Wall St analyst Laura Martin on the fate of Netflix, breaking up Google, EU regulation, and a decade of more money for Hollywood

The rise of streaming video platforms like Netflix and Amazon Prime has upended traditional power balances in Hollywood and is reorganizing the way we consume films and TV series as consumers.

Following her talk at the recent Banff World Media Festival in Canada, I interviewed Laura Martin, the senior analyst covering entertainment and internet stocks at leading investment bank Needham & Company, to sort out how the pieces are moving in this chess game between content creators, streaming services, consumers, and government regulators.

We discuss why Netflix is still at risk of a downfall, the effect of EU content quotas, why Martin thinks regulators should break up Google, and why video streaming and game streaming are likely to merge into the same subscription products.

Here is the transcript of our discussion, edited for length and clarity:


Eric Peckham: There’s an optimistic case that the rise of online video streaming is a win for both consumers and content creators because it creates a vast landscape of content platforms. Onstage in Banff, you argued that the number of content platforms (and thus the number of content buyers) will in fact shrink. Why do you see it going that direction?

Laura Martin: There are 4,000 video apps on the Roku platform today (and similarly on Samsung and on Amazon Fire). What you’ll see is a consolidation in the industry as we get big players like the Walt Disney Company, AT&T, and Apple coming into the DTC business with big, deep pockets. Although we have more buyers of content today, it’s driving prices up.

It is likely that the big players are just battling out between themselves, putting smaller players out of business. Over a 10-year time frame, I expect just three or four winners, and that will bring more discipline back into the financial aspects of the business.

Peckham: What will separate the winners from the losers here?

Flutterwave and Alipay partner on payments between Africa and China

San Francisco and Lagos based fintech startup Flutterwave has partnered with Chinese e-commerce company Alibaba to offer digital payments between Alipay and African merchants.

Flutterwave is a Nigerian founded B2B payments service (primarily) for companies in Africa to pay other companies on the continent and abroad.

Alipay is Alibaba’s digital wallet and payments platform. In 2013, Alipay surpassed PayPal in payments volume and currently claims a global network of over 1 billion active users, per Alibaba’s latest earnings report.

A large portion of Alipay’s network is in China, which makes the Flutterwave integration significant to capturing payments activity around the estimated $200 billion in China-Africa trade.

“This means that all our merchants can accept or install Alipay as a payment type to accept payments from its billion users,” Flutterwave CEO Olugbenga Agboola — aka GB — told TechCrunch.

GB Flutterwave disrupt“There’s a lot of trade between Africa and China and this integration makes it easier for African merchants to accept Chinese customer payments.”

A Flutterwave company release added, “We’ve managed to connect African countries…to each other so it was about time we connected Africa to the world. We started with the U.S…but you can’t connect Africa to the world without China.”

An Alipay spokesperson confirmed the Flutterwave collaboration with TechCrunch. Flutterwave will earn revenue from the partnership by charging its standard 2.8 percent on international transactions. The company currently has over 60,000 merchants on its platform, according to Agboola.

The Flutterwave-Alipay alliance developed out of Agboola’s  acceptance in Alibaba’s Africa eFounders Fellowship.

“Because of that I was in China to do meetings with Jack Ma and the only ask I had from that trip is ‘I want to be the Africa payment infrastructure that plugs directly into Alipay,'” Agboola said.

The Alipay partnership follows those between Flutterwave and Visa earlier this year to launch a consumer payment product for Africa called GetBarter.

Founded in 2016, Flutterwave allows clients to tap its APIs and work with Flutterwave developers to customize payments applications. Existing customers include Uber,  Facebook,  Booking.com and e-commerce unicorn Jumia.com. Flutterwave has processed 100 million transactions worth $2.6 billion since inception, according to company data.

In a recent Extra Crunch feature, TechCrunch tracked Flutterwave as one of several Africa focused fintech companies that have established headquarters in San Francisco and operations in Africa to tap the best of both worlds in VC, developers, clients, and digital finance.

Flutterwave’s Alipay collaboration also tracks a trend of increased presence of Chinese companies in African tech.

China’s engagement with African startups has been light compared to the country’s deal-making on infrastructure and commodities. That looks to be shifting.

Alibaba founder Jack Ma has made several trips to the continent and this March announced the $1 million Africa Netrpreneur Prize for African startups and founders. Chinese company Transsion—a top-seller of smartphones in Africa under its Tecno brand—operates an assembly facility in Ethiopia and announced its IPO this year.

And this month Chinese owned Opera announced $55 million in venture spending to support its growing West African digital commercial network, that includes browser, payments and ride-hail services. 

 

 

 

Tencent brings cloud service to Japan in global push

The world’s largest video game publisher is looking outside its home country for growth. Tencent, the Chinese internet behemoth that operates WeChat and a few blockbuster games, announced on Friday that its cloud service has entered Japan as part of the firm’s international push in 2019.

Tencent Cloud was already serving clients in Japan prior to the announcement, TechCrunch has learned, but this is the first time it has officialized the entry, which might be a sign of Tencent’s ambition to speed up global expansion. The international push comes at a time when Tencent’s domestic business is under pressure following China’s new gaming regulation.

Indeed, Tencent’s cloud computing division is targeting up to five-fold growth in revenue this year and Japan will be a key market, said Da Zhiqian, vice president of Tencent Cloud.

Tencent’s cloud business is the second largest in China with an 11% market share, according to industry researcher IDC. That puts the Shenzhen-based company behind its arch-rival Alibaba, which accounts for 43% of the local cloud market. The cloud computing battle outside China is only more competitive with the presence of giants AWS, Microsoft Azure and Google Cloud, which lead with a respective share of 31.7%, 16.8% and 8.5% in 2018, according to research firm Canalys.

But Tencent could be an appealing hosting solution for smaller gaming companies who look to the giant for lessons. The company’s attempt to replicate the success of Honor of Kings outside China fell apart, but it quickly shifted gears by launching a Steam-like gaming platform WeGame X focusing on Chinese games developed for overseas markets. Meanwhile, its mobile version of PlayersUnknown Battleground is making headway globally as revenue surges.

Tencent can also tap into its vast portfolio network around the world. Huya and Douyu, two top game live streaming companies in China that are both backed by Tencent, have ramped up international expansion in recent times and they surely need some cloud computing help to ensure low video latency. It goes the same way with Tencent-backed short-video app Kuaishou, which is fighting TikTok inside and outside China.

Tencent’s cloud engine for games supports features that can smoothen communication between teammates, including the likes of multi-player voice chat, 3D voice positioning, voice messaging and speech to text recognition. The company is providing cloud infrastructure service in 25 countries and regions and has deployed over one million servers worldwide as of May. Besides games, Tencent said it will also roll out cloud solutions tailored to e-commerce, video streaming and mobile mobility clients in Japan. Its local partners include gaming company Pitaya and IT firm E-business.

Location-based virtual reality goes to the mall as The Void plans a rollout in 25 more locations

The Void, a developer of immersive virtual reality entertainment centers, is partnering with the multi-national, multi-hyphenate mall developer Unibail-Rodamco-Westfield to build twenty five new locations around the world.

Location-based virtual reality has become the default gateway into the consumer market for virtual reality headsets given that adoption of the consumer wearable device hasn’t been all that robust.

Utah-based The Void has some big intellectual property behind its immersive experiences including ‘Star Wars: Secrets of the Empire’ from Lucasfilm; Walt Disney Animation’s ‘Ralph Breaks theInternet’; and ‘Ghostbusters: Dimension’.

Through the partnership with Westfield in the U.S. the company intends to launch pop-ups at the Westfield World Trade Center in New York,  the Westfield San Francisco Centre, Westfield Santa Anita in the outskirts of Pasadena, and Westfield UTC in San Diego. The Void notes that all of those locations will become permanent going forward.

The companies also intend to take the show on the road with openings planned for Paris, London, Amsterdam, Chicago, Cophenhagen, Oberhausen, San Jose, Calif., Stockholm, and Vienna.

This partnership between the two companies reflects some harsh realities for both businesses. For virtual reality it’s the limited home adoption of headset entertainment and for shopping malls, it’s the rise of ecommerce and the conversion of these public spaces from shopping destinations to broader entertainment hubs.

It’s a fact that Unibail-Rodamco-Westfield chief executive Chrisophe Cuvillier acknowledged in a statement about the partnership. “Over the past years, our industry has evolved dramatically. In a connected world, shopping is not enough anymore,” Cuvillier said in a statement. “Today, our customers expect to be entertained and brought together to share memorable, engaging sensory experiences.”

Congressional testimony reveals some faults in Facebook’s digital currency plans

As Facebook continues to lay the foundation for getting some of the world’s largest payment processing and technology companies a seat at the global monetary policy table, the company faces significant obstacles to enacting its plans from both sides of the Congressional aisle.

In the second of what’s sure to be many (many many many) hearings in front of Congressional committees, David Marcus, the chief executive of Facebook’s new digital payments subsidiary, Calibra, faced hours of questions from Representatives on the House Financial Services Committee about the how and why of Facebook’s digital currency plans.

Facebook’s critics had questions about both sides of the company’s two-pronged approach to transforming the global financial services industry.

Marcus was able to avoid answering some of his toughest questioning by taking advantage of the grey area between Facebook’s role as the chief architect behind Libra (a financial instrument that uses blockchain technology to enable transactions using a digital currency managed by a consortium of private companies) and Calibra (the payments subsidiary that Facebook owns).

Marcus stated in his testimony, Facebook’s plans for Libra are entirely about getting the digital currency that the company is creating recognized by international financial bodies — skirting the oversight of U.S. banking and financial services regulators in favor of Switzerland’s “neutral” approach.

Representatives, rightly, have concerns about each step of the process, so it’s probably best to examine the currency that Facebook is hoping to create with its partners in the Libra Association and the Calibra subsidiary separately.

First, there are significant questions around the Libra Association that Facebook assembled itself, and the regulatory responsibility that Congress and various Federal agencies have to oversee the digital currency that it’s hoping to create.

The structural problems of the Libra Association and its currency

Concerns begin with the independence of the association Facebook selected to be its partners in the cryptocurrency. There are any number of ties between the corporations and investors that are on Libra’s existing governing body and Facebook. The fact that Facebook selected the initial charter members that paid $10 million for the privilege of being co-founders of the currency was not lost on Representatives like Alexandria Ocasio Cortez, the first term representative from New York.

“The membership is open, based on certain criteria,” Marcus said in his testimony responding to a question from Representative Ocasio Cortez about the membership of the Libra Association. “The first 27 members that have joined are companies that have shared that desire to build this network and solve problems.”

Representative Ocasio Cortez responded, “So, we are discussing a currently controlled by an undemocratically selection of largely massive corporations.”

The New York representative wasn’t alone in her criticism of the composition of the Libra Association, questioning whether Facebook would have undue influence over the organization.

Setting aside the independence of the Libra Association, Representatives also had some pertinent questions about the ways in which the currency is structured.

Libra’s currency is set up as a stablecoin whose value is set by the Association and is pegged to a basket of global currencies that provide a hedge against the the currency fluctuating in value as a result of speculative investment. Users pay in a certain amount of currency and receive an amount of Libra that they can spend at participating merchants or companies (a vast network considering that Mastercard, PayPal, and Visa are all participating in the Association).

Given the size of Facebook’s user base (which numbers in the billions), if every user put an average of $100 into the network, the Libra Association would vault into the ranks of the top 20 largest banks in America (assuming $100 billion in assets). That alone would warrant regulatory oversight by any number of Federal agencies, some representatives argued.

They also expressed concern about how the Libra Association and its membership could manipulate currencies and potentially displace the U.S. dollar as the global reserve currency.

“Sovereign currencies should remain sovereign and we do not want to challenge sovereign currencies,” said Marcus in response to a particularly sharp line of questioning. “We just want to augment their capabilities in the way they can be used.”

It’s an engineer’s answer to a question about the social function of currencies. Facebook can use the basket of currency structure to argue that Libra isn’t actually a currency, but instead rests atop of several currencies to provide more stability and access for its users — and make the system function more effectively. But should Libra’s adoption begin to accelerate, the organization behind it would be able to pick currency winners and losers and begin to leverage its holdings to potentially manipulate markets, some representatives feared.

Facebook could destabilize currencies and governments,” said California Rep. Maxine Waters. “Facebook’s entry is troubling because it has already harmed vast numbers of people.”

For some members of the Finance Committee, the structure of the asset-backed currency itself makes it resemble a financial instrument that also demands regulation from government agencies. At varying times they compared the proposed currency to an Exchange Traded Fund (because it relies on a basket of currencies to create value) or an alternative fiat currency itself.

“What exactly is this? Is it fish or fowl? And it seems to me that it’s more of a platypus and it evolves in its different parts,” said Rep. Bill Huizenga, of Michigan.

For Connecticut Rep. Jim Himes, the foreign currency risk that users could be exposed to presents an opportunity for the government to exercise oversight under investment laws passed in 1940. “They will have some degree of volatility,” said Marcus in his testimony.

“This looks to me exactly like an exchange traded fund. Backed by a series of short term instruments in foreign currency… it even has a creation and remittance mechanism,”  says Himes. If that’s true, then the Libra Association would be subject to regulations under the Securities and Exchange Commission.

Marcus says that the instrument behind Libra isn’t an exchange traded fund, because the users that will transact using the cryptocurrency through services like Facebook’s Calibra, aren’t going to be speculating on the currency’s rise in value. However, that logic seems to be slightly faulty given that all of the members of the Libra Association are expected to generate returns from the assets that are held in Libra and invested in the short term basket of currencies.

What’s the matter with Calibra?

If the Libra Association and its mechanism for establishing a stablecoin creates one knot for regulators to untie, then the actual transaction mechanism that Facebook is proposing in the form of the Calibra subsidiary is yet another.

Here again a host of issues raise their head for members of Congress… Some are associated with Facebook’s perennial privacy problems and the history of predatory behavior that reared its head yet again with the company’s $5 billion fine for continuing violations.

MROthers are related to the company’s policy of what conservative critics called “social engineering” which saw Facebook boot some controversial users from its platforms (potentially denying them access to the benefits of Libra). Still another batch of concerns rests on Facebook’s ability to properly implement the know your customer (KYC) regulations that are required of banks and other financial services institutions.

The concern about Facebook’s propensity for de-platforming was topmost in the mind of Wisconsin’s Republican Representative Duffy

“Can Milo Yiannopoulos or Louis Farrakhan use Libra?” Duffy asked. “I bring that up because both of those two individuals have been banned from Facebook.”

Marcus could only respond “I don’t know yet.”

Rep. Duffy compared the potential for Facebook to engage in the same kind of social engineering to grant access to its new payment network as the experiments that China is conducting with its social credit scoring.

“For this system, I think you’re going to see a lot of pushback from both sides,” said Duffy. “I’m also concerned about the data privacy and how we’re going to use that data… How we spend our money is really powerful information and you have access to that too.”

Calibra may face anticompetitive challenges too. Facebook has said that its payment processing app will be the only one that’s directly integrated with the company’s other social networking and communication tools, but that other potential wallets would be interoperable. The exclusive access to Facebook gives Calibra an automatic advantage over other potential payment tools and opens the company up to receive a whole host of transaction information that it would otherwise not be privy to.

And while Facebook is restricting wallet access on its platform to its own digital payments service, it’s giving free rein to developers to build other apps for Libra’s payment platform without vetting them at all.

It’s a situation that could lead to another Cambridge Analytica-style scandal for Facebook and is yet another hole in the company’s oversight.

The appropriate response 

The Libra project is hugely ambitious and its critics have several valid concerns about its execution. Some of the concerns about the risk that it poses are justified and it could, indeed, become a systemic player in the global financial system more quickly than its proponents are willing to accept. All of that doesn’t mean that it should necessarily be thrown out or dismissed because of the potential dangers it poses, some economists argued.

The hard work of governing demands appropriate oversight (which Facebook has been calling out for — although it’s arguably doing it in the jurisdictions that will have the lightest touch over its activities).

No less an expert than the acting International Monetary Fund chair, David Lipton, has said as much in recent discussions over the role that Libra should play (or could play) in the global monetary system.

“Risks include the potential emergence of new monopolies, with implications for how personal data is monetized; the impact on weaker currencies and the expansion of dollarization; the opportunities for illicit activities; threats to financial stability; and the challenges of corporates issuing and thus earning large sums of money — previously the realm of central banks,” Lipton said of Facebook’s proposed digital currency, according to Bloomberg. “So, regulators — and the IMF — will need to step up”

But stepping up does not mean regulating Facebook’s currency out of existence.

“We look back at the the history of technology and innovation, and a conclusion is you never know at the beginning how valuable a technology will be,” Lipton said. “It requires experimentation and adaptation over years and often decades.”

Netflix reports first net subscriber loss in the U.S., misses global subscriber growth predictions

Netflix’s continued subscription price hikes might finally have reached the end of some customers’ patience in the U.S., judging from an overall paid subscriber decline the company reported in its quarterly earnings for its fiscal second quarter 2019 results. The company’s overall growth for paid subscribers climbed by 2.7 million worldwide, but it actually added 2.83 million new subscribers around the world – while losing around 130,000 net in the U.S. to account for the difference.

Netflix’s price for consumers went up from $10.99 to $12.99 during its fiscal Q2 reporting period, which definitely could account for some of the fall-off. The company doesn’t seem to have anticipated such a strong reaction, however, since it had anticipated a net 5.0 million subscriber growth number as of last quarter, based at least in part on the 5.5 million it added in paying customers during Q2 2018.

The company specifically says that it missed its subscriber growth adds more significantly in regions where it introduced a price hike, vs. those where it did not – though its growth was lower than expected in all regions where it operates. You might think that some of its shedding of users in the U.S. has to do with competition, but the company points out that most of its material competitors are actually just announced, not available in market, so it thinks this isn’t really a significant cause.

Instead, Netflix points at its content library, as well as those pricing changes in markets where they do apply. The Q2 content slate caused fewer new sign-ups than the company expected, it said in its earnings release. That’s despite strong four-week performance numbers from When They See Us (25 million households), Our Planet (33 million), Murder Mystery (73 million), The Perfect Date (48 million) and Always Be My Maybe (32 million).

Still, the company thinks it will add a whole heap of new subscribers in Q3 this year, with an expectation of 7 million paid membership adds, which is significantly up from the 6.1 million it added last year. One big reason for this optimism might be that it’s going to launch a new, mobile-only and more affordable tier for India, which will launch during the quarter.

Netflix’s stock price is down more than 10 percent after hours as of this writing based on these results. The full Q2 Netflix earnings are available here.

Amazon sells over 175M items during Prime Day 2019, more than Black Friday & Cyber Monday combined

Amid worker protests and antitrust investigations, Amazon’s Prime Day sales event carried on as usual — and that means it again set new records for the online retailer. This time, Amazon says Prime Day 2019 was bigger than both Black Friday and Cyber Monday combined, as Prime members purchased more than 175 million items during the event.

While last year’s Prime Day 2018 became the biggest sales day in Amazon history, it’s getting harder to directly compare one Prime Day sale with another, because Amazon keeps stretching them out.

Prime Day 2019, for example, was a full 48-hour sale, up from 36 hours last year and 30 hours the year before.

What we are able to tell, however, is that people will continue to shop as long as there are bargains being offered. During Prime Day 2018’s 36-hour sale, Prime members bought 100 million items. During this year’s 48-hour sale, members purchased over 175 million items. (Neither calculation includes Whole Foods sales.)

Amazon has also succeeded in making Prime Day bigger than its Black Friday online sales, thanks to its deep discounts — often at cost or below — on its own hardware devices, like the popular Echo speakers or Fire TV.

This year’s two-day sale was larger than Black Friday and Cyber Monday 2018 sales put together, Amazon says.

The retailer also notes that Prime Day was the biggest sales event for Amazon devices. Again, the top-sellers worldwide continued to be the Echo Dot, Fire TV Stick with Alexa Voice Remote, and the Fire TV Stick 4K with Alexa Voice Remote. The Echo Dot and Fire TV Stick were top-selling devices yesterday, and it’s not surprising to see them again win this title as they have for several years in a row.

The Echo Dot, in particular, hit its lowest-ever price point of $22 and was bundled in with some other Alexa device deals, almost as a giveaway.

“We want to thank Prime members all around the world,” said Amazon CEO Jeff Bezos, in a statement. “Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers.”

In addition, Amazon claims a record number of U.S. Prime members shopped the site during Prime Day. But given the sale length and the growth in membership — there are now over 100 million worldwide members — this is not the most difficult milestone to achieve.

In the U.S., Prime member bought more than 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, 300,000 headphones, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies, and more than one million toys, says Amazon. They also bought over 200,000 LifeStraw Personal Water Filters and 150,000 Crest 3D White Professional Effects Whitestrips Kits, and saved “tens of millions” by shopping Amazon-owned Whole Foods.

Other top sellers in the U.S. included the Instant Pot DUO60 and 23andMe Health + Ancestry kits.

Amazon also sold millions of smart home devices, including iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301, and Amazon Smart Plug. It doubled the sales of the Ring and Blink devices, as well as Fire TV Edition TVs, versus last year, when comparing a two-day period. It sold 6x the number of eero devices compared with any other prior sale. And it sold more than ever Fire tablets, Kindle devices, and Alexa with screens (Echo Show and Echo Show 5.)

The largest and most important aspect to Prime Day is not ultimately the sales themselves, but the Prime memberships. This locks in consumers to Amazon’s e-commerce ecosystem for a year, and gives Amazon a chance to win their loyalty when it comes time to resubscribe.

This year, Prime Day’s effect on new subscriptions also improved, with Amazon signing up more new Prime members on July 15 than on any other day ever, and July 16 nearly hit that milestone as well.

In total, Amazon says Prime members worldwide saved over a billion dollars on purchases, and millions of items shipped in one day or faster.

 

Retail role play

Retailers and brands have both seen a tremendous shift in traditional retail dynamics, with merchants and marketplaces increasingly ceding control of the online and in-store shopping experience to the brands themselves. Democratizing access to data through new verticalized tools, however, represents a unique opportunity for retailers to leverage this trend by further transforming the retail dynamic and changing their role in the process.

Marketplaces and third-party sellers have always represented a kind of data “blind spot” for brands. Both provided little visibility on customers and even less control over customer experience or satisfaction.

Verticalized tools that provide new levels of data access are changing all that. For example, b8ta is offering a Retail-as-a-Service model and software platform to brands and retailers to better manage and analyze their in-store experience. Companies like Chatter Research are capturing real-time customer feedback that can be integrated side-by-side with POS data to further improve store performance. Solutions like these enable both parties to collaborate and give brands a unified omnichannel strategy. It also provides retailers with a unique opportunity to rethink their purpose and elevate their value proposition within the retail ecosystem, while also expanding margins and driving potential new revenue streams.

Brands already own the entire customer experience through their O&O stores and e-commerce sites. Amazon has also started providing access to more robust customer and sales information through their API. This has encouraged brands to build internal expertise while increasing their desire to have greater insight into — and control over — the sales process. The impetus now is on third-party retailers and marketplaces to provide similar (or better) opportunities and insight to match what O&O and e-commerce sites now provide.

The democratization of data access is a rare bit of good news.

Retailers are already shifting their focus to product discovery, search and transaction. They are more focused on ensuring a positive, in-store user experience — from processing a transaction (the global retail automation industry is expected to reach $21 billion by 2024) to finding and purchasing the product and accelerating conversions. These shifts, coupled with increased data visibility and analysis, fundamentally alter the value proposition for the retailer.

Platforms — like the above-mentioned b8ta and Chatter Research — allow retailers to capture data and provide it to brands so that they can ultimately be smarter about marketing and promoting through tracking customer visits, interactions and transactions. Soon, smart retailers will leverage this data access to an even greater degree, as brands increasingly rely on third-party retailers/marketplaces to grow their sales and market share. Retailers will sell it directly to brands using data marketplaces or use it to negotiate more favorable terms with product supply.

There are derivative benefits for retailers, as well. As more verticalized tools are deployed and adopted by both brands and retailers, they will continue to marry transactional data with user behavioral data while mapping consumer identification to brand marketing activity. Once the data is properly analyzed it will increase not only revenue per square foot but product margins in physical stores, as well, by helping retailers identify and recover lost sales. It also will lead to incremental investment by brands in shopper marketing, transforming advertising into selling.

The data holistically makes retailers stronger.

As merchants and third-party sellers struggle to reverse years of decline, the democratization of data access is a rare bit of good news. It changes the economics for all stakeholders involved, alters the roles of brands and merchants and creates new, much-needed monetization opportunities for retailers. Unlocking the value of data and empowering brands with it allows retailers to focus on where they can make the highest impact. While roles will change, data connectivity will ultimately strengthen partnerships and improve outcomes for all.

Revel Partners has published a white paper on retail, the brand-direct economy and the impact of data on retail efficacy and consumer satisfaction. To view it in its entirety click here.

Large retailers saw 64% increase in sales on Monday, thanks to Amazon Prime Day

It’s no longer a winner-take-all scenario for Amazon Prime Day — in fact, that hasn’t been true for years. As soon as other large retailers realized they could piggyback on Amazon’s annual sales event to boost their own revenues from counter-sales, they’ve been doing just that. According to new data from Adobe Analytics out this morning, large retailers have already seen a big jump — a 64% increase — in their U.S. e-commerce spending thanks to Prime Day on Monday, July 15, when compared with an average Monday.

That’s up quite a bit from the 54% increase seen by these large retailers (those with over a billion in annual revenue) last year, the report notes.

Smaller retailers did well yesterday, too. Niche retailers with less than $5 million in annual revenue saw a 30% increase in their online sales on Monday, due to more people shopping online for deals.

Adobe earlier predicted Amazon Prime Day 2019 would push U.S. e-commerce sales to over $2 billion, when it all wraps. That will make it the third time outside the holiday shopping season that sales will hit that milestone, following Labor Day 2018 and Memorial Day 2019.

The increase in sales on non-Amazon sites so far can be attributed to the increased visitor traffic, which accounted for 66% of the revenue lift. Another 27% was caused by an increase in conversions, and 7% to bigger basket sizes.

Yesterday’s best non-Amazon deals were on electronics, Adobe also noted — particularly smart devices including smartwatches (12% off), smart TV (10% off), and smart home items (9% off).

Adobe’s data comes from its analytics business and is based on an analysis of one trillion visits to over 4,500 retail sites and 55 million SKUs. The company measures transactions for 80 of the top 100 U.S. e-commerce retailers.

Amazon, meanwhile, is reporting a successful Prime Day on Monday, without detailing revenues. It says that customers already saved “hundreds of millions of dollars” in the U.S., including on top sellers like the Fire TV Stick with Alexa Voice Remote and Echo Dot, with millions sold.

Report: Amazon Prime Day 2019 will push U.S. e-commerce sales to over $2 billion

A report from Adobe’s analytics arm predicts Amazon’s Prime Day 2019 sales event, which began today, to have another sizable impact on the U.S. e-commerce market. The company expects a revenue lift for top retailers — those with over $1 billion in online sales — to reach 79% this year, up from the 60% lift they sale during Prime Day 2018. And it says that Prime Day will become the third time outside the holiday season that U.S. e-commerce spending will top $2 billion, as it previously did on Labor Day 2018 and Memorial Day 2019.

“We attribute this growth in sales to the fact that the big e-commerce competitors have become better at reaping the benefits of this artificial holiday,” said Taylor Schreiner, principal analyst at Adobe Digital Insights (ADI). “After all, they’ve now had almost five years of practice in converting Prime Day traffic.”

The $2 billion figure includes Amazon, Adobe says, but is limited to U.S. e-commerce sales.

However, Prime Day itself now runs across a number of international markets, including for the first time, the United Arab Emirates, alongside the U.K., Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, and Australia.

Top Amazon rivals like Walmart, Target, eBay, Best Buy and others, are running their own sales today, as are many e-commerce retailers. In fact, an earlier report from RetailMeNot predicted that, this year, 250 retailers will compete with Amazon on Prime Day. That’s up from 194 last year and up from just 7 on the first Prime Day in 2015.

eBay, in particular, went a little dirty with its counter sale, calling it a “Crash Sale” — a reference to how Amazon.com tanked on Prime Day 2018.

But that branding has paid off — according to the latest from website monitoring firm Catchpoint, Amazon has not had stability issues as of yet. The firm has been tracking Amazon’s desktop and mobile websites since 3 AM ET today, and as of 10 AM ET reports no problems. It even found that the average website load times are just as fast as last week when there was no sale.

That either speaks to big improvements to site stability to address last year’s issues, or perhaps a decline in consumer interest in Prime Day 2019 — perhaps because one of Prime Day 2018’s top-sellers, the Echo Dot, had a huge price cut before Prime Day began to $24.99. (Now it’s $22 for Prime Day.) We won’t know until the reports roll in later in the day, and after the sales event wraps.