Amazon debuts new Echo devices, including Echo Studio with spatial audio

During Amazon’s hardware event this morning, the company announced new Alexa-powered Echo devices including new Echo Dot and Echo Dot with Clock models. One of the more notable upgrades is Eero Built-in for Echo Dot, which allows Echo Dot devices to serve as Wi-Fi extenders for existing Eero networks.

The Echo Studio — which now comes in a new color, Glacier White — isn’t getting hardware-level improvements. Instead, an over-the-air upgrade will bring spatial audio processing technology that builds on Amazon’s 3D audio to existing Echo Studio devices, designed to offer greater “width” and clarity than standard stereo audio. (Spatial audio is a feature of the Amazon Music Unlimited service, which costs $8.99 a month.) The smart speaker’s frequency range extension tech, another new addition via forthcoming new software, ostensibly delivers better playback performance by improving the mid-range clarity and deepening the bass.

Amazon Echo Studio

Image Credits: Amazon

As for the upgraded Echo Dot, which does feature new hardware, it has a redesigned architecture that squeezes a larger speaker into housing that’s the same size as the previous generation — leading to clearer vocals and twice the bass. An enhanced, brighter and higher-resolution display on the Echo Dot with Clock model shows more information, including the time. And new sensors — an accelerometer and temperature sensor — and Amazon’s AZ2 neural edge processor enable things like more tap gesture controls (e.g., tapping the top of the device to pause and restart music, stop a timer or end a call), asking Alexa for the room temperature and triggering temperature-based routines.

The new Echo Dot is also the first to ship with the aforementioned Eero Built-in, which adds up to 1,000 square feet of coverage to an existing Eero wireless network. Fourth-gen Echo Dots including the old Echo Dot with Clock will receive a firmware update that enables this in the coming months, Amazon said.

The improved Echo Dot will be available for $49.99, while the new Echo Dot with Clock will be priced at $59.99. They’re available for pre-order today and will ship next month alongside two new designs for Echo Dot for Kids, Owl and Dragon, both of which will come with a year of Amazon’s kid-focused content service, Amazon Kids+.

read more about Amazon's fall event, September 28, 2022

Amazon debuts new Echo devices, including Echo Studio with spatial audio by Kyle Wiggers originally published on TechCrunch

An Echo Dot designed by Diane von Furstenberg? Yeah, sure, why not

Earlier this year, Amazon launched Build It, a fun little program that lets customers preorder concept devices. Think about it like Indiegogo or Kickstarter, where the company will only actually make the product if enough people buy-in via preorder. Obviously Amazon has a significantly larger ability to absorb a misstep than your average first-time hardware startup, but I digress.

This latest round isn’t particularly experimental as far as these things go. The company partnered with fashion mogul Diane von Furstenberg to create new coverings for its popular entry-level smart speaker. The Echo Dot x Diane von Furstenberg is being offered up in three varieties: Midnight Kiss, Ikat or Twigs. It’s not exactly thew new product entries we saw the first time out, which included a sticky note printer, smart scale and Alexa cuckoo clock.

Image Credits: Amazon

Each runs $59 — the price of the Echo Dot with clock and $10 more than the standard Dot. The product looks to otherwise be the same as the latest gen Echo Dot. The company says it will be donating to Vital Voices, a charity chosen by the designer — though it wouldn’t specify how much when we asked.

Preorders open now and close August 13. If the designs don’t hit their goal, customers won’t be charged. Once they’re live, “a select number of successful prints may be available at full price after the campaign closes, while supplies last,” according to Amazon.

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Amazon Echo Dot with Clock review: A mostly aesthetic update

It’s been a busy few weeks for smart speakers. Amazon kicked things off in late September with newer, rounder versions of both the Echo and Echo Dot. Less than a week later, Google updated the Home, after four years, with the rebranded Nest Audio. And then, last week, Apple unveiled the long-awaited $99 HomePod Mini, finally delivering an affordable version of its Siri speaker.

Amazon, for its part, has easily offered the most regular refreshes of the three. Both the Echo and Echo Dot are currently on their fourth iterations. The Echo Dot with Clock is only on its second (having just been introduced), but for all intents and purposes, the device is basically an Echo Dot — but, you know, with a clock.

The latest update to the line finds the company offering a kind of design uniformity across the smart speakers. The Dot really does look like a diminutive version of the standard Echo. I wasn’t entirely sure how large a difference there would be between the two products, but it’s definitely pronounced. The Echo is the size of a large grapefruit and the Dot is essentially the size of a softball.

The Dot’s size lends it a good deal more flexibility in terms of placement. I could definitely see placing them in nooks and crannies throughout my place to create a kind of makeshift sound system (though the in-box cable is on the short side, so you’ll likely need an extension if you’re not close to an outlet).

Image Credits: Brian Heater

The majority of the speaker is covered in fabric, though the hard plastic bottom arcs up on the back of the device, occupying a large portion of the back. This allows for the inclusion of two ports (power and auxiliary audio out), though it also limits the speaker surface area on the device, restricting a full 360 approach unlike the older hockey puck design. As such, the speaker is just front-facing, in spite of the round design.

The new Echo devices, it’s worth noting, are one in a growing number of devices from big companies that are included as part of a push toward climate consciousness. I won’t really address Amazon’s larger overall carbon footprint here, but it’s nice to see some of that trickling down into these products. According to the company, the plastics are 50% post-consumer recycled, while the fabric and aluminum (including the capable and adapter) are both 100%.

The setup process is as simple as ever. Tap a couple of buttons on the connected Echo app and you should be up and running. The status light ring has been moved to the bottom of the device — that seems to be more of a practical choice than anything. After all, the standard light ring wouldn’t really work at the top of a round, fabric-covered device.

Image Credits: Brian Heater

Whether that’s a net positive kind of depends on where you put the Echo. If it’s around eye-level, great. If it’s below that, it moves the ring out of view, and you may have to rely on seeing how it reflects off the surface it’s sitting on. For my own use, it’s a small step in the wrong direction. The digital clock (the big differentiator between the two Dots) is also a bit low on the ball, leaving a lot of blank surface area up top.

Again, I think Amazon is anticipating people will stick it around eye level, which is certainly the case if you primarily use the clock while lying in bed. The clock itself is plenty bright. And honestly, it’s nice just having a simple digital display sometimes, versus a full-on smart screen. That’s especially the case if you plan to stick it near your bed. That, after all, is supposed to be a kind of refuge from screens. That’s doubly important these days when we’re seemingly never not in front of one.

Image Credits: Brian Heater

That said, the uses for the face are pretty much limited. You get a “Hello” at launch, the time (naturally), the weather when prompted and the volume level. That last bit can be adjusted with voice or with a pair of physical buttons up top. Those are joined by the Alexa button, which fires up the assistant and the always-important microphone off. That turns red when you tap it, along with a red ring on the bottom of the device to let you known the speaker has stopped listening until it’s reenabled.

The sound quality is basically the same — which is to say, kind of what you’d expect from a $50 to $60 smart speaker. It’s good for all of the voice functionality you need, but I certainly wouldn’t rely on it as my default home speaker — even with a couple of them paired up. As an alarm clock, however, sure, go for it. It certainly beats the speaker on your phone.

Image Credits: Brian Heater

The $10 price difference between the Dot and Dot with Clock is a bit of a weird one. I’d anticipate in future generations, Amazon will just combine them into one product, priced the same as the standard Dot. For now, however, telling time at a glance is going to cost you a little extra.

The new Echo arrives October 22. The Dot with Clock won’t be available until November 5.

Amazon redesigns Echo Dot as a sphere, adds animal designs and reading feature for Kids Edition

Amazon today introduced a redesign of its best-selling smart speaker, the Echo Dot. The company is bringing a new spherical design to the Echo Dot, Echo Dot with Clock and a new Echo Dot Kids Edition — the latter which now features colorful animal character designs. Instead of a flatter, hockey puck-shaped device that can better be hidden on shelves, the updated Dot designs mean consumers will have to think more about where they’re placed in the room.

The Dot and Dot with Clock will come in Charcoal, Glacier White, and Twilight Blue colors. The Kids Edition will now be available with either a tiger or panda design to also make them feel more like room décor.

The devices will also include a 1.6-inch, front-firing speaker, producing crisp vocals and balanced bass for full sound, Amazon claims.

The actual functionality provided by the new Dot hasn’t changed as much. It still offers access to the Alexa smart assistant, music, skills, news, reminders, lists, alarms and more.

Kids Edition devices also come with kid-friendly responses, and allow kids to listen thousands of Audible books from brands like Disney, Nickelodeon, and National Geographic, among others.

Another new Alexa feature, Reading Sidekick, has been designed to complement kids’ reading routines, and helps them build fluency.

When this launches, Alexa will take turns reading from a supported book with the child then listen for quality of reading. It will offer encouragement when the child is reading well and support when the child struggles, Amazon says. Reading Sidekick at launch will work with hundreds of children’s books and will be available in preview for Amazon Kids+ families in the months ahead.

In another move to cater to parents, Amazon says the Amazon Kids parental controls will be expanded to work all over the house, not just on their Echo Dot Kids Edition. Plus, parents will be able to create an Alexa voice profile for their kids.

Once enabled, Alexa will shift to the Kids Alexa experience whenever it recognizes the child’s voice—on any device in the household—and then provide kid-friendly responses, games, skills, music, and more. Those families who subscribe to Amazon Kids+ will have access to all the kids’ favorite premium skills and Audible books, as part of that catalog.

A preview of Alexa voice profiles for kids will begin rolling out for Amazon Kids and Amazon Kids+ families in the coming months.

Echo Dot Kids Edition will be available for pre-order today for only $59.99 and will ship later this year.

The Echo Dot will be available for pre-order today for $49.99 and will ship later this year. The Echo Dot with clock option will cost $59.99.

Amazon’s new Echo Dot With Clock is a new Echo Dot that has a clock

Today’s deluge of Amazon hardware kicked off with a new addition to the Echo Dot line, the Echo Dot With Clock. That’s it. That’s the name. It is, as advertised, an Echo dot with a digital alarm clock built into the front, next to the speaker grille.

The new version of Amazon’s insanely popular entry level smart speaker doesn’t replace the current Dot, but will instead exist along side it in the company’s current Echo lineup. It’s available for pre-order starting today, priced at an extremely reasonable $59 — that’s $10 more than the standard Dot.

Like the Echo Spot and Echo Show 5, the Echo Dot With Clock seems well suited to serve as a bedside alarm clock. Though, honestly, the lack of a display and camera could make it even more appealing for that purpose, given the laundry list of privacy concerns the company laid out at the top of the event.

The addition of a built-in clock also gives the product added utility beyond serving as a smart speaker. It’s a clever touch and Amazon’s bound to sell a ton of the things.

Amazon sells over 175M items during Prime Day 2019, more than Black Friday & Cyber Monday combined

Amid worker protests and antitrust investigations, Amazon’s Prime Day sales event carried on as usual — and that means it again set new records for the online retailer. This time, Amazon says Prime Day 2019 was bigger than both Black Friday and Cyber Monday combined, as Prime members purchased more than 175 million items during the event.

While last year’s Prime Day 2018 became the biggest sales day in Amazon history, it’s getting harder to directly compare one Prime Day sale with another, because Amazon keeps stretching them out.

Prime Day 2019, for example, was a full 48-hour sale, up from 36 hours last year and 30 hours the year before.

What we are able to tell, however, is that people will continue to shop as long as there are bargains being offered. During Prime Day 2018’s 36-hour sale, Prime members bought 100 million items. During this year’s 48-hour sale, members purchased over 175 million items. (Neither calculation includes Whole Foods sales.)

Amazon has also succeeded in making Prime Day bigger than its Black Friday online sales, thanks to its deep discounts — often at cost or below — on its own hardware devices, like the popular Echo speakers or Fire TV.

This year’s two-day sale was larger than Black Friday and Cyber Monday 2018 sales put together, Amazon says.

The retailer also notes that Prime Day was the biggest sales event for Amazon devices. Again, the top-sellers worldwide continued to be the Echo Dot, Fire TV Stick with Alexa Voice Remote, and the Fire TV Stick 4K with Alexa Voice Remote. The Echo Dot and Fire TV Stick were top-selling devices yesterday, and it’s not surprising to see them again win this title as they have for several years in a row.

The Echo Dot, in particular, hit its lowest-ever price point of $22 and was bundled in with some other Alexa device deals, almost as a giveaway.

“We want to thank Prime members all around the world,” said Amazon CEO Jeff Bezos, in a statement. “Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers.”

In addition, Amazon claims a record number of U.S. Prime members shopped the site during Prime Day. But given the sale length and the growth in membership — there are now over 100 million worldwide members — this is not the most difficult milestone to achieve.

In the U.S., Prime member bought more than 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, 300,000 headphones, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies, and more than one million toys, says Amazon. They also bought over 200,000 LifeStraw Personal Water Filters and 150,000 Crest 3D White Professional Effects Whitestrips Kits, and saved “tens of millions” by shopping Amazon-owned Whole Foods.

Other top sellers in the U.S. included the Instant Pot DUO60 and 23andMe Health + Ancestry kits.

Amazon also sold millions of smart home devices, including iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301, and Amazon Smart Plug. It doubled the sales of the Ring and Blink devices, as well as Fire TV Edition TVs, versus last year, when comparing a two-day period. It sold 6x the number of eero devices compared with any other prior sale. And it sold more than ever Fire tablets, Kindle devices, and Alexa with screens (Echo Show and Echo Show 5.)

The largest and most important aspect to Prime Day is not ultimately the sales themselves, but the Prime memberships. This locks in consumers to Amazon’s e-commerce ecosystem for a year, and gives Amazon a chance to win their loyalty when it comes time to resubscribe.

This year, Prime Day’s effect on new subscriptions also improved, with Amazon signing up more new Prime members on July 15 than on any other day ever, and July 16 nearly hit that milestone as well.

In total, Amazon says Prime members worldwide saved over a billion dollars on purchases, and millions of items shipped in one day or faster.


Echo Dot and Fire TV Stick are again Prime Day’s best selling devices

Amazon Prime members again snapped up loss leaders like the Echo Dot and Fire TV Stick with Alexa Remote on the first day of Amazon Prime Day 2019, which has now been stretched out to a 48-hour sale. This is the third year in a row that the entry-level Alexa smart speaker, the Echo Dot, has been a Prime Day bestseller. The Fire TV Stick was a top seller last year, too, and sold well in years past — including in 2016, when it emerged at the overall best-selling device globally on Prime Day.

Amazon never provides hard numbers on Prime Day sales, but claims “millions” of these devices — the Echo Dot and Fire TV Stick combined — were sold on Monday to customers worldwide during the first day of Prime Day 2019.

Last year, Amazon claimed customers bought “millions” of Fire TV Stick devices alone, for comparison’s sake.

The retailer also said this morning that U.S. shoppers saved “millions” on Prime Day sales on Monday. This includes other bestsellers like the Instant Pot DUO Plus 60 6 Qt, LifeStraw Personal Water Filter, and Crest 3D White Professional Effects Whitening Strips. The Instant Pot and LifeStraw filter were also two of the non-Amazon top sellers last Prime Day, which says something about the consistency of this sales event as it enters its fifth year.

Though Amazon didn’t officially list the Echo Dot in its round-up of July 15 Prime Day sales, the smart speaker had already been discounted to its then lowest price ever of $24.99 (half off list) before Prime Day even started. As the event kicked off, it dropped again to $22.

echo show 5

Today, Amazon is keeping the Echo Dot at $22 but is sold out of Charcoal, leaving only the lighter sandstone color available for purchase.

Other notable Day 2 Prime Day deals include:

A $49.99 Echo Show 5 (the smaller, more compact revamp of the Alexa speaker with a screen); savings of up to $140 on Fire TV Edition smart TVs; the $14.99 Fire TV Stick with Alexa Remote; a $59.99 Fire 7 Kids Edition tablet (or 2 for $99.98); and the $139 Ring Video Doorbell 2.

A list of the announced Prime Day, day 2 deals are below:

Amazon Devices:

  • $27.99 off Echo Dot, $22
  • $40 off the all-new Echo Show 5, $49.99
  • $25 off Fire TV Stick with Alexa Voice Remote, $14.99
  • Save up to $140 on Fire TV Edition Smart TVs
  • $20 off the all-new Fire 7 tablet, just $29.99, or get two for $49.98—a $50 savings
  • $40 off all-new Fire 7 Kids Edition tablet, just $59.99, or get two for $99.98—a $100 savings
  • $60 off Ring Video Doorbell 2, $139
  • Save up to $200 on eero WiFi systems
  • Save up to $50 on Kindle Paperwhite, plus get a $5 eBook credit and three months free Kindle Unlimited

Amazon Brands and Exclusives:

  • Save up to 50% on kids and baby styles from Simple Joys by Carter’s, LOOK by crewcuts, Spotted Zebra, and Amazon Essentials
  • Save up to 30% on furniture and décor from Rivet, Stone & Beam, and Ravenna Home


  • Save up to 25% on select Canon Mirrorless and DSLR cameras
  • Save up to 30% of select Sony and Samsung TVs


  • Save up to 40% off Ray-Ban sunglasses
  • Up to 50% off Dockers clothing and more
  • Deep discounts on Champion hoodies and Herschel Little America backpacks

Smart Home:

  • Save up to 50% off select Sony LED Smart TVs
  • Save up to 30% on Tile
  • Save up to 30% on iRobot Robotic Vacuums

Home, Kitchen & Furniture:

  • Save up to 30% on Blue Pure Air Purifier
  • Save on select Winix Air Purifiers
  • Save on Hoover ONEPWR vacuums
  • Save on Philips XXL Air Fryer
  • Save 30% on Keurig K-Café Single-Serve Coffee Maker
  • Save 30% on Crock Pot 6qt Slow Cooker
  • Save up to 30% on Brother Sewing Machines
  • Save on Philips Smoke-less Indoor BBQ Grill
  • Save up to 35% on Dash Egg Cookers

Toys & Games:

  • Save 30% on games from What Do You Meme?
  • Save up to 40% on select toys and games including favorites from LEGO and Melissa & Doug

Video Games:

  • Save up to 50% on Astro A40 TR headset

Tools & Home Improvement:

  • Save up to 30% on CRAFTSMAN power tools

Lawn & Garden:

  • Save up to 35% on Greenworks yard equipment

Sports & Outdoors:

  • Save up to 20% on Skywalker 15’ Jump and Dunk trampolines
  • Save 20% on Bushnell Trophy trail camera
  • Save 20% on Marvel Spiderman kids bikes


  • Save up to 30% on Pennzoil Motor Oil
  • Save up to 30% on NOCO Jump Starters and Battery Chargers


Amazon revamps Echo Dot Kids Edition and FreeTime

Announced in April of last year, the Echo Dot Kids Edition got something of a mixed reception, primarily due to privacy concerns surrounding the broader smart speaker category. Amazon is back with a version of the $70 device.

Design-wise, the product looks like a lot more like the latest version of the Dot, swapping the first generation’s plastic body for a curved cloth covering. The brightly colored bumpers, meanwhile, are gone, in favor of new colors form the Dot itself, including Rainbow and Frost Blue. As with the regular Dot, the speaker got a boost here. It’s now 70 percent louder.

The $70 price includes a year of Amazon FreeTime, which bundles in device time limits, activity review and the ability to filter out songs with explicit lyrics. There’s also a quick and easy feature built in that lets parents and kids work on their own Alexa Skill Blueprints.

As for privacy, Amazon has enlisted Family Online Safety Institute (FOSI) to help build Children’s Online Privacy Protection Act (COPPA) compliant features into FreeTime. Per Amazon,

To access FreeTime on Alexa, verifiable parental consent is required. None of the Alexa skills included within FreeTime Unlimited have access to or collect personal information from children, and there are multiple ways to delete a child’s profile or voice recordings. Parents can review and delete recordings through the Alexa app or the Alexa Privacy Hub, and contact Customer Service to request deletion of their child’s profile.]

The new Dot is available for pre-order today.

Alexa skills top 80,000 after a big Alexa-powered holiday season

Amazon had a record-breaking holiday quarter, with revenue of $72.4 billion and profits of $3 billion, but it’s not making much money off its top-selling item, the Alexa-powered Echo Dot. While the e-commerce giant said the device was its 2018 holidays best seller across all products, it also reminded investors on yesterday’s earnings call that Echo devices aren’t priced “to make money.”

Instead, Amazon sees Echos as another means of connecting with its customer base – its most avid, engaged customers, that is.

“There are a group of customers who use our devices and then we monetize that in different ways – commitment to Amazon and the video and everything else,” noted Amazon CFO Brian Olsavsky, speaking to investors on Thursday.

While some reports have dismissed Echo devices’ potential for online shopping, Amazon appears to be playing the long game with regard to voice computing. With an Echo in the home, consumers are more likely to remain a Prime subscriber, streaming Prime music or audiobooks, or – on its devices with a screen – watching Prime Video. As Amazon advances its e-commerce strategy with Whole Foods and Prime Now, it also sees Echo as a means of getting items to your door within an hour or two, simply by way of voice commands.

That means, for now, Amazon’s goal is to get an Echo into the home – even if it has to sell the gadgets at cost (or even less).

And the devices are selling. Amazon said the Echo Dot was the best-selling item across all of Amazon globally during the holiday quarter, and customers purchased “millions more devices from the Echo family” in 2018 than they did in 2017.

Amazon had also said last month that over 100 million Alexa devices had been sold to date, including the Echo Dot and other Echo-branded devices, along with those from third-parties.

As the company is usually cagey about sharing exact numbers when it comes to things like this, it was a notable milestone.

Google, of course, quickly responded with a note that its Assistant AI will be on a billion devices by the end of January. But it wasn’t a fair comparison, because Google was counting Android smartphones while Amazon’s number, we confirmed at the time, didn’t include smartphones – even though you can use Alexa from within the Alexa mobile app and even within the widely installed Amazon shopping app.

However, Echo devices aren’t Amazon’s only means of introducing Alexa to consumers.

The Echo Dot is the best seller in terms of Alexa-powered devices, due to its low price point and regular discounts during major shopping events like the 2018 holidays, Black Friday and Amazon’s own Prime Day, but it’s joined by a growing number of other Alexa products.

In 2018, the company saw over 100 new products with Alexa built-in launched from third-party manufacturers, bringing the total up to over 150. And Alexa works with over 28,000 devices, like smart home devices and other hardware, from across 4,500 brands.

Amazon, itself, is trying to figure out how to put Alexa into more things. It even jokes about this in its latest TV commercial, set to be aired during the Super Bowl.

The ad references a more offbeat device – the AmazonBasics Alexa-powered microwave – but then makes cracks about the Alexa devices that didn’t work – like an Alexa dog collar and hot tub, for example.

Alexa skills top 80,000

The growing Alex ecosystem means the number of things you can do using the voice assistant, by way of its voice apps called “skills,” is also increasing.

A new number Amazon shared yesterday was that the number of voice applications built for Alexa had now topped over 80,000 worldwide. That’s up from the 70,000 skills Amazon was touting back in December.

Amazon CEO Jeff Bezos mentioned this figure and other milestones related to Alexa’s improvements in a statement, on Thursday.

“The number of research scientists working on Alexa has more than doubled in the past year, and the results of the team’s hard work are clear. In 2018, we improved Alexa’s ability to understand requests and answer questions by more than 20 percent through advances in machine learning, we added billions of facts making Alexa more knowledgeable than ever, developers doubled the number of Alexa skills to over 80,000, and customers spoke to Alexa tens of billions more times in 2018 compared to 2017,” Bezos said.

The company said in November it now has over 10,000 employees working on Alexa, as a point of reference. But it’s challenged in building up a knowledge base of questions and answers – something Google has worked on since the launch of its Knowledge Graph in 2012.

At the end of the day, consumers may not pick a device only because of what facts it can spout off, but rather because of how well it fits into the home in other ways. Alexa can play your music and share the news like any voice assistant, but it also works with other Amazon devices, like Ring doorbells and Amazon security cameras, keyless entry systems, and more. And it can deliver your food and other items.

Google, meanwhile, doesn’t have a successful e-commerce business and just lost a key partner for its Google Express shopping service, with Walmart’s exit from the platform.

That leaves Google at something of a disadvantage as assistants cater more to our needs to not just answer questions or turn on the lights, but to make anything appear at our door. If Amazon has to give away a few million devices to stake out its place in the future of shopping, it believes that’s money worth losing.


Amazon Echo Dot 3 review

Amazon has sold a lot of Echo Dots. Like a crazy, silly, unfathomable number of the things. Over the past two generations, it has arguably become the single-largest driver of the smart speaker craze.

There’s nothing exceptional about the product, of course. It’s a simply designed hockey puck of a product, designed to mostly stay out of sight. But it’s a hard thing to resist — even for those who’ve been reluctant to embrace the category.

It’s a dip in the water, a gateway drug into the strange new world of smart speakers. So, how to improve upon Amazon’s best-selling device? The trick is adding to the experience while not impacting its biggest selling point: the fact that it’s $50. That sort of price point gives you considerably less wiggle room than with, say, a $1,000 phone.

Announced at an event in Seattle last month alongside eight million other new Alexa products, the new Dot marks more than just a simple upgrade to the line. It represents a way forward for the Echo line. It’s a product that bears Google’s unmistakable influence, while pointing toward the place the modular speaker system will occupy in the smart home going forward.

It’s the mark of Google that really strikes you right out of the box. The first two generations of the product were utilitarian. They weren’t much to look at, but rather a gateway to Alexa, designed to be hidden away. Granted, fabric covers are all the rage now in consumer electronics, but the new Echo’s cloth perimeter bears more than a passing resemblance to Google’s Home Mini.

Amazon was understandably shaken by Google’s rapid ascent in the category. Days before the Alexa event, Strategy Analytics noted that the Home Mini had surpassed the Echo Dot as the best-selling smart speaker for the quarter. It’s not exactly panic mode, but it’s a pretty clear indication that it’s time for an upgrade.

While the new Dot draws some clear aesthetic influence from the Home line, I prefer Amazon’s take. It splits the difference between old and new in a nice way. The fabric cover doubles as a speaker grille, running along the outside of the product. The top, meanwhile, maintains a familiar design language, with a rounded matte black top bearing a quartet of physical buttons. The light-up status ring runs flush between these two surfaces.

The new Dot is notably larger than its predecessor — a bit of a surprise, given that the more compact size was the second-gen Dot’s biggest selling point. That said, the fact that the new device looks nice enough to be displayed out in the open no doubt emboldened the company to make it a bit larger. It’s a solid thing, too. I was a bit surprised by the heft of the puck — you could do some serious damage with the thing.

One of the upshots of the larger footprint is the volume increase. The new Dot is capable of getting 70 percent louder than its predecessor (by Amazon’s count). The move finds Amazon putting a stronger emphasis on the second part of the “smart speaker equation.” The sound system on earlier Dots wasn’t built for much beyond giving Alexa voice. That’s why the company built in an auxiliary output.

That’s still here, of course, but the built-in sound output is much improved. It’s also a lot less distorted at top volume. I still wouldn’t use it as my default speaker, but the Dot’s role in Amazon’s new à la carte sound system is an interesting one.

The company sent along two Dots for the sole purpose of trying out the new stereo pairing feature — and I’m glad they did. It’s probably the most interesting addition to the line. In the revamped Alexa app, you’ll find the Create a Speaker Set option under the Settings tab. From here, you can turn two Dots into a stereo pair. The setup is simple — though I did run into some trouble on our office Wi-Fi. Both Echos need to be on the same network in order for the feature to work properly, and the app wasn’t quite able to discern that they, in fact, were.

The app will walk you through the process and let you determine which device will handle which channel of the stereo track. Paired together, it’s a nice experience — kind of a small-scale home theater experience. Add in the new Echo Sub and it’s even better. Keep in mind, of course, that you’ve just spent $230. Things add up fast. Of course, that’s still $100 cheaper than the HomePod.

Of course, it’s unfair to compare the two. Amazon and Apple’s speakers are in entirely different leagues. But the new Dot and other additions to the Echo home stereo system represent a very Amazon approach to the category, giving users the ability to mix and match devices, while still maintaining a low price point.

The third-generation Dot isn’t a complete reinvention of the wheel, but it’s big enough to warrant an upgrade for many users. Though perhaps “upgrade” isn’t the operative word here. Given Amazon’s ultimate goal of an Alexa device in every room, it’s easy to see it becoming yet another addition to your growing collection.