetiser, and Yasser Bashir, co-founder of software development company Arbisoft.

Consultant: Wolfpack Digital 
Recommended by: Anonymous
Testimonial: “We chose to work with them because of their great communication, plus they were recommended to us. They helped us launch on time, build an attractive design and assisted us with scalability.”

Growth marketing

Jamie Viggiano, chief marketing officer at Fuel Capital, wrote a four-part series for TechCrunch+ that explains how early-stage startups should begin developing their brands:

Part 1: (TechCrunch+) Start building your brand book with a visioning workshop

Part 2: (TechCrunch+) Create target customer personas to develop successful growth strategies

Part 3: (TechCrunch+) Carve out a place for your brand with a positioning statement

Part 4: (TechCrunch+) 2 exercises that will bring your brand persona to life

(TechCrunch+) Demand Curve: How Ahrefs’ homepage educates prospects to purchase: Home pages with high conversion rates have one thing in common: they make it extremely easy for a customer to buy. “People have short attention spans, so if your homepage is confusing, they’re going to leave,” writes Demand Curve Community Manager Joey Noble in his latest TechCrunch+ post. In a detailed analysis of the homepage for SEO agency Ahrefs’, Noble explains how the site captures reader attention, reduces friction and increases desire.

(TechCrunch) Demand Curve: Avoid these 10 copywriting mistakes to get more conversions: Joyce Chou, senior content lead at Demand Curve, presented 10 common copywriting mistakes, and more importantly, how to avoid making them. Besides important basics like avoiding passive voice, Chou shows how to construct headlines and present social proof that gives customers more confidence about giving you their business.

(TechCrunch+) 10 growth marketing experts share their 2022 predictions and New Year’s resolutions: I reached out to marketers we’ve met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we’ve seen. The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning — e.g., analytics training, getting started with AI tools, etc. — was high on their to-do list.

Marketer: Brent Payne, Loud Interactive SEO
Recommended by: Brad Schnitzer, Techstars Chicago
Testimonial: “He’s the best SEO in the Midwest. He ran SEO for the Tribune and has now taken those skills to help early-stage founders achieve the same success. He’s honestly changed the trajectory of so many of the ~42 startups I have invested in at Techstars Chicago over the past four years.”

Marketer: SixSpoke
Recommended by: Anonymous
Testimonial: “We worked with them because of their portfolio of clients, prior experience and data-driven results. They helped us create differentiated positioning, driving our awareness and demand-gen metrics.”

Apple’s App Store Connect will be open on Christmas: Can developers take advantage?

Apple is breaking with holiday tradition: The company announced early last month that its App Store will continue to review developer submissions over the holidays, welcome news for app developers facing their busiest season.

Previously, an app that needed to release a bug fix or a critical update on Black Friday or during the final hours of Christmas shopping couldn’t push a fix for days. This year, from December 23 to 27, App Store Connect service staff will work a reduced schedule, which means updates will take place, but reviews “may take longer to complete,” the company said.

On the surface, this looks like a complete win for app developers and their customers, but one experts we spoke to warned that some developers may run into unintended consequences if they don’t adapt to the recent changes.

Help TechCrunch find the best software consultants for startups.

Provide a recommendation in this quick survey and we’ll share the results with everybody.

For clarity, we interviewed two people whose agencies help companies with their mobile apps: Wolfpack Digital CEO Georgina Lupu Florian and Appetiser‘s Jamie Shostak, whom we recently interviewed following our survey to identify the best software consultants for startups. For balance, we also spoke to Yasser Bashir, co-founder of software development company Arbisoft.

Florian and Shostak both said they mostly see the change as positive, they told TechCrunch. “This is amazing news for our clients,” said Shostak. But Lupu Florian added a note of caution: “We believe for some companies and developers this can also create difficulties if it’s not understood and managed properly.”

The end of a headache

According to Shostak, Apple’s policy “was definitely a challenge” for their clients to manage around in previous years. Knowing that App Store Connect wouldn’t accept updates or new launches always affected end-of-year planning, he said. “Generally, teams would need to sprint to finish sooner, or plan for smaller updates.”

“Instead of trying to force as many features as possible before the holidays,” said Lupu Florian, “we focused on the most important ones and aimed to finish them first, allocating more time for quality assurance and testing. By doing that, we had more time to solve potential problems before they even got to production.”

GDevelop wants to make game development accessible

GDevelop is a game engine that lets you develop a video game without any specific development experience. While the ‘no-code’ trend has been quite popular this year, GDevelop has been around for a few years already.

Florian Rival first started working on GDevelop as an open-source side project. The first public version on GitHub was released back in 2014.

With GDevelop, he wanted to make game development as accessible as possible. You can launch GDevelop from a web browser or install it on your computer. You can start from a template, modify it and try it out whenever you want.

GDevelop focuses specifically on 2D games as it’s more accessible for both players and developers. When it comes to level design, you can simply drag and drop objects on the scene.

As for game design, you can see all the game mechanisms from the Events tab. Everything is described with a condition and an action — if the player is jumping then animate the character with the ‘jumping’ animation.

There are a lot of actions that come with GDevelop by default. And if you want to do something a bit specific, there’s an extension system that lets you add some logic to your game. Developers can also create their own extension if they want to go further. An extension is a set of conditions and actions, or JavaScript code.

GDevelop leverages web technologies to render the game, such as WebGL, JavaScript and WebAssembly. When you’re ready to export your game, you can export it for the web or turn it into an Android game. On average, half of GDevelop users export their games to Android.

Image Credits: GDevelop

Over the years, GDevelop has attracted some nice metrics. There are hundreds of games on the showcase page on GDevelop’s website. Some games created in GDevelop have become quite popular. For instance, Vai Juliette reached the number 1 and number 2 spots in the top free download charts on the Play Store and App Store in Brazil. It represents more than a million downloads.

Some developers spend a lot of time working on complex games with GDevelop and release them on Steam or Some brands also use the engine to create promotional games and support a new product launch.

“My dream is that the next Among Us will be developed using GDevelop,” Florian Rival

For all those reasons, Florian Rival is creating a company around GDevelop and is now working full time on the game engine. The startup has recently raised a $1.4 million funding round led by Seedcamp, with Secretfund, Kima Ventures, Ascension, Jabre Capital Partners, The Fund and also participating. A few business angels also invested, such as Michael Pennington, Ross Sheil, Emmanuel Nataf, Will Neale and Ian Hogarth.

The team of six people is iterating on the open source game engine so that it gets better and better. When it comes to monetization, GDevelop doesn’t want to release a commercial engine. Thanks to the MIT license, game developers still own 100% of their games that they developed using GDevelop.

Instead, the company is thinking about services that could be useful for GDevelop users. For instance, GDevelop could offer a one-click export solution to release a game and monetize it.

Many mobile game developers rely on ads to generate revenue. But integrating ads in your game can be complicated. Developers could choose to integrate ads with GDevelop’s own ad feature — the startup would keep a cut on ad revenue.

Essentially, as long as GDevelop remains popular, there will be different ways to create revenue streams to support future development.

Apple releases Swift Playgrounds 4 with support for app development on iPad

Apple announced that it has officially released Swift Playgrounds 4. The tech giant first announced the upcoming launch of the new software at WWDC earlier this year. With this latest launch, the software now lets users build iPhone and iPad apps directly on their iPad. It also allows you to preview apps in real time as you make changes to your app. Apple notes that developers are now able to upload their finished app to the App Store with its “App Store Connect” integration.

“Swift Playgrounds is the best and easiest way to learn how to code,” Apple said in a blog post. “Code is immediately reflected in the live preview as you build apps, and you can run your apps full screen to test them out. A new open project format based on Swift packages can be opened and edited in Swift Playgrounds for iPad, as well as within Xcode on Mac, offering you even more versatility to develop apps across iPad and Mac.”

Image Credits: Apple

Apple notes that the software also includes inline code suggestions to make it easier for developers to write code quickly and accurately. There’s also an enhanced project-wide search feature that finds results across multiple files. The company also says the software’s Swift package support lets users include publicly-available code to enhance their apps. Lastly, the software’s “Snippets Library” provides users with hundreds of SwiftUI controls, symbols and colors.

The new app aims to make it easier for new iPhone and iPad developers to try out their ideas without needing to use a Mac. To take advantage of the new features in Swift Playgrounds 4, users are required to have iPadOS 15.2 or later. Swift Playground 4 is now accessible on the App Store for iPad.

Continual raises $4M for its AI-powered data platform

Continual, a startup that aims to bring operational AI to the modern data warehouse-centric data stack, today announced that it has raised a $4 million seed round led by Amplify Partners, with Illuminate Ventures, Essence, Wayfinder and Data Community Fund also participating in the round. With this announcement, Continual is also opening up its service as a public beta, after testing it with a number of select customers in recent months.

The data warehousing space is vast but also dominated by a small number of players, like Snowflake, Amazon Redshift, BigQuery and Databricks. This makes it easier for startups that want to tap into the data stored in them to build their own innovations on top. For Continual, that means providing businesses with an accessible tool for building predictive models.


Image Credits: Continual

“[Continual] allows modern data teams to build and maintain continually improving models directly on top of their data warehouse,” explained Continual CEO and co-founder Tristan Zajonc. “The common use cases we see are things like customer churn, lead scoring, product recommendations, inventory forecasts, predictive maintenance, service, automation, etc. Essentially, Continually maintains both the predictive model and the prediction Using data from the data warehouse and writing the predictions back into the data warehouse.”

continual AI example

Image Credits: Continual

Zajonc’s last startup, Sense, was an early enterprise platform that was acquired by Cloudera in 2016, while his co-founder, Tyler Kohn, previously built RichRelevance, a personalization service that was acquired by Manthan System in 2019. In building those startups, the two co-founders noticed the high failure rate for AI projects in the enterprise. Most of the time, it takes a large team and lots of resources to run these projects, all while the AI infrastructure needed is becoming increasingly complex.

“We’re moving from this era of big data to this era of big complexity,” Zajonc said. “We founded Continual to solve this problem and to radically simplify operational AI for enterprises. We realized that the rise of cloud data warehouses — the standardization of data infrastructure and the rise of the kind of the modern data stack more broadly — provided us an opportunity to reimagine and radically simplify enterprise AI.”

With Continual, data teams can reuse their existing SQL and dbt skills. All they have to do is connect Continual to their data warehouses and then declaratively define the features and models they want to predict. One nifty feature here is that the predictions, too, are stored in the data warehouse, where they are immediately accessible to developers and analysts as needed.

The platform currently supports Snowflake, Redshift, BigQuery and Databricks and the team plans to expand its partnerships with dbt and these data platforms over time. As Zajonc noted, the company has no interest in becoming a data integration platform, though.

“Getting continually improving predictive insights from data is critical for businesses to operate efficiently and better serve their customers. Yet operationalizing AI remains a challenge for all but the most sophisticated companies,” said Amplify Partners’ David Beyer. “Continual meets data teams where they work — inside the cloud data warehouse — and lets them build and deploy continually improving predictive models in a fraction of the time existing approaches demand. We invested because we believe their approach is fundamentally new and, most importantly, the right one to make AI work across the enterprise.”

The company plans to use the investment to double its team over the next year and expand its platform to support natural language processing, personalization and real-time use cases.

Gary Vaynerchuk, Mark Cuban back web3 project tool Thirdweb

Thirdweb, a software startup for web3 projects, closed on $5 million in funding from a group of high-profile business leaders, entrepreneurs and creators, including Gary Vaynerchuk and Mark Cuban.

The company launched its free tools three months ago for developers to build, launch and manage their web3 projects without writing any lines of code. Thirdweb was created by Social Chain founder Steven Bartlett and Furquan Rydhan, who was founding CTO of Bebo and AppLovin.

Thirdweb, with offices in London and San Francisco, enables the addition of features, including NFTs, social tokens and currencies, marketplaces for buying and selling tokens and NFT loot boxes and drops, in a few clicks.


Thirdweb co-founders Steven Bartlett and Furqan Rydhan. Image Credits: Thirdweb

Bartlett told TechCrunch that he had been intrigued by web3 and cryptocurrency and followed the space for over four years. When Bartlett met Rydhan, who said he was an early investor in crypto, they clicked over web3.

“We knew that builders would want to build in this space and that they would need a tool,” Rydhan said. “We started with a base set of ideas, and over the course of a year, built out Thirdweb and now have hundreds of customers integrating SDKs. Like the way Stripe made it easy to plug in, our code is similar, but we wrote it to give to everyone.”

They’ve been working with the early adopters on features, some of whom have been using Thirdweb for over a year. They also say companies like Nike, Disney, Bumble and Meta are already itching to begin building apps and products, like blockchain games, NFT platforms, DAOs and creator projects, for the metaverse, web3 and NFT spaces.

While it’s still early, the company just crossed over its 500th unique project built using its tools. Some of the immediate use cases have been with art, but now Bartlett and Rydhan are seeing more complex web3 apps being built and gated communities that want to create a space.

Thirdweb’s goal is to get to over 1,000 developers, teams and companies using the tools, and Rydhan said the company is “well on our way to doing that.”

The new capital will be used to hire both on the technical and growth teams and will focus on marketing and video assets to educate users on its tools. Thirdweb will continue to be free to use until royalties and fees are programmed into the sales of NFTs that are launched. At that time, the company will take 5% of the royalties of secondary sales, which means the company’s compensation is in direct proportion to the success of its customers, the co-founders said.

Web3 is happening and NFTs are here for the rest of our collective lives,” Vaynerchuk said via email. “Look at what happened from 1995 to 2000 on the ‘internet’ and use that history lesson to deploy how much will be ‘fixed’ in web3 over the next half decade. I’m excited to see Thirdweb accelerate this shift. Fifteen years ago, no one believed that the world would be full of social media creators and artists. Web3 is now giving them the opportunity to own their creations and get a fair share of the profits, and I think that’s something you don’t want to miss. I believe in this space, I believe in this team, I believe in their vision, I believe in the opportunity and I believe in their execution.”