Eargo’s latest hearing aid improves bandwidth and noise cancelation

Bay-area based medical device startup Eargo just announced its fourth gen product at CES. The Neo HiFi builds on past learnings from the six-year-old company. The improvements are mostly around sound quality, including increased bandwidth and improved wind noise reduction and feedback cancelation. Eargo says all of the above should combine to offer, “a more natural listening experience with a more full-bodied sound.”

Other new features include to the line’s “Flexi Palm design” — those funny little spikes on the end designed to keep the hearing aid better positioned in the ear. The app has been updated for easier adjustment to different listening environments. That’s currently available for iOS, with an Android version due out at the end of the month.

The new device is available for purchase now, through Eargo’s site. It’s not cheap, at $2,650, but the company offers monthly financing for the product. Starting in march, the price will jump up to $2,950.

Eargo released its first product in 2017, and has received some significant funding along the way. Last March’s $52 million Series D brought the total funding amount up to $135.6 million.

CES 2020 coverage - TechCrunch

Eargo raises $52M for virtually invisible, rechargeable hearing aids

Eargo wants to become the ultimate consumer hearing brand.

The company’s small and virtually invisible direct-to-consumer hearing aids, which come in an AirPods-style chargeable case, are designed to help destigmatize hearing loss. One month after revealing its newest product — the Eargo Neo ($2,550), which can be customized remotely via the case’s Bluetooth connectivity — the startup has closed a $52 million Series D, bringing its total raised to date to $135 million.

The latest round of capital comes from new investor Future Fund (Australia’s sovereign wealth fund) and existing investors NEA, the Charles and Helen Schwab Foundation, Nan Fung Life Sciences and Maveron. 

Headquartered in San Jose, Eargo, which counts 20,000 users, will use the cash to continuing crafting and innovating new products targeting baby boomers. The newly-launched Eargo Neo is the business’s third line of high-tech hearing aids. The first, Eargo Plus ($1,450), was released in 2017 and the Eargo Max ($2,510) was launched the following year.

“We can see that the product is really making a difference for users,” Eargo chief executive officer Christian Gormsen told TechCrunch. “We have the opportunity to really create a leading brand in the consumer hearing health space.”

Roughly 48 million Americans, or 20 percent of the population, suffer from hearing loss but, aside from some Medicare Advantage programs, insurance companies provide no reimbursement for hearing aids. Despite high price tags — this is expensive tech — Eargo’s priority is still to make its hearing aids as accessible as possible and to send a message that there’s nothing wrong with admitting to hearing loss.

“Getting a hearing aid feels like admitting a defeat like there’s something wrong with you but that’s not true, hearing loss is natural and happens,” Gormsen said. “The number one challenge for the entire industry is awareness. There is so little knowledge about hearing loss out there; it’s such a stigmatized category and how do you change that? The current channel doesn’t do anything to address it, the only way you can address it is through education and communication.”

“I think we’ve come far, but we are looking at 48 million Americans and we are still barely scratching the surface.”