Marc Benioff and this panel of judges will decide who gets one seat on the first all-civilian spaceflight

SpaceX’s first all-civilian human spaceflight mission, which will carry four passengers to orbit using a Crew Dragon capsule later this year if all goes to plan, will include one passenger selected by a panel of judges weighing the submissions of entrepreneurs. The panel will include Salesforce CEO Marc Benioff, Fast Company Editor-in-Chief Stephanie Mehta, YouTuber Mark Rober and Bar Rescue TV host Jon Taffer. It may seem like an eclectic bunch, but there is some reason to the madness.

This seat is one of four on the ride – the first belongs to contest and mission sponsor Jared Isaacman, the founder of Shift4 Payments and a billionaire who has opted to spend a not insignificant chunk of money funding the flight. The second, Isaacman revealed earlier this week, will go to St. Jude Children’s Research Hospital employee and cancer survivor Hayley Arceneaux.

That leaves two more seats, and they’re being decided by two separate contests. One is open to anyone who is a U.S. citizen and who makes a donation to St. Jude via the ongoing charitable contribution drive. The other will be decided by this panel of judges, and will be chosen from a pool of applicants who have build stores on Shift4’s Shift4Shop e-commerce platform.

That’s right: This absurdly expensive and pioneering mission to space is also a growth marketing campaign for Isaacman’s Shopify competitor. But to be fair, the store of the winning entrant doesn’t have to be news – existing customers can also apply and are eligible.

The stated criteria for deciding the winner is “a business owner or entrepreneur the exhibits ingenuity, innovation and determination” so in other words it could be just about anybody. I’m extremely curious to see what Benioff, Mehta, Rober (also a former NASA JPL engineer in addition to a YouTuber) and Taffer come up with between them as a winner.

The Inspiration4 mission is currently set to fly in the fourth quarter of 2021, and mission specifics including total duration and target orbit are yet to be determined.

Fox Sports to broadcast the full season of NASCAR’s virtual race series

Esports racing, helped by record-setting viewership, is hitting the big time.

Fox Sports said Tuesday it will broadcast the rest of the eNASCAR Pro Invitational iRacing Series, following Sunday’s virtual race that was watched by 903,000 viewers and attracted, according to Nielsen Media Research.

While those numbers are far below the millions of viewers who watch NASCAR’s official races — the last one at Phoenix Raceway reached 4.6 million — it still hit a number of firsts that Fox Sports found notable enough to commit to broadcasting the virtual racing series for the remainder of the season, beginning March 29.

The races will be simulcast on the FOX broadcast network, Fox Sports iRacing and the FOX Sports app. Races will be available in Canada through FOX Sports Racing.

Virtual racing, which lets competitors race using a system that includes a computer, steering wheel and pedals, has been around for years. But it’s garnered more attention as the spread of COVID-19, the disease caused by coronavirus, has prompted sports organizers to cancel or postpone live events, including the NCAA March Madness basketball tournament, NBA, NHL and MLB seasons as well as Formula 1 and NASCAR racing series.

NASCAR ran its first virtual race in the series on Sunday in lieu of its planned race at the Homestead-Miami Speedway, which was canceled due to COVID-19. Not only was it the most watched esports event in U.S. television history, it was Sunday’s most-watched sports telecast on cable television that day.

“This rapid-fire collaboration between FOX Sports, NASCAR and iRacing obviously has resonated with race fans, gamers and television viewers across the country in a very positive way,” Brad Zager, FOX Sports executive producer said in a statement. “We have learned so much in a relatively short period of time, and we are excited to expand coverage of this brand-new NASCAR esports series to an even wider audience.”

Granted, there aren’t any live sports to watch in this COVID-19 era. Still, it bodes well for the future of esports, perhaps even after the COVID-19 pandemic ends.

“The response on social media to last Sunday’s race has been incredible,” said four-time NASCAR Cup Series champion Jeff Gordon, who is announcer for Fox NASCAR. “We were able to broadcast a virtual race that was exciting and entertaining. It brought a little bit of ‘normalcy’ back to the weekend, and I can’t wait to call the action Sunday at Texas.”

NASCAR isn’t the only racing series to turn to esports. Formula 1 announced last week that it would host an esports series, the F1 Esports Virtual Grand Prix series, with a number of current F1 drivers alongside a number of other stars.

The virtual Formula 1 races will use Codemaster’s official Formula 1 2019 PC game and fans can follow along on YouTube, Twitch and Facebook, as well as on F1.com. The races will be about half as long as regular races, with 28 laps. The first race took place March 22. The first-ever virtual round of the Nürburgring Endurance Series kicked off on March 21.

Disney+ to launch in India, Southeast Asian markets next year

Disney plans to bring its on-demand video streaming service to India and some Southeast Asian markets as soon as the second half of next year, two sources familiar with the company’s plans told TechCrunch.

In India, the company plans to bring Disney+’s catalog to Hotstar, a popular video streaming service it owns, after the end of next year’s IPL cricket tournament in May, the people said.

Soon afterwards, the company plans to expand Hotstar with Disney+ catalog to Indonesia and Malaysia among other Southeast Asian nations, said those people on the condition of anonymity.

A spokesperson for Hotstar declined to comment.

Hotstar leads the Indian video streaming market. The service said it had more than 300 million monthly subscribers during the IPL cricket tournament and ICC World Cup earlier this year. More than 25 million users simultaneously streamed one of these matches, setting a new global record.

The international expansion of Hotstar isn’t a surprise as it has entered the U.S., Canada, and the U.K. in recent years. In an interview with TechCrunch earlier this year, Ipsita Dasgupta, president of Hotstar’s international operations, said so far the company’s international strategy has been to enter markets with “high density of Indians.”

In an earnings call for the quarter that ended in June this year, Disney CEO Robert Iger hinted that the company, which snagged Indian entertainment conglomerate Star India as part of its $71.3 billion deal with 21st Century Fox, would bring Star India-operated Hotstar to Southeast Asian markets, though he did not offer a timeline.

Disney+, currently available in the U.S, Canada, and the Netherlands, will expand to Australia and New Zealand next week, and the U.K., Germany, Italy, France and Spain on March 31, the company announced last week.

Price hike

Disney, which debut its video streaming service in the U.S. this week and has already amassed over 10 million subscribers, plans to raise the tariff of Hotstar in India, where the service currently costs $14 a year, one of the two aforementioned people said.

A screenshot of Hotstar’s homepage

The price hike will happen towards the end of the first quarter next year, just ahead of commencement of next IPL cricket tournament season, they said. The company has not decided exactly how much it intends to charge, but one of the people said that it could go as high as $30 a year.

In other Southeast Asian markets, the service is likely to cost above $30 a year as well, both of the sources said. The prices have yet to be finalized, however, they said. Even at those suggested price points, Disney would be able to undercut local rivals on price. Until recently, Netflix charged at least $7 a month in India and other Southeast Asian markets. But this year, the on-demand streaming pioneer introduced a $2.8 monthly tier in India and $4 in Malaysia.

Hotstar offers a large library of local movies and titles syndicated from Showtime, HBO, and ABC (also owned by Disney). In its current international markets, Hotstar’s catalog is limited to some local content and large library of Indian titles.

The arrival of more originals from Disney on Hotstar, which already offers a number of Disney-owned titles in India, could help the service sustain users after cricket seasons. The service’s monthly userbase plummets below 60 million in weeks following IPL tournament, according to people who have seen the internal analytics.

In recent quarters, Hotstar has also set up an office in Tsinghua Science Park in Beijing, China and hired over 60 engineers and researchers as it looks to expand its tech infrastructure to service more future users, according to job recruitment posts and other data sourced from LinkedIn.

Stranger Things 3 racks up most viewers in first four days for a Netflix show ever

Netflix’s most recent season (serialized sequel might actually be more accurate) of Stranger Things is breaking records: The streaming company shared that 40.7 million accounts have been watching the show since it became available on the service on July 4. That’s more than any other Netflix show or movie in its first four days of availability on the service.

It’s also been deemed bingeworthy by a large number of those viewers, since Netflix also said that over 18.2 million accounts (this means households, Netflix is keen to note, so actual viewer numbers could be much higher) have actually already finished the entire third season.

That means just about half of the accounts that have started the season have already finished all eight roughly hour-long episodes, just four days after it became available. I am among those people, in fact – though I was doing that in part because it was the topic of discussion for our most recent episode of Original Content.

For comparison’s sake, consider that HBO’s Game of Thrones finale managed about 19.3 million viewers for its first day, including live viewers, early time-delayed streams after the airing and replays.