Revel’s Frank Reig shares how he built his business and what he’s planning

It’s only been three years since they hit the streets and Revel’s blue electric mopeds have already become a common sight in New York, San Francisco and a growing number of U.S. cities. However, Revel founder and CEO Frank Reig has set his sights far beyond building a shared moped service.

In fact, since the beginning of 2021, Revel has launched an e-bike subscription service, an EV charging station venture and an all-electric rideshare service driven by a fleet of 50 Teslas.

So we caught up with Reig to talk about what he learned from building the company, how Revel’s business strategy has evolved, and what lies ahead.

Before we get to the good stuff, here’s some background:

The idea for Revel seems like it came from the classic entrepreneur’s guidebook: Reig had a need that no existing company addressed. He’d seen mopeds used as major, if not dominant, forms of transportation as he traveled around Europe, Asia and Latin America, and he wondered why this logical (and fun) mode of transport was largely absent from American cities in general, and in his hometown, New York City, in particular.

So in 2018, Reig quit his job, raised $1.1 million from 57 people, and launched a small pilot program involving 68 mopeds in Brooklyn. In May 2019, he raised $4 million in VC funding, which helped him expand to 1,000 electric mopeds across Brooklyn and Queens. Revel secured another $33.8 million in September 2019, in a round that included funding from Ibex Investments, Toyota Ventures, Maniv Capital, Shell and Hyundai, according to Reig. This has allowed the founder to execute a grander plan to build an electric mobility company.

The company now operates more than 3,000 e-mopeds in New York City, and has another 3,000 across Washington, D.C., Miami, Oakland, Berkeley and San Francisco.

TechCrunch: You’ve added three new business lines and told us previously that you have more on the way. That’s a lot.

Frank Reig: Yes, we have had a busy start to 2021! We began the year announcing our fast-charging stations across the city that will help fill the large gap in infrastructure to support the wide-scale adoption of EVs. We launched our e-bike subscription program to offer New Yorkers another way to navigate their city, and with our newly announced electric ride-sharing program, we are solving the “chicken and egg” problem of EV charging and demand. We are focused on building out these business lines and our moped business as well and very much looking forward to what is to come.

When shared micromobility companies expand, they often just offer different vehicles. You seem to be going, “Ok, we’ll offer a different vehicle — an e-bike, but it’s a subscription. And we’re also doing electric vehicle chargers, and let’s add an EV rideshare to the mix.” It’s pretty broad.

If we’re talking about electrifying mobility in major cities, it starts with infrastructure. And we’re the company rolling up our sleeves and doing it now by building that infrastructure and operating fleets. Because in a city like New York, the infrastructure does not exist for electric mobility.

There are a few Tesla superchargers around the city, usually behind parking paywalls, so you have to pay the garage to even use it. And, of course, you need a Tesla for that infrastructure to even be relevant. And when you think about other public fast-charging access points in the city, they are few and far between. We’re building 30 in one site and many more beyond that in 2021.

New York is a complicated city to operate in, so it’s easier for us to add e-bikes as a service because I already have the infrastructure and on-the-ground operations that we built with the mopeds. I have multiple warehouses throughout this city. I have full-time staff that I’ve employed, from field technicians to mechanics, and a fleet of over 3,000 vehicles on the streets in New York. So it’s a natural extension of the platform to be able to add another product to it, to reach a new type of user, or to supplement the use case of our current moped users. All we needed to do was finance some e-bikes, and then you have another line of business.

Micromobility’s next big business is software, not vehicles

The days of the shared, dockless micromobility model are numbered. That’s essentially the conclusion reached by Puneeth Meruva, an associate at Trucks Venture Capital who recently authored a detailed research brief on micromobility. Meruva is of the opinion that the standard for permit-capped, dockless scooter-sharing is not sustainable — the overhead is too costly, the returns too low — and that the industry could splinter.

“Because shared services have started a cultural transition, people are more open to buying their own e-bike or e-scooter,” Meruva told TechCrunch. “Fundamentally because of how much city regulation is involved in each of these trips, it could reasonably become a transportation utility that is very useful for the end consumer, but it just hasn’t proven itself to be a profitable line of business.”

As dockless e-scooters, e-bikes and e-mopeds expand their footprint while consolidating under a few umbrella corporations, companies might develop or acquire the technology to streamline and reduce operational costs enough to achieve unit economics. One overlooked but massive factor in the micromobility space is the software that powers the vehicles — who owns it, if it’s made in-house, and how well it integrates with the rest of the tech stack.

It’s the software that can determine if a company breaks out of the ride-hailing model into the sales or subscription model, or becomes subsidized by or absorbed into public transit, Meruva predicts.

Vehicle operating systems haven’t been top of mind for most companies in the short history of micromobility. The initial goal was making sure the hardware didn’t break down or burst into flames. When e-scooters came on the scene, they caused a ruckus: riders without helmets zipped through city streets and many vehicles ended up in ditches or blocking sidewalk accessibility.

City officials were angry, to say the least, and branded dockless modes of transport as a public nuisance. However, micromobility companies had to answer to their over-eager investors — the ones who missed out on the Uber and Lyft craze and threw millions at electric mobility, hoping for swift returns. What was a Bird or a Lime to do? The only thing to do: get back on that electric two-wheeler and start schmoozing cities.

How the fight for cities indirectly improved vehicle software

Shared, dockless operators are currently in a game of Survivor, fighting to get the last remaining city permits. But as the industry seeks a Business to Government (B2G) model that morphs into what companies think cities want, some are inadvertently producing vehicles that will evolve beyond functional toys and into more viable transportation alternatives.

The second wave of micromobility was marked by newer companies like Superpedestrian and Voi Technology. They learned from past industry mistakes and developed business strategies that include building onboard operating systems in-house. The goal? More control over rider behavior and better compliance with city regulations.

Most companies playing to win have begun to vertically integrate their tech stacks by developing or acquiring new technology. Lime, Bird, Superpedestrian, Spin and Voi all design their own vehicles and write their own fleet management software or other operational tools. Lime writes its own firmware, which sits directly on top of the vehicle hardware primitives and helps control things like motor controllers, batteries and connected lights and locks.

What’s fueling hydrogen tech?

Hydrogen — the magical gas that Jules Verne predicted in 1874 would one day be used as fuel — has long struggled to get the attention it deserves. Discovered 400 years ago, its trajectory has seen it mostly mired in obscurity, punctuated by a few explosive moments, but never really fulfilling its potential.

Now in 2021, the world may be ready for hydrogen.

This gas is capturing the attention of governments and private sector players, fueled by new tech, global green energy legislation, post-pandemic “green recovery” schemes and the growing consensus that action must be taken to combat climate change.

Joan Ogden, professor emeritus at UC Davis, started researching hydrogen in 1985 — at the time considered “pretty fringy, crazy stuff”. She’s seen industries and governments inquisitively poke at hydrogen over the years, then move on. This new, more intense focus feels different, she said.

The funding activity in France is one illustration of what is happening throughout Europe and beyond. “Back in 2018, the hydrogen strategy in France was €100 million — a joke,” Sabrine Skiker, the EU policy manager for land transport at Hydrogen Europe, said in an interview with TechCrunch. “I mean, a joke compared to what we have now. Now we have a strategy that foresees €7.2 billion.”

The European Clean Hydrogen Alliance forecasts public and private sectors will invest €430 billion in hydrogen in the continent by 2030 in a massive push to meet emissions targets. Globally, the hydrogen generation industry is expected to grow to $201 billion by 2025 from $130 billion in 2020 at a CAGR of 9.2%, according to research from Markets and Markets published this year. This growth is expected to lead to advancements across multiple sectors including transportation, petroleum refining, steel manufacturing and fertilizer production. There are 228 large-scale hydrogen projects in various stages of development today — mostly in Europe, Asia and Australia.

Hydrogen breakdown

When the word “hydrogen” is uttered today, the average non-insider’s mind likely gravitates toward transportation — cars, buses, maybe trains or 18-wheelers, all powered by the gas.

But hydrogen is and does a lot of things, and a better understanding of its other roles — and challenges within those roles — is necessary to its success in transportation.

Hydrogen is already being heavily used in petroleum refineries and by manufacturers of steel, chemicals, ammonia fertilizers and biofuels. It’s also blended into natural gas for delivery through pipelines.

Hydrogen is not an energy source, but an energy carrier — one with exceptional long-duration energy storage capabilities, which makes it a complement to weather-dependent energies like solar and wind. Storage is critical to the growth of renewable energy, and greater use of hydrogen in renewable energy storage can drive the cost of both down.

However, 95% of hydrogen produced is derived from fossil fuels — mostly through a process called steam methane reforming (SMR). Little of it is produced via electrolysis, which uses electricity to split hydrogen and oxygen. Even less is created from renewable energy. Thus, not all hydrogen is created equal. Grey hydrogen is made from fossil fuels with emissions, and blue hydrogen is made from non-renewable sources whose carbon emissions are captured and sequestered or transformed. Green hydrogen is made from renewable energy. 

Where the action is

The global fuel cell vehicle market is hit or miss. There are about 10,000 FCVs in the U.S., with most of them in California — and sales are stalling. Only 937 FCVs were sold in the entire country in 2020, less than half the number sold in 2019. California has 44 hydrogen refueling stations and about as many in the works, but a lack of refueling infrastructure outside of the state isn’t helping American adoption.

Giving EV batteries a second life for sustainability and profit

Electric cars and trucks seem to have everything going for them: They don’t produce tailpipe emissions, they’re quieter than their fossil fuel-powered counterparts and the underlying architecture allows for roomier and often sleeker designs. But the humble lithium-ion battery powering these cars and trucks leads a difficult life. Irregular charging and discharge rates, intense temperatures and many partial charge cycles cause these batteries to degrade in the first five to eight years of use, and eventually, they end up in a recycling facility.

Instead of sending batteries straight to recycling for raw material recovery — and leaving unrealized value on the table — startups and automakers are finding ways to reuse batteries as part of a small and growing market.

That’s because the average electric vehicle lithium-ion battery can retain up to 70% of their charging capacity after being removed. The business proposition for second-life batteries is therefore intuitive: before sending the battery to a recycler, automakers can potentially generate additional revenue by putting it to use in another application or selling it to a third-party.

Low consumer uptake and the relatively recent introduction of EVs to the market has kept the supply of used batteries low, but automakers are already pursuing a number of second-life projects.

To name only a few such projects that have popped up in recent years, Nissan is using old batteries to power small robots; French carmaker Groupe Renault, with partners, is launching stationary energy storage systems made with old EV batteries; and Audi Environmental Foundation, the daughter organization of Audi AG, worked with Indian startup Nunam to build solar nanogrids out of used e-tron battery modules.

Other OEMs, like Lucid Motors, BMW and Proterra, are incorporating reuse principles into their battery design. In fact, Lucid has built its batteries to work across its electric vehicle and energy storage products, including in second-life uses, Chief Engineer Eric Bach told TechCrunch. And BMW has used a ‘plug-and-play’ concept with the batteries in its i3 model so that they can be easily removed and inserted into second-life applications, BMW spokesperson Weiland Bruch said in an interview with TechCrunch. “We believe that battery second-life will become its own self-standing business field,” he added.

A new lease on battery life

Automakers are increasingly bullish on second-life uses, though the size of their role in this budding market is still unclear. Matthew Lumsden, CEO of UK-based Connected Energy, told TechCrunch that he has noticed a shift in the past two years where some OEMs have begun viewing batteries as an asset rather than a liability.

Automakers, suppliers and startups see growing market for in-vehicle AR/VR applications

Augmented and virtual reality have been used for years in gaming, design and shopping. Now, a new battle for market share is emerging — inside vehicles.

Safety-glass windshields offer a new opportunity for suppliers, manufacturers and startups that are starting to adapt this technology: AR overlays digital information or images on what a user sees in the real world, while VR creates a seemingly real experience that changes as they move through it.

Despite all of the pomp and promises about the technology’s potential, there isn’t a clear understanding of market demand for bringing AR and VR to cars, trucks and passenger vans.

The potential for monetizing AR/VR is hamstrung by a number of factors: The long, expensive timelines required to develop, tool and test an automotive-grade product has constrained development to a small subset of startups and several large suppliers.

Despite all of the pomp and promises about the technology’s potential, there isn’t a clear understanding of market demand for bringing AR and VR to cars, trucks and passenger vans. Estimates of the global market range from $14 billion by 2027 to as much as $673 billion by 2025. That wide range shows just how nascent the market currently is and how much opportunity is present.

“At the vehicle manufacturer level, companies are witnessing a complete shift of emphasis of what their product offering is, to the user. Because of that change of emphasis, there’s a whole new paradigm of what the car is,” said Andy Travers, the CEO of Ceres, a Scottish company that specializes in creating holographic glass for AR applications. “There is a huge interest in AR and transparent displays because a car is no longer really differentiated by its engine size, especially as we get into electric vehicles. They are going to be identical skateboards. The question then becomes, how do you differentiate an electric car? You push it toward the user experience.”

It’s no surprise that the implementation of automotive AR (and in limited situations, VR) has been and will continue to be slow. It will largely lag the wider AR and VR market for a number of reasons. Vehicle systems — especially those using computing power and technology needed for AR and VR — must be robust enough to handle tremendous temperature swings, rough jostling and impacts over anywhere from three to 10 years, even if Tesla says that “it is economically, if not technologically, infeasible to expect that such components can or should be designed to last the vehicle’s entire useful life.”

These systems have to be nearly indestructible in extreme conditions for a very long period of time. They must also be compact and power-efficient, especially as electric vehicles become more prevalent. You don’t want your AR or VR system draining your battery and leaving you stranded.

As an example of just how much the automotive technology landscape differs from the consumer realm, consider how long it took for touchscreens to show up in vehicle cockpits. While Buick offered a rudimentary touchscreen in its 1986 Riviera, it was not the easy-to-use interface we’re used to today thanks to the advent of the iPhone.

This is partially due to the three- to seven-year iteration cycles most vehicle makers are on and because the technology simply wasn’t familiar enough to the consumer market to make widespread adoption profitable. In their current form, AR and VR have seen a far more successful uptake rate in industrial usage and application, in part because the technology is still so pricey.

It would be a mistake to exclude a discussion about the development of autonomous driving in this AR and VR conversation, too. The technology is instrumental in the development of fully autonomous vehicles, and while there are no full-autonomous vehicles on the road today, automakers are pushing to make them more than just vaporware.

The players

Many well-established brands like Audi, Mercedes-Benz and Volkswagen already offer a suite of AR features in their top-end vehicles. Automotive suppliers like Continental, Denso, Visteon, ZF, Nvidia, Bosch, Panasonic and others are the biggest players in the AR and VR automotive space, supplying and making head-up displays (HUDs) and related components for a variety of established automakers.

Most of the AR features in these vehicles are focused on overlaying directional guides over camera images to help drivers navigate in unfamiliar territories or identify a particular building or landmark. Virtual reality, thus far, has been largely applied to the design, sales, demonstration and education of consumers about new technology and features in vehicles, although companies like Audi spinoff Holoride are working to offer passengers VR experiences that can help cut down on in-car motion sickness while simultaneously offering gaming, entertainment or business applications. Even ride-hailing companies are getting in on the AR and VR game, with Lyft and Uber exploring AR and VR options for riders.

From electric charging to supply chain management, InMotion Ventures preps Jaguar for a sustainable future

Since InMotion Ventures, the independent investment and incubation initiative set up by Jaguar Land Rover, launched in 2016 the firm has focused on backing companies across the mobility space broadly. Its 15 active investments run the gamut from autonomous vehicles, to car insurance tech, to ride-sharing, and travel planning, but increasingly the firm is focusing its efforts on vehicle electrification and sustainable supply chains.

As the mobility market moves to embrace electrification, InMotion wants to make sure its portfolio is in the mix.

That’s evident from its most recent investment in Circulor, a company that monitors supply chains from raw material inputs to finished outputs with an eye toward sustainable sourcing.

As an OEM nowadays it’s increasingly important to have increasing transparency and visibility into how all of those materials have been sourced,” said the firm’s managing director, Sebastian Peck. Circulor already has a strong footprint in the automotive industry, Peck said, and is working with a major oil company on tracing the share of recycled plastics that have come from that provider. “It has applications across any industry.”

Jaguar Land Rover is also using Circulor’s technology to track a material that’s being used in the interior of one of the company’s vehicles, Peck said. The stealthy project hasn’t been publicly revealed yet, but the company has worked with a university and supplier to trace the material from its point of origin to the finished product.

Sustainable supply chains aren’t the only priorities Peck laid out in a recent interview with TechCrunch.

As the mobility market moves to embrace electrification, InMotion wants to make sure its portfolio is in the mix and Peck said it would be looking to make investments in a number of different areas around electric vehicles and batteries.

“We have looked at a number of companies who are developing new battery chemistries. We haven’t made an investment yet,” Peck said. “We don’t have a deep enough insight into the IP portfolios of the big battery suppliers to really be able to reliably benchmark those new chemistries. We have not had enough conviction to make an investment or back a particular company. From a value chain it is two or three steps away from us. It’s a space we’re looking at.”

Can solid state batteries power up for the next generation of EVs?

Lithium-ion batteries power almost every new phone, laptop and electric vehicle. But unlike processors or solar panels, which have improved exponentially, lithium-ion batteries have inched along with only incremental gains.

For the last decade, developers of solid state battery systems have promised products that are vastly safer, lighter and more powerful. Those promises largely evaporated into the ether — leaving behind a vapor stream of disappointing products, failed startups and retreating release dates.

For the last decade, developers of solid state battery systems have promised products that are vastly safer, lighter and more powerful.

A new wave of companies and technologies are finally maturing and attracting the funding necessary to feed batteries’ biggest market: transportation. Electric vehicles account for about 60% of all lithium-ion batteries made today, and IDTechEx predicts that solid state batteries will represent a $6 billion industry by 2030.

Electric vehicles have never been cooler, faster or cleaner, yet they still account for only around one in 25 cars sold around the world (and fewer still in the United States). A global survey of 10,000 drivers in 2020 by Castrol delivered the same perennial complaints that EVs are too expensive, too slow to charge and have too short a range.

Castrol identified three tipping points that EVs would need to drive a decisive shift away from their internal combustion rivals: a range of at least 300 miles, charging in just half an hour and costing no more than $36,000.

Theoretically, solid state batteries (SSB) could deliver all three.

There are many different kinds of SSB but they all lack a liquid electrolyte for moving electrons (electricity) between the battery’s positive (cathode) and negative (anode) electrodes. The liquid electrolytes in lithium-ion batteries limit the materials the electrodes can be made from, and the shape and size of the battery. Because liquid electrolytes are usually flammable, lithium-ion batteries are also prone to runaway heating and even explosion. SSBs are much less flammable and can use metal electrodes or complex internal designs to store more energy and move it faster — giving higher power and faster charging.

The players

“If you run the calculations, you can get really amazing numbers and they’re very exciting,” Amy Prieto, founder and CTO of solid state Colorado-based startup Prieto Battery said in a recent interview. “It’s just that making it happen in practice is very difficult.”

Prieto, who founded her company in 2009 after a career as a chemistry professor, has seen SSB startups come and go. In 2015 alone, Dyson acquired Ann Arbor startup Sakti3 and Bosch bought Berkeley Lab spin-off SEEO in separate automotive development projects. Both efforts failed, and Dyson has since abandoned some of Sakti3’s patents.

Prieto Battery, whose strategic investors include Intel, Stout Street Capital and Stanley Ventures, venture arm of toolmaker Stanley Black & Decker, pioneered an SSB with a 3D internal architecture that should enable high power and good energy density. Prieto is now seeking funding to scale up production for automotive battery packs. The first customer for these is likely to be electric pickup maker Hercules, whose debut vehicle, called Alpha, is due in 2022. (Fisker also says that it is developing a 3D SSB for its debut Ocean SUV, which is expected to arrive next year.)

Another Colorado SSB company is Solid Power, which has had investments from auto OEMs including BMV, Hyundai, Samsung and Ford, following a $20 million Series A in 2018. Solid Power has no ambitions to make battery packs or even cells, according to CEO Doug Campbell, and is doing its best to use only standard lithium-ion tooling and processes.

Once the company has completed cell development in 2023 or 2024, it would hand over full-scale production to its commercialization partners.

“It simply lowers the barrier to entry if existing producers can adopt it with minimal pain,” Campbell said.

QuantumScape is perhaps the highest profile SSB maker on the scene today. Spun out from Stanford University a decade ago, the secretive QuantumScape attracted funding from Bill Gates and $300 million from Volkswagen. In November, QuantumScape went public via a special purpose acquisition company at a $3.3 billion valuation. It then soared in value over 10 times after CEO Jagdeep Singh claimed to have solved the short lifetime and slow charging problems that have plagued SSBs.