True Fit leverages generative AI to help online shoppers find clothes that fit

True Fit, the AI-powered size-and-fit personalization tool, has offered its size recommendation solution to thousands of retailers for nearly 20 years. Now, the company is venturing into the generative AI space with “Fit Hub,” a new tool that aims to improve the way online shoppers find clothing that fits their body type. Sizing issues continue […]

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Poshmark’s ‘Promoted Closet’ tool lets sellers boost all their listings at once

Poshmark, the social commerce site that lets people buy and sell new and used items to each other, launched a paid marketing tool on Thursday, giving sellers the ability to promote their entire shop at once. Poshmark’s new feature, called “Promoted Closet,” uses machine learning to automatically promote individual product listings from a seller’s entire […]

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Maad raises $3.2M seed amid B2B e-commerce sector turbulence in Africa

Maad, a B2B e-commerce startup based in Senegal, has secured $3.2 million debt-equity funding to bolster its growth in the western Africa country and to explore fresh opportunities in the wider Francophone region. The seed round was led by Ventures Platform, with participation from Seedstars International Ventures, Reflect Ventures, Oui Capital, Launch Africa, Voltron Capital […]

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Diddo’s new funding will bring its shoppable TV API to streaming platforms

Diddo is an API for streaming services and other platforms to integrate shoppable video, enabling consumers to buy their favorite characters’ clothing and accessories directly on their screens. The company announced Wednesday that it raised $2.8 million in seed funding. Diddo was founded in late 2022 by Rishi Nair, Ryan Sullivan, and Pamela Chen. Funnily […]

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TikTok Shop expands its secondhand luxury fashion offering to the UK

TikTok Shop, TikTok’s social commerce marketplace, is launching a secondhand luxury category in the U.K., putting it in closer competition with The RealReal, Vestiaire Collective, Depop, Poshmark, and Mercari, among others. The offering has already existed in TikTok Shop U.S. for over six months. The new category allows customers in the U.K. to purchase pre-owned […]

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Amazon brings its ‘Amazon Live’ shoppable livestreams to Prime Video and Freevee

Amazon is trying to keep live shopping relevant with the launch of an “Amazon Live” FAST (free ad-supported TV) channel on Prime Video and Freevee. Previously only available as a feature on desktop, mobile, and Fire TV, the new live channel will give customers in the U.S. more ways to engage with interactive, shoppable content. […]

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Meet Kidsy, a kids’ clothing startup that sells what parents need at a discount

All parents know that raising kids is expensive. Especially in those early years when they quickly outgrow clothes or toys, leaving parents on a never-ending cycle of buying new stuff when the old stuff is hardly worn or used. Enter Kidsy, a new Chicago-based e-commerce startup that aims to give consumers greater access to discounted […]

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