Twitter to revamp Spaces, tests themed stations and a daily digest

Twitter is developing an updated version of its audio chat rooms product known as Spaces, TechCrunch learned and Twitter confirmed. The company said it’s currently working a new experiment for the Twitter Spaces tab in its app, but declined to discuss the specifics of that change. However, screenshots of one of the earlier versions of this test include what appear to be thematic audio stations as well as a personalized audio digest.

The test shows a revamped look-and-feel for Spaces that organizes the audio rooms into topics, like Music or Sports, for instance. These are represented with colorful cards and imagery from the programs. (Oddly, the images appear to represent traditional podcasts in some cases.) There’s also a feature dubbed “Your daily digest” which includes a selection of programs that can be played with a click of a button. The tab also shows you who’s listening, much as it does now.

The company said an official announcement would be further down the road after concepts are finalized, but didn’t offer a time frame.

Image Credits: Twitter screenshot via Watchful

Twitter also stressed these images — which hail from competitive intelligence firm Watchful — are inaccurate and outdated. We’re told they represent only “an initial version” of the new experience it has in the works. (The company asked us to withhold publication for that reason, but we declined. TechCrunch often covers new products in their early stages — and it’s interesting to see what sort of direction Twitter may be taking with Spaces in the future, even if the final product looks remarkably different when it goes to launch. We think our readers agree.)

Image Credits: Twitter screenshot via Watchful

From our best guesses, the updated version of Spaces appears to be building upon Spaces’ support for Topics, launched last year. This allowed creators to tag their audio programs with up to three topics from a general list. This spring, Twitter also made it easier for users to see more about the Spaces when they tapped into the Space tab by placing a Space bar at the top of the screen that displayed who’s hosting, the Topics, and other information. Now, it could be experimenting with using Topics to better group different Spaces together.

In any event, it’s clear that the company is thinking about how to better introduce Spaces of interest to listeners — and one way to do this could be through a better organizational system and user interface improvements.

Today, the Spaces tab makes discovery difficult as it offers a couple of suggestions at the top, followed by Spaces from people you follow, then other live Spaces that are happening now, and below that, a selection of trending Spaces. The programs themselves often now have long, unwieldy titles as creators stuff searchable keywords, hashtags and Twitter usernames into the show’s name. At any time, the selection of popular and active Spaces is overrun with those focused on investing and crypto, as web3 adopters are highly engaged on Twitter. This also complicates discovery as you have to scroll quite a bit to find the shows outside this genre.

Plus, the layout today only makes sense for people who are regular Spaces users. When more casual users have time to kill, they may want to locate Spaces based on what’s being discussed, rather than their connections to the hosts on the social network or what’s “hot” right now. Having a digest could also make the product more compelling for those who want to keep up with Spaces but don’t have time to continually tune in.

We’ll update if Twitter chooses to share more about the product changes.

Sling TV continues to drop subscribers, loses 55K subscribers in second quarter

Dish reported today that its streaming service Sling TV declined in subscribers during the second quarter of 2022, with a net loss of 55,000. This significantly differs from the first quarter of 2022, when it lost 234,000 subscribers. However, this is the third straight quarter that it has seen a drop.

The figure was also less of a loss than Q2 2021, when Sling TV lost 65,000 subs. Now, Sling has a total of 2.197 million subscribers, a decrease of 242,000 from the 2.439 million in the second quarter last year. During the first quarter of 2022, Sling TV had a total of 2.252 million, for comparison.

The company wrote in a regulatory filing, “The decrease in net Sling TV subscribers was primarily related to higher subscriber disconnects following seasonal sports activity. We continue to experience increased competition, including competition from other subscription video-on-demand and live-linear OTT service providers.”

While Sling TV is considered one of the first live TV streaming services, launching in 2015, it still has yet to beat Google in the streaming wars. YouTube TV continues to be a live TV streaming service to watch after revealing that it topped the 5 million subscriber mark, which included those on trials. Disney reported during its Q1 2022 report that Hulu Live TV had 4.3 million subscribers — but it only includes paid subscribers in its numbers.

Sling TV still beats FuboTV, which has 1.05 million subscribers. Philo has around 800,000 subs.

The company has been focusing on retaining customers with new content, such as the free Elvis Presley Channel, which launched in June. Also, in July, Sling TV provided customers free previews to premium streaming services via its “Freeview Weekends,” which include AMC+, EPIX, Sundance Now, Hallmark Movies Now, and more.

TikTok Music’s trademarks spotted in multiple countries, hinting toward global launch plans

ByteDance may be preparing for a global launch of TikTok Music service, according to trademarks filed in several countries found by TechCrunch. The China-based conglomerate has filed TikTok Music trademark in countries like the U.K., Singapore, New Zealand, Mexico, Malaysia and Costa Rica.

This comes after a Business Insider report last week, which pointed toward a “TikTok Music” trademark filing in the U.S. ByteDance had also filed another trademark in Australia under a similar name.

All of these trademark filings include similar text about the application’s functionality of listening to music, creating playlists, commenting on songs and participating in karaoke.

The trademark application says it would allow “users to purchase, play, share, download music, songs, albums, lyrics, quotes, create, recommend, share his/her playlists, lyrics, quotes, take, edit and upload photographs as the cover of playlists, comment on music, songs and albums.”

ByteDance already operates a music streaming service called Resso in India, Brazil and Indonesia, and a former ByteDance employee told us it had previously considered bringing this service to more markets under a “TikTok Music” title. Specifically, it had been considering launches in mature markets like the U.K. and Australia, the source said.

Resso has identical features to the ones described above, with TikTok-like vertical scrolling to go through songs, the ability to change cover photos for playlists, lyrics displayed on the lock screen, and comments on songs and albums.

Since its launch in 2020, Resso has seen solid progress in its existing markets, mobile data indicates. According to analytics firm Sensor Tower, the company saw 42.3 million downloads from the App Store and Google Play from January to May this year — growth of 19% year over year for the same period. The music streaming app has had 184 million overall lifetime downloads, as well.

TikTok, meanwhile, has had a major impact on the music industry with many hits being driven by different viral videos on the platform. A report released by the company last year suggested that 175 songs that trended on the short-video platform ended up on the Billboard 100 chart. In addition, a recent report published by a U.K.-based music investor noted that songs that are popular on TikTok drive additional views on YouTube and streams on other music streaming platforms, like Spotify. Record labels are also benefitting from TikTok’s success in the music sector. Reports estimate that TikTok paid $179 million to recorded music right owners in 2021.

ByteDance would want to grab all that traffic and streaming money from its own music service, and its recently launched music marketing and distribution platform SoundOn. Last week the company launched a pre-release feature so the artists can “leak” their songs to the TikTok audience before the official release.

The launch of TikTok Music would mean an additional revenue stream for ByteDance and a complete music solution service that can offer artists solutions to publish their songs through SoundOn, market them on TikTok and get people to listen to whole songs on TikTok Music/Resso. This service would directly compete with music streaming giants like Spotify, Apple Music, Deezer and Pandora.

We have reached out to ByteDance for a comment.

Paramount+ joins The Roku Channel’s premium subscription lineup, bringing more live sports

Paramount+ and all its films, TV shows, originals, 24/7 news, and live sports will arrive on The Roku Channel as a premium subscription later this month. The launch brings live sports from the most popular marquee leagues, including the NFL on CBS and UEFA Champions League, marking the first time that live sports content will be available for streamers within Premium Subscriptions, The Roku Channel’s unified browsing and sign-up experience.

The Roku Channel has created a dedicated Live TV Guide for all live Paramount+ content, the first time Roku has ever created a programming guide for a premium subscription partner. The new Live TV Guide is an attempt to make it easier for audiences to navigate the live content options offered by Paramount+.

The Roku Channel will offer both Paramount’s ad-supported Essential Plan, which costs $4.99 per month, and the ad-free Premium Plan, $9.99 per month. Subscribers can also enjoy a free seven-day trial.

Users can explore Paramount+’s marquee sports as well as news from CBS News Network and Entertainment Tonight. Premium subscribers have access to their local live CBS station.

While subscribers have had access to live sports on The Roku Channel since 2018, a “premium” live sports offering is something they haven’t gotten before. In addition to the new offerings, The Roku Channel streams Adventure Sports Network, COMBT GO, EDGEsport, Stadium, and Wham Network, among other lesser-known channels.

Premium Subscriptions give users a single monthly bill, allowing for simple subscription management. The Roku Channel offers Premium Subscriptions to more than 50 services, including the recently added Discovery+, which was the first time Roku’s Premium Subscriptions supported a subscription video-on-demand service with an ad tier.

Joining a subscription platform like Roku’s isn’t a new strategy for Paramount+ — the service is also available on Amazon’s Prime Video Channels and Apple TV+ Channels.

TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024

Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. According to a new analyst report, Instagram is on track to capture nearly 3x the amount of influencer marketing spend compared to TikTok in 2022 — or $2.23 billion spent on Instagram compared with the $774.8 million spent on TikTok.

However, while Instagram is faring well against TikTok on this front, Meta’s other app, Facebook, is not as lucky.

The new data, which hails from analysts at Insider Intelligence (previously eMarketer), indicates that TikTok is now on track to overtake Facebook in terms of influencer marketing spend this year and will overtake the No. 2 platform, YouTube, by 2024.

Currently, YouTube is seeing $948.0 million in influencer marketing dollars spent on its platform in the U.S., ahead of Facebook’s $739.0 million. In addition, TikTok has already overtaken YouTube based on marketer usage for influencer-based marketing, the report notes.

Image Credits: Insider Intelligence

Instagram has been steadily adjusting its algorithm and feed to highlight creator content, recommended posts and advertising, despite complaints from users who want to see more of their friends’ photos and videos. But as Instagram tweaks how content is ranked in its main feed, some creators have worried their reach could be negatively impacted by the constant changes.

Last week, Instagram agreed to roll back some recent updates which saw the app morphing itself into TikTok with a full-screen home feed and increased number of recommended posts, after two of the Kardashians posted a complaint to their Instagram profiles. Of course, mega influencer celebs like the Kardashians could lose out if Instagram shifts its algorithm to feature a greater number of smaller creators.

The report also points out that could be the eventual plan for Instagram, adding that the mix of influencers benefiting from this form of monetization has been shifting over time.

Specifically, Instagram’s feed adjustments would allows smaller “micro” and “nano” influencers, as they’re called, to take a large slice of the pie, it says. Nano-influencers are defined as individuals with 1,000 to 4,999 followers, while micro-influencers are individuals with 5,000 to 19,999 followers. These influencers are already benefitting on TikTok, which has been part of the app’s draw for creators.

The report notes, too, that marketing spend on smaller influencer partnerships has been growing quickly. This year, “nano” influencer spending will rise 220.5%, the analysts predict, while spending on “mega” influencers will grow only 8.0%. (Mega influencers have at least 1 million followers, as the firm defines it.)

 

Marketers may also prefer working with smaller creators for a variety of reasons, including the fact that their rates are cheaper but their posts may have higher engagement rates.

They may be less likely to have their view counts elevated artificially through the use of fake views or bots, as well.

For what it’s worth, TikTok is often accused of having inflated view counts and is known to have lower limits for what qualifies as a view for marketers’ purposes. It’s said to count a view as soon as the video plays and counts rewatches as views. (Plus, some believe there are questions as to how much TikTok itself could be complicit in inflating views, given its owner ByteDance directly involved itself with making fake accounts in a prior app that was a sort of TikTok precursor.)

“TikTok is surging in popularity for influencer marketing, but it’s still nowhere near Instagram in terms of spending or marketer adoption,” Insider Intelligence principal analyst Jasmine Enberg said. “That’s in part due to the higher prices Instagram creators charge for content, but also because of its wide array of content formats, most of which are now shoppable. Still, Instagram is trying to be more like TikTok so that it can attract smaller creators, which TikTok is known for. That’s key for Instagram to retain its lead in the influencer marketing space, especially as many creators on TikTok now boast follower counts that rival or surpass those on Instagram and YouTube.”

In total, the report estimates that 74.5% of U.S. marketers will use influencer marketing in 2022 and influencer marketing spend will rise by 27.8% to $4.99 billion this year.

Shopify makes $100M strategic investment in marketing automation startup Klaviyo

Ecommerce marketing automation platform Klaviyo has received a $100 million strategic investment from Shopify, according to documents filed with the U.S. Securities and Exchange Commission. The disclosure coincided with the announcement that Klaviyo and Shopify will strengthen their existing partnership by making Klaviyo the recommended email product for Shopify’s premium merchant plan, Shopify Plus, while granting Klaviyo early access to in-development Shopify features.

“We’ve been working closely with Shopify for years and this is a great next step,” Klaviyo CEO Andrew Bialecki told TechCrunch via email. “I’ve talked with their product team and CEO many times — they’re big believers in our mission of empowering creators and they have a lot of respect for the products we’ve built and our customer first, product led culture. Shopify’s been key to our growth and a great team to work with and we’re excited that this will help us go faster in helping more of their customers.”

Founded in 2012, Boston-based Klaviyo — which TechCrunch has profiled extensively — integrates with existing platforms (e.g., Octane AI, Recharge) to automate the sending of emails and text messages to customers. Using Klaviyo, businesses can set up triggers for messages about abandoned carts, product recommendations, and more, leveraging an array of templates and predictive analytics tools.

There’s no shortage of competition in the marketing automation tech space (see Sendlane, Sendinblue, and Cordial to name a few). But Klaviyo has done incredibly well for itself, reaching over 100,000 paying customers including Unilever, Dermalogica, Solo Stove and Citizen Watches.

To date, Klaviyo, which has over 1,000 employees, has raised around $775 million. As of May 2021, the startup was valued at $9.5 billion by investors including Sands Capital, Counterpoint Global, Accel, and Summit Partners.

For Shopify, Klaviyo is the latest in a string of investments and acquisitions aimed at broadening the ecommerce platform’s reach. In May, Shopify snapped up shipping logistics startup Deliverr for $2.1 billion — the largest purchase in Shopify’s history — to launch an “end-to-end” logistics platform for merchants. Just this week, Shopify invested in Single, a music and video app used by many businesses on Shopify, following an equity pledge in CMS developer Sanity.

To the extent that they have a focus, Shopify’s past year of investments have leaned in the direction of recommendations and martech. Last September, Shopify put money toward and entered into a partnership with Yotpo, which provides marketing tools and products for consumer sellers. The ecommerce giant more recently injected capital into Crossing Minds, a startup offering a platform that delivers “personalized experiences” ostensibly without using personal data.

There’s certainly pressure on Shopify to better weather what’s likely to be an extended economic downturn. Last month, the company laid off 10% of its workforce — about 1,000 employees — in what CEO and founder Tobi Lütke described as a “necessary” move in response to users pulling back on online orders and returning to old shopping habits. The company posted a $1.2 billion net loss for Q2 2022, and warned shareholders during a call last week to expect inflation to impact earnings throughout the remainder of the year.

Spotify wants users to pay for separate ‘Play’ and ‘Shuffle’ buttons

Spotify is updating its app to address a long-standing user complaint with music playback — but it’s asking customers to pay for the fix. The company announced today it will introduce, at last, a separate Play Button and a Shuffle Button at the top of albums playlists to make it easier to play the music the way you like. This will replace the combined button available before, which had been inconsistent across platforms and frustrating to use. However, streamers may be disappointed to find out that what should be an app update in favor of better usability is oddly being sold to them as a reason to upgrade to Spotify’s paid tier — the company says the new button is only being offered to Spotify Premium subscribers.

This seems a bizarre choice given that customer complaints had correctly identified an issue with the overall design of the Spotify app’s interface and its user experience. As one review posted last year to Spotify’s Community forums had noted, the button offered was even different across Spotify’s apps. On mobile, playlists had the combined Shuffle/Play button, but on the desktop, the button was just a regular Play Button. This was confusing for users who switched between platforms, the post pointed out. The user suggested Spotify simply offer two separate buttons so people could choose how they wanted to stream music, instead of having to tap into Now Playing screen to enable or disable Shuffle mode.

The post received 647 upvotes and pages of comments from others who agreed. It was not the only complaint of this nature on the forum site. Others posted similar requests for separate Play and Shuffle buttons or even different solutions to the same problem. For example, one person asked Spotify to allow users to configure which button appeared in the app to make it a user’s choice.

Spotify has been working on this problem for awhile. It first introduced the Shuffle/Play icon in 2020 to reduce streaming to just a click, it said, and last year made Play Button the default button on all albums for Spotify Premium users (at Adele’s request, as you may recall). With this upgrade, the Play Button will remain the default, and Shuffle will be a separate option across the mobile Spotify experience.

While arguably a minor change to the app — it’s literally just a button — it’s clearly a feature that was in need of a fix in users’ minds, not a premium offering. Other major music streaming apps, like Apple Music and Amazon Music, already include separate Play and Shuffle buttons, for instance.

It’s uncommon for app makers to charge for something like a different button, especially when the reason for the change is because users were unhappy with the app’s functionality and design. One somewhat related example could be Twitter’s subscription service, Twitter Blue, which allows users to customize the bottom bar of the app with buttons of their choosing. But in that case, the option is more about personal preference and quick access to favorite features — not usability. Even without paying, Twitter’s features are still easy to get to in the main navigation on the left side of the app.

Spotify tells us the idea to charge for the button has to do with how it perceives the benefits associated with a Premium Subscription. At its core, Premium users are paying for the option to listen to any song they want, on-demand. The button is somewhat of an extension of that, as it’s allowing users to choose to listen on-demand in any way they want.

Disney+ delays ‘Andor’ to give the Star Wars series the largest live-action premiere ever on the service

Today, Disney+ released a new trailer for the Star Wars series “Andor,” while also revealing that the premiere will be postponed to September 21 to accommodate a three-episode premiere. So not only will the series be the longest live-action Disney+ season with 12 episodes, it will also be the first time Disney+ has had a live-action premiere that was more than two episodes.

Obi-Wan Kenobi” was the first live-action Star Wars show to premiere with multiple episodes, with two episodes released on May 27. The show was also delayed, making room for the second episode, but only by two days.

The fourth live-action Star Wars series to debut on the platform, “Andor,” was initially slated for an August 31 release, which would have occurred two weeks after the “She-Hulk” August 17 debut. This would have made August 2022 the first month ever to release both a Marvel and Star Wars series on Disney+.

Alas, Disney+ wanted to set a different milestone and compete with its rivals with a longer premiere instead of the typical one-per-week release strategy.

Plus, if “Andor” had kept its August 31 date, the spin-off would have to face intense competition with HBO’s “Game of Thrones” spin-off, “House of the Dragon,” premiering 10 days prior on August 21, along with the September 2 debut of “The Lord of the Rings: The Rings of Power” on Amazon Prime Video.

The new trailer was full of new footage from the upcoming series.

Amazon Prime Video launches localized services for top three markets in Southeast Asia

Amazon Prime Video today launched localized versions of its streaming service in Southeast Asia’s biggest markets — Indonesia, Thailand, and The Philippines. The company is attempting to boost its subscriber base in the three markets by increasing its investment in local production, releasing original slates for each territory, and giving customers special offers like seven-day free trials and discounts.

“We’re delighted to be increasing our investment in Prime Video for customers in Southeast Asia, making it a truly localized experience—from local content specifically sourced for our customers to a localized user experience and the first full-scale local marketing campaign,” Josh McIvor, director of International Expansion, Prime Video, said in an official statement. “Our support of local production companies in Southeast Asia is a significant step towards our broader international expansion plans and our ambition to become the most local of global streaming services.”

Prime Video has been available in Southeast Asia since 2016, but until now it had never featured original content offerings, nor did it feature the local-language interfaces and subtitling that are typical in more developed markets.

To promote the new offerings, Amazon Prime Video is introducing free one-week trials and promotional subscription prices that last until December 2023 as part of its relaunch efforts in Indonesia, Thailand, and The Philippines. The discounted subscriptions will cost 59,000 Indonesian rupiah ($3.98), 149 Thai baht ($4.10), and 149 Philippine pesos ($2.69).

“Southeast Asia is a tapestry of cultures, languages, and histories, and there has truly never been a better time to be a content creator or a content consumer in this part of the world,” said Erika North, head of Asia-Pacific Originals, Prime Video. “We are committed to the local TV and film industry and believe in working with the most innovative creative talent in the region to bring the very best, most authentic, and local storytelling to life for our customers not only in the region but also Prime Video members around the world. This is just the start.”

Originals coming to the platform include three versions of a new situational comedy improv show”Comedy Island.” The new local originals “Comedy Island: Indonesia,” “Comedy Island: Thailand,” and “Comedy Island: Philippines” will each have eight comedians and celebrities taking part in comedic challenges and games. All three versions will be launching on Prime Video in over 240 countries and territories across the globe in 2023.

Indonesian content offerings include two films, “Siege At Thorn High” and “4 Seasons In Java,” plus other Indonesian titles like a local version of the Italian hit “Perfect Strangers,” “Ashiap Man,” and horror film “Kuntilanak 3.”

Thai titles coming to the local service include “Three Idiots and a Ghost,” “Metal Casket,” “The 100,” “The Up Rank,” “My True Friends: The Beginning,” and “How To Fake It In Bangkok.”

Filipino content ranges from comedy-drama “Big Night” to romance “How To Love Mr. Heartless” and “Whether The Weather Is Fine.”

Viewers will also get access to Korean offerings like “Nothing Serious,” “Toy Soldiers: Fake Men 2 The Complete,” along with popular anime titles “Demon Slayer” and “Jujutsu Kaisen 0.”

There are going to be other global titles such as the newly released film “Thirteen Lives,” starring Colin Farrell and Viggo Mortensen, the Hollywood blockbuster “No Time to Die,” global Amazon Originals like “The Boys,” “The Terminal List,” “The Lord of the Rings: The Rings of Power,” and licensed U.S. series “The Good Doctor.”

U.S.-based streaming services such as Paramount+ and Disney+ have recently expanded into more countries and territories and also invested in international content to diversify their offerings and boost subscriptions.

In June, Paramount+ launched in South Korea in a partnership with TVING. The streamer plans for 150 international originals by 2025. Disney+ had its MENA launch (the Middle East and North Africa) two months ago, and aims to expand to 160+ countries by its fiscal 2023.

Amazon shuts down its personal file storage service to focus on photos

Amazon’s consumer-focused storage service, Amazon Drive, will wind down over the next year, Amazon announced today. In an email to users, the company said that it was taking the opportunity to “more fully focus” its efforts on Amazon Photos, Amazon’s answer to iCloud Photos and Google Photos.

Amazon Drive customers have until December 31, 2023 to save their stored files; as of January 1, 2023, file uploading will cease to work. Photos and videos will be transferred to Amazon Photos automatically, but other file types must be downloaded manually from the Amazon Drive web dashboard.

Users who currently subscribe to paid Amazon Drive plans can cancel their subscriptions now for a potential refund. Cancellation can be done on the web or through the Android and iOS apps — at least before the apps are removed from the Google Play and App Store, respectively, on October 31.

Amazon launched Amazon Drive as Amazon Cloud Drive in 2011, initially offering pay-as-you-need tiered storage plans both for Amazon Prime and non-Prime users. November 2014 saw the rollout of an API that allowed third-party developers to integrate Amazon Drive into their own apps to save things like game settings, preferences, and other app state data in the cloud.

Unlimited plans for Amazon Drive were introduced in 2015, and then discontinued two years later. Storage became limited to 5GB for non-photo uploads a short time afterward. Amazon Prime members and Fire Tablet owners, however. retained free unlimited photo storage.

Competition was likely a factor in Amazon Drive’s demise. After all, countless providers offer cheap cloud file storage these days, including Google Drive, Dropbox, Box, and OneDrive. Amazon Drive’s pricing wasn’t even particularly competitive — the service charged $119 a year for 2TB, the going rate for the same volume of storage at Dropbox and Google Drive.

According to Statista, Google Drive was the most popular cloud storage service as of September 2021, followed by iCloud and OneDrive.