Data-Driven vs. Data-Informed

Many product organizations have stopped focusing on being data-driven, and are pivoting towards being data-informed instead. What’s the difference between the two? Let me illustrate with a real scenario. Product Study: Data-Driven Demand Assessment One of my past initiatives was to find product-market fit for a particular product idea that we had. The goal was to use landing pages, SEO (search ... Read More

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