China officially bans fruit flavorings in e-cigarettes

China has joined a handful of countries in banning flavored vapes to combat underage use of nicotine. Starting October 1, e-cigarette companies are only allowed to sell tobacco-flavored vapes in the country, an effort by the government to “standardize” the production, sales and consumption of the novel tobacco product.

China’s e-cigarette makers had a short-lived boom before regulators began reining in the lucrative industry around three years ago. First, it was a ban on the online sales of vapes. Then in May this year, a set of comprehensive regulations went into force, effectively subjecting e-cigarettes to the purview of China’s tobacco authorities.

The ban is long in coming and investors anticipated the change. Relx, which as of 2020 commanded 70% of China’s pod vape market, has lost over 95% of its stock value since its debut on NYSE in January 2021. Shares of Smoore, a major manufacturer of vaping devices based out of Relx’s home city of Shenzhen, are down 90% since hitting an all-time high in January 2021.

A ban on flavored vapes is like a death knell to the vaping industry. Tobacco-flavored products accounted for only an insignificant amount of e-cigarette sales, according to a survey conducted by Landong, a Chinese media publication focused on the vaping industry.

Other major measures from the regulations include a tobacco tax on e-cigarette sales and stringent new requirements on how a vape is made, from its battery, ceramic coil and nicotine content to fragrance. Meeting all these criteria could cost a fortune, which means the shoddy, scruffy type of vape sellers that were crowding the market before will struggle to survive.

Well-funded Chinese vaping startups such as Relx and Myst have long begun international expansion to diversify their revenue streams. In 2020, Relx kickstarted the costly and time-consuming ordeal of obtaining FDA approval in the U.S. Myst, which was co-founded by a former Juul scientist, had entered Malaysia, Russia, Canada and the United Kingdom as of May last year.

China’s clampdown on vaping flavors stems from the same concern shared by other jurisdictions: health risks for young people. In a notice from 2019, the country’s tobacco authority had this to say:

“The current electronic cigarette market in China is chaos. The quality of products varies substantially, and a large number of them has safety issues around unsafe additives, leaky e-juice, and shoddy battery. In particular, some companies are casually adding addictives to change the flavor and color of e-cigarettes to make them more appealing, but this is causing severe damage to underage users’ mental and physical health.”

In 2019, the U.S. government was getting ready for a policy to ban flavored e-cigarette products. In June, European Union lawmakers are proposing to ban flavored heated tobacco products. As the world’s largest producer of vaping devices, China’s e-cigarette factories will likely see their demand shrink as regulators around the world continue their battle with the vaping industry.

China officially bans fruit flavorings in e-cigarettes by Rita Liao originally published on TechCrunch

Trump administration is readying tighter regulations on e-cigarettes, including ban on flavorings

The Department of Health and Human Services and the Food and Drug Administration are readying tough new requirements on e-cigarettes — including a potential ban on flavorings for vaping products.

The FDA compliance policy would mean that all non-tobacco flavored e-cigarettes would have to be cleared by the FDA before they could be sold. The regulations could effectively remove flavored e-cigarette products from the market until they go through the testing required for FDA approval.

In August 2016, e-cigarette companies were required to file premarket tobacco product applications with the FDA over a two-year period. Those companies whose products have not received FDA approval are now considered to be marketed illegally, according to the HHS statement.

“The Trump Administration is making it clear that we intend to clear the market of flavored e-cigarettes to reverse the deeply concerning epidemic of youth e-cigarette use that is impacting children, families, schools and communities,” said Health and Human Services Secretary Alex Azar, in a statement. “We will not stand idly by as these products become an on-ramp to combustible cigarettes or nicotine addiction for a generation of youth.”

Over the past year, the e-cigarette industry has faced a steady stream of criticism related to the health effects of vaping and the ways in which companies marketed their products to minors.

A new version of the National Youth Tobacco Survey shows the continued rise in rates of youth e-cigarette use, especially through non-tobacco flavors, according to the Department of Health and Human Services. More than 25% of high school students were e-cigarette users in 2019, and the bulk of those kids cited fruit and mint flavors as their pods of choice.

Earlier in September, the Centers for Disease Control issued a warning against vaping as several deadly instances of lung-related illnesses cropped up among vape users (although no solid link between the lung condition and vaping has been identified). As we reported at the time:

The first death was reported in late August in Indiana, but other suspected cases have turned fatal in Illinois, Minnesota, California and Oregon — as reported by The Washington Post, though the CDC said three are confirmed and one is under investigation. The number of reported cases has skyrocketed, though this is likely a consequence of better information coming from state health authorities and hospitals, rather than a sudden epidemic.

The FDA is now working on a compliance policy that will be announced in the coming weeks to address the flavored e-cigarette issue.”Once finalized, this compliance policy will serve as a powerful tool that the FDA can use to combat the troubling trend of youth e-cigarette use. We must act swiftly against flavored e-cigarette products that are especially attractive to children. Moreover, if we see a migration to tobacco-flavored products by kids, we will take additional steps to address youth use of these products,” said Acting FDA Commissioner Ned Sharpless, MD, in a statement.”Earlier this week, the FDA sent a warning letter to the leading e-cigarette company, Juul Labs. With a reported 70% of the U.S. e-cigarette market and more than $14 billion in financing, Juul is the largest private company operating in the vaping space.

The government’s mobilization efforts come just one day after former New York City mayor and billionaire philanthropist Mike Bloomberg announced a $160 million effort to combat youth vaping.

Blomberg actually called out the federal government in the announcement, saying:

The federal government has the responsibility to protect children from harm, but it has failed – so the rest of us are taking action. I look forward to partnering with advocates in cities and states across the country on legislative actions that protect our kids’ health. The decline in youth smoking is one of the great health victories of this century, and we can’t allow tobacco companies to reverse that progress.