WorkBoard triples again in 2019, raises $30M from a16z to celebrate

WorkBoard, a SaaS startup that provides goal setting and management software to other companies, announced today that it has closed a $30 million Series C. The new capital comes less than a year after the startup raised a $23 million Series B. WorkBoard has raised $66.6 million to date, according to Crunchbase.

Andreessen Horowitz’s David Ulevitch led the round, which saw participation from Microsoft’s M12, GGV and Workday Ventures, each of which had put money into the company in preceding rounds. 

Why did WorkBoard announce a Series C just 10 months after its Series B? That’s what we wanted to find out. As it turns out, the answer is growth. 

3x, twice

The company is growing quickly, making it an attractive investment for the venture class. However, it’s useless to explain its growth in numerical terms if we don’t understand why it is growing as quickly as it is. 

WorkBoard provides software and services to other companies relating to how they plan and track their progress against their plans. More simply, WorkBoard helps other companies set and leverage OKRs, an acronym that stands for “objectives and key results.”

If you’d like a longer-winded explanation of how the concept works, our notes on the company’s Series B are the jam. Briefly, OKRs are a planning framework that help companies set their course intelligently, and execute across smaller tasks that add up to the direction they want to go. You complete “key results” over a given period of time, which roll up into your “objectives.”

It’s a pretty okay way to set up a company’s planning system. OKRs are popular in Silicon Valley, where Google popularized the method. It was not clear, at least to your humble servant, how far the idea had spread when WorkBoard raised its Series B last year. What if the startup raised a bunch of money after selling into fertile ground (startups aware of OKRs), but struggled when it went after other, non-tech companies?

Whoops. After boosting its annual recurring revenue 3.5x in 2018, WorkBoard tripled its ARR again in 2019, according to CEO Deidre Paknad. Thinking out loud, WorkBoard raised its Series A in December of 2017. It probably had $1 million to $3 million ARR at the time, a wide but regular-ish range of ARR for a startup raising its first institutional (priced) round. Given its 3.5x and 3x results in 2018 and 2019, starting right after that Series A investment, the company’s ARR is now likely over $20 million and probably closer to $25 million. 

So if it can double this year, the startup may begin to approach IPO scale in 2021, provided that its growth can keep up.

On that point, I asked Paknad about her market, especially in regards to how much work she and her employees had to do in terms of market education; did they have to bring the gospel of OKRs to companies, sell them on the idea, and then sell its software? Or had the need to teach about OKRs themselves gone down?

She indicated that instead of needing to pull the market towards her firm, the trendlines are better than neutral. According to the CEO, it was harder to sell OKR software “five years ago” because “the need to educate” a half decade ago “was intense.” Companies were stuck on their love of PowerPoint and similar, dated tooling. However, that need for “education has declined rapidly” Paknad said. 

She says that in her company’s experience there is “ever broader recognition that if you want to drive smart growth — not growth at any cost but smart growth,” companies will need to have “everybody in the organization aligned, and you need to be able to see what they [are] aligned on.” 

OKRs are a natural and well-explored way to attempt to do so.

That market movement has helped the company have very efficient operations, in terms of the usual raft of SaaS metrics that we understand. Paknad told TechCrunch a few things that stuck out:

  • WorkBoard has a “hyper-efficient” enterprise sales cycle, closing new customers in “under 60 days” that are “several hundred thousand dollars in average deal size.”
  • That its “average deal size has more than doubled since the beginning” of 2019.
  • For every $1 that WorkBoard spends on sales and marketing costs, the company generates “about $2 in new ARR.” (That’s way better than the $0.86 in average ARR generated by $1 in new sales and marketing spend for SaaS companies more broadly.)
  • And, it didn’t need to raise this round, with Paknad telling TechCrunch that she hasn’t “spent the 23 [million dollars] from March yet,” but that it decided to add capital because that “opportunity really is unfolding in the way we would like,” and that her firm has an “opportunity to have really definitive enterprise leadership.”

The investor perspective

TechCrunch got Ulevitch, WorkBoard’s newest lead investor, on the phone. Ulevitch called Paknad “a force of nature” who “really connects to customers.” That was all well and good, but more fun were his notes on how the round came together.

Paknad told Ulevitch after WorkBoard’s March 2019 Series B that her company would triple in the year. When it did, Ulevitch said she didn’t want to wait any longer to put money into the firm. And the investment came together quickly, with the Andreessen Horowitz investor noting a roughly one-month timeframe for the deal’s lifecycle.

This round isn’t hard to figure out. Fast-growing, efficient SaaS companies make investors dream of the next Slack. Let’s see if WorkBoard can double or triple in 2020. If so, we’ll be chatting with Paknad about exits and IPOs, not middle-sized, middle-stage rounds.

Epsagon scores $16M Series A to monitor modern development environments

Epsagon, an Israeli startup that wants to help monitor modern development environments like serverless and containers, announced a $16 million Series A today.

U.S. Venture Partners (USVP), a new investor led the round. Previous investors Lightspeed Venture Partners and StageOne Ventures also participated. Today’s investment brings the total raised to $20 million, according to the company.

CEO and co-founder Nitzan Shapira says that the company has been expanding its product offerings in the last year to cover not just its serverless roots, but also giving deeper insights into a number of forms of modern development.

“So we spoke around May when we launched our platform for microservices in the cloud products, and that includes containers, serverless and really any kind of workload to build microservices apps. Since then we have had a few several significant announcements,” Shapira told TechCrunch.

For starters, the company announced support or tracing and metrics for Kubernetes workloads including native Kubernetes along with managed Kubernetes services like AWS EKS and Google GKE. “A few months ago, we announced our Kubernetes integration. So, if you’re running any Kubernetes workload, you can integrate with Epsagon in one click, and from there you get all the metrics out of the box, then you can set up a tracing in a matter of minutes. So that opens up a very big number of use cases for us,” he said.

The company also announced support for AWS AppSync, a no-code programming tool on the Amazon cloud platform. “We are the only provider today to introduce tracing for AppSync and that’s [an area] where people really struggle with the monitoring and troubleshooting of it,” he said.

The company hopes to use the money from today’s investment to expand the product offering further with support for Microsoft Azure and Google Cloud Platform in the coming year. He also wants to expand the automation of some tasks that have to be manually configured today.

“Our intention is to make the product as automated as possible, so the user will get an amazing experience in a matter of minutes including advanced monitoring, identifying different problems and troubleshooting,” he said

Shapira says the company has around 25 employees today, and plans to double headcount in the next year.

Allen Institute for AI’s Incubator expands with $10M fund from high-profile VCs

The Allen Institute for AI (AI2) started its incubator up two years ago, helping launch companies like Xnor.ai, Blue Canoe, and WellSaidLabs. Their success has attracted funding from not just local Seattle VC outfit Madrona, but Sequoia, Kleiner Perkins, and Two Sigma as well, resulting in a new $10M fund that should help keep the lights on.

The AI2 Incubator, led by Jacob Colker since its inception in 2017, has focused on launching a handful of companies every year that in some way leverage a serious AI advantage. Blue Canoe, for instance, does natural language processing with a focus on accent modification; Xnor.ai is working on ultra-low-power implementations of machine learning algorithms, and was just acquired yesterday by Apple for a reported $200M.

“We think the next generation of so called AI-first companies are going to have to graduate into building long term, successful businesses that start with an AI edge,” said the program’s new managing director, Bryan Hale. “And the people who can help do this are the ones who have helped build iconic companies.”

Hence the involvement of household names (in the startup community anyhow) Sequoia and Kleiner Perkins, and Two Sigma from New York. Seattle-based Madrona also recently invested in AI2 company Lexion. It’s a pretty solid crowd to be running with, and as Colker pointed out, “they don’t often come together.”

“But also, they looked up into the northwest and said, what’s going on up there?” added Hale. Indeed, Seattle has over the last few years blossomed into a haven for AI research, with many major tech companies establishing or expanding satellite offices here at least partly concerned with the topic: Apple, Google, Nvidia, and Facebook among others, and of course local standbys Amazon, Microsoft, and Adobe.

Practically speaking the new fund will let the incubator continue on its current path, but with a bit more runway and potentially bigger investments in the startups it works with.

“We just have a lot more resources now to help our companies succeed,” said Colker. “Previously we were able to write up to about a $250,000 check, but now we can write up to maybe $800,000 per company. That means they have a lot more time to build out their team, aggregate training data, test their models, all these points that are important for a team to raise a bigger, better VC funding round.”

AI2 prides itself on its large staff of PhDs and open research strategy, publishing pretty much everything publicly in order to spur the field onwards. Access to these big brains, many of which have bred successful startups of their own, is no less a draw than the possibility of more general business mentorship and funding.

Colker said the incubator will continue to produce 3-5 startups per year, each one taking “about 12-18 months, from whiteboard to venture funding.” AI, he pointed out, often needs more time than a consumer app or even enterprise play, since it’s as much research as it is development. But so far the model seems to work quite well.

“There are very few places in the world where an entrepreneur can come to take advantage of the brain power of a hundred PhDs and support staff. We’ve got a new research center with 70 desks, we’ve got plenty of space for those teams to grow,” he said. “We’re incredibly well positioned to support the next wave of AI companies.”

Cyral announces $11M Series A to help protect data in cloud

Cyral, an early stage startup that helps protect data stored in cloud repositories, announced an $11 million Series A today. The company also revealed a previous undisclosed $4.1 million angel investment, making the total $15.1 million.

The Series A was led by Redpoint Ventures. A.Capital Ventures, Costanoa VC, Firebolt, SV Angel and Trifecta Capital also participated in on the round.

Cyral co-founder and CEO Manav Mital says the company’s product acts as a security layer on top of cloud data repositories — whether databases, data lakes, data warehouse or other data repository — helping identify issues like faulty configurations or anomalous activity.

Mital says that unlike most security data products of this ilk, Cyral doesn’t use an agent or watch points to try to detect signals that indicate something is happening to the data. Instead, he says that Cyral is a security layer attached directly to the data.

“The core innovation of Cyral is to put a layer of visibility attached right to the data endpoint, right to the interface where application services and users talk to the data endpoint, and in real time see the communication,” Mital explained.

As an example, he says that Cyral could detect that someone has suddenly started scanning rows of credit card data, or that someone was trying to connect to a database on an unencrypted connection. In each of these cases, Cyral would detect the problem, and depending on the configuration, send an alert to the customer’s security team to deal with the problem, or automatically shut down access to the database before informing the security team.

It’s still early days for Cyral with 15 employees and a handful of early access customers. Mital says for this round he’s working on building a product to market that’s well designed and easy to use.

He says that people get the problem he’s trying to solve. “We could walk into any company and they are all worried about this problem. So for us getting people interested has not been an issue. We just want to make sure we build an amazing product,” he said.

Mojo Vision’s AR contact lenses are very cool, but many questions remain

Companies keep trying to make glassholes happen. Understandably. After the smartphone and the wrist, the face is the next local battlefield for computational space, if decades of science fiction movies have taught us anything. But we’ve seen the Google Glass, the Snapchat Spectacles, The Magic Leap, the whatever that thing that Samsung just semi-announced was.

Contact lenses have been mentioned in that same conversation for some time, as well, but technical limitations have placed the bar much higher than a heads-up display standard pair of spectacles. California-based Mojo Vision has been working on the breakthrough for a number of years now, and has a lofty sum to show for it, with $108 million in funding, including a $58 million Series B closed back in March.

The technology is compelling, certainly. I met with the team in a hotel suite at CES last week and got a walkthrough of some of the things they’ve been working on. While executives say they’ve been dogfooding the technology for some time now, the demos were still pretty far removed from an eventual in-eye augmented reality contact lens.

Rather, two separate demos essentially involved holding a lens or device close to my eye in order to get a feel for what an eventual product would look like. The reason was two-fold. First, most of the work is still being done off-device at the moment, while Mojo works to perfect a system that can exist within the confines of a contact while only needing to be charged once in a 25-hour cycle. Second, the issue of trying on a pair of contacts during a brief CES meeting.

I will say that I was impressed by the heads-up display capabilities. In the most basic demo, monochrome text resembling a digital clock is overlaid on images. Here, miles per hour are shown over videos of people running. The illusion has some depth to it, with the numbers appearing as though they’re a foot or so out.

In another demo, I donned an HTC Vive. Here I’m shown live video of the room around me (XR, if you will), with notifications. The system tracks eye movements, so you can focus on a tab to expand it for more information. It’s a far more graphical interface than the other example, with full calendars, weather forecasts and the like. You can easily envision how the addition of a broader color palette could give rise to some fairly complex AR imagery.

Mojo is using CES to announce its intentions to start life as a medical device. In fact, the FDA awarded the startup a Breakthrough Device Designation, meaning the technology will get special review priority from the government body. That’s coupled with a partnership with Bay Area-based Vista Center for the Blind and Visually Impaired.

That ought to give a good idea of Mojo’s go to market plans. Before selling itself as an AR-for-everyone device, the company is smartly going after visual impairments. It should occupy similar space as many of the “hearable” companies that have applied for medical device status to offer hearing-enhancing Bluetooth earbuds. Working with the FDA should go a ways toward helping fast-track the technology into optometrist offices.

The idea is to have them prescribed in a similar fashion as contact lenses, while added features like night vision will both aid people with visual impairments and potentially make those with better vision essentially bionic. You’ll go to a doctor, get prescribed, the contact lenses will be mailed to you and should last about the length of a normal pair. Obviously they’ll be pricier, of course, and questions about how much insurance companies will shell out still remain.

In their final state, the devices should last a full day, recharging in a cleaning case in a manner not dissimilar from AirPods (though those, sadly, don’t also clean the product). The lenses will have a small radio on-board to communicate with a device that hangs around the neck and relays information to and from a smartphone. I asked whether the plan was to eventually phase out the neck device, to which the company answered that, no, the plan was to phase out the smartphone. Fair play.

I also asked whether the company was working with a neurologist in addition to its existing medical staff. After 10 years of smartphone ubiquity, it seems we’re only starting to get clear data on how those devices impact things like sleep and mental well-being. I have to imagine that’s only going to be exacerbated by the feeling of having those notifications more or less beaming directly into your brain.

Did I mention that you can still see the display when your eyes are closed. Talk about a (pardon my French) mind fuck. There will surely be ways to silence or disable these things, but as someone who regularly falls asleep with his smartphone in-hand, I admit that I’m pretty weak when it comes to the issue of digital dependence. This feels like injecting that stuff directly into my veins, and I’m here for it, until I’m not.

We still have time. Mojo’s still working on the final product. And then it will need medical approval. Hopefully that’s enough time to more concretely answer some of these burning questions, but given how things like screen time have played out, I have some doubts on that front.

Stay tuned on all of the above. We’ll be following this one closely.

CES 2020 coverage - TechCrunch

Bolt raises €50M in venture debt from the EU to expand its ride-hailing business

Bolt, the billion-dollar startup out of Estonia that’s building a ride-hailing, scooter and food delivery business across Europe and Africa, has picked up a tranche of funding in its bid to take on Uber and the rest in the world of on-demand transportation.

The company has picked up €50 million (about $56 million) from the European Investment Bank to continue developing its technology and safety features, as well as to expand newer areas of its business such as food delivery and personal transport like e-scooters.

With this latest money, Bolt has raised over €250 million in funding since opening for business in 2013 and as of its last equity round in July 2019 (when it raised $67 million), it was valued at over $1 billion, which Bolt has confirmed to me remains the valuation here.

Bolt further said that its service now has over 30 million users in 150 cities and 35 countries and is profitable in two-thirds of its markets.

“Bolt is a good example of European excellence in tech and innovation. As you say, to stand still is to go backwards, and Bolt is never standing still,” said The EIB’s Vice President Alexander Stubb in a statement. “The Bank is very happy to support the company in improving its services, as well as allowing it to branch out into new service fields. In other words, we’re fully on board!”

The EIB is the non-profit, long-term lending arm of the European Union, and this financing in the form of a quasi-equity facility.

Also known as venture debt, the financing is structured as a loan, where repayment terms are based on a percentage of future revenue streams, and ownership is not diluted. The funding is backed in turn by the European Fund for Strategic Investments, as part of a bigger strategy to boost investment in promising companies, and specifically riskier startups, in the tech industry. It expects to make and spur some €458.8 billion in investments across 1 million startups and SMEs as part of this plan.

Opting for “quasi-equity” loan instead of a straight equity or debt investment is attractive to Bolt for a couple of reasons. One is fact that the funding comes without ownership dilution is one attractive factor of the funding. Two is the endorsement and support of the EU itself, in a market category where tech disruptors have been known to run afoul of regulators and lawmakers, in part because of the ubiquity and nature of the transportation/mobility industry.

“Mobility is one of the areas where Europe will really benefit from a local champion who shares the values of European consumers and regulators,” said Martin Villig, the co-founder and CEO of Bolt, in a statement. “Therefore, we are thrilled to have the European Investment Bank join the ranks of Bolt’s backers as this enables us to move faster towards serving many more people in Europe.”

(Butting heads with authorities is something that Bolt is no stranger to: it tried to enter the lucrative London taxi market through a backdoor to bypass the waiting time to get a license. It really didn’t work, and the company had to wait another 21 months to come to London doing it by the book. In its first six months of operation in London, the company has picked up 1.5 million customers.)

While private VCs account for the majority of startup funding, backing from government groups is an interesting and strategic route for tech companies that are making waves in large industries that sit adjacent to technology. Before it was acquired by PayPal, IZettle also picked up a round from funding from the EIB specifically to invest in its AI R&D. Navya, the self-driving bus and shuttle startup, has also raised money from the EIB in the past, as has MariaDB.

One of the big issues with on-demand transportation companies has been their safety record, a huge area of focus given the potential scale and ubiquity of a transportation or mobility service. Indeed, this is at the center of Uber’s latest scuffle in Europe, where London’s transport regulator has rejected a license renewal for the company over concerns about Uber’s safety record. (Uber is appealing and while it does, it’s business as usual. )

So it’s no surprise that with this funding, Bolt says that it will be specifically using the money to develop technology to “improve the safety, reliability and sustainability of its services while maintaining the high efficiency of the company’s operations.”

Bolt is one of a group of companies that have been hatched out of Estonia, which has worked to position itself as a leader in Europe’s tech industry as part of its own economic regeneration in the decades after existing as part of the Soviet Union (it formally left in 1990). The EIB has invested around €830 million in Estonian projects in the last five years.

“Estonia is as the forefront of digital transformation in Europe,” said Paolo Gentiloni, European Commissioner for the Economy, in a statement. “I am proud that Europe, through the Investment Plan, supports Estonian platform Bolt’s research and development strategy to create innovative and safe services that will enhance urban mobility.”

Getsafe, the German insurtech, brings its contents insurance app to UK

Getsafe, the German insurtech that offers home contents insurance via an app, has launched in the U.K., despite an increasingly competitive market for insurance in the country, and the thorny regulatory issue of Brexit.

This has seen Getsafe incorporate an independent British subsidiary based in London, in order to shield it ahead of future political decisions about the future trading relationship between the U.K. and the European Union.

To launch its flagship home contents insurance in the U.K., the startup has also partnered with with Hiscox. It currently partners with Munich Re and AXA for other markets.

Founded in May 2015 by Christian Wiens and Marius Blaesing in Heidelberg, Getsafe initially launched as a digital insurance broker before pivoting to a direct to consumer insurance offering of its own (its brokerage business was sold to Verivox).

Pitching itself as a digital insurer aimed at millennials — and one of the fastest growing digital insurance apps in Germany — Getsafe’s flagship product offers flexible home contents insurance, along with other “modules,” such as personal possessions cover (which insures possessions out of home) and accidental damage cover. The idea is that you build and only pay for the exact cover you need.

Earlier this week, I took the Getsafe on-boarding process for a spin and signed up for basic home contents insurance. The process was just about as painless as it could be and within just a few minutes I had cover for less than £5 per month, which felt very competitive.

Of course, the startup isn’t without digital competitors here in the U.K. — Brolly Contents is one, for example — and the proof of any insurance product is when you need to make a claim. To do this, Getsafe has developed a claims chatbot called Carla, who is available 24 hours a day to answer questions and report claims. Let’s hope I never have to chat to Carla.

Getsafe CEO and founder Christian Wiens says the U.K. is an attractive market (despite Brexit) because consumers are used to buying financial products digitally. He cites the U.K. being by far the largest market in Europe for e-commerce, noting that mobile payments are also standard here and “neo-banks” such as Monzo, Revolut, Starling and N26 are well-established. In contrast, he argues that insurance is yet to catch up. “With our smartphone app, Getsafe will aim to close this gap in the market,” says Wiens.

In June 2019, Getsafe raised $17 million (€15m) in a Series A funding. The round was led by Earlybird, with participation from CommerzVentures (and other existing investors).

Apple buys edge-based AI startup Xnor.ai for a reported $200M

Xnor.ai, spun off in 2017 from the nonprofit Allen Institute for AI (AI2), has been acquired by Apple for about $200 million. A source close to the company corroborated a report this morning from GeekWire to that effect.

Apple confirmed the reports with its standard statement for this sort of quiet acquisition: “Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans.” (I’ve asked for clarification just in case.)

Xnor.ai began as a process for making machine learning algorithms highly efficient — so efficient that they could run on even the lowest tier of hardware out there, things like embedded electronics in security cameras that use only a modicum of power. Yet using Xnor’s algorithms they could accomplish tasks like object recognition, which in other circumstances might require a powerful processor or connection to the cloud.

CEO Ali Farhadi and his founding team put the company together at AI2 and spun it out just before the organization formally launched its incubator program. It raised $2.7M in early 2017 and $12M in 2018, both rounds led by Seattle’s Madrona Venture Group, and has steadily grown its local operations and areas of business.

The $200M acquisition price is only approximate, the source indicated, but even if the final number were less by half that would be a big return for Madrona and other investors.

The company will likely move to Apple’s Seattle offices; GeekWire, visiting the Xnor.ai offices (in inclement weather, no less), reported that a move was clearly underway. AI2 confirmed that Farhadi is no longer working there, but he will retain his faculty position at the University of Washington.

An acquisition by Apple makes perfect sense when one thinks of how that company has been directing its efforts towards edge computing. With a chip dedicated to executing machine learning workflows in a variety of situations, Apple clearly intends for its devices to operate independent of the cloud for such tasks as facial recognition, natural language processing, and augmented reality. It’s as much for performance as privacy purposes.

Its camera software especially makes extensive use of machine learning algorithms for both capturing and processing images, a compute-heavy task that could potentially be made much lighter with the inclusion of Xnor’s economizing techniques. The future of photography is code, after all — so the more of it you can execute, and the less time and power it takes to do so, the better.

 

It could also indicate new forays in the smart home, toward which with HomePod Apple has made some tentative steps. But Xnor’s technology is highly adaptable and as such rather difficult to predict as far as what it enables for such a vast company as Apple.

Save over $200 with discounted student tickets to Robotics + AI 2020

If you’re a current student and you love robots — and the AI that drives them — you do not want to miss out on TC Sessions: Robotics + AI 2020. Our day-long deep dive into these two life-altering technologies takes place on March 3 at UC Berkeley and features the best and brightest minds, makers and influencers.

We’ve set aside a limited number of deeply discounted tickets for students because, let’s face it, the future of robotics and AI can’t happen without cultivating the next generation. Tickets cost $50, which means you save more than $200. Reserve your student ticket now.

Not a student? No problem, we have a savings deal for you, too. If you register now, you’ll save $150 when you book an early-bird ticket by February 14.

More than 1,000 robotics and AI enthusiasts, experts and visionaries attended last year’s event, and we expect even more this year. Talk about a targeted audience and the perfect place for students to network for an internship, employment or even a future co-founder.

What can you expect this year? For starters, we have an outstanding lineup of speaker and demos — more than 20 presentations — on tap. Let’s take a quick look at just some of the offerings you don’t want to miss:

  • Saving Humanity from AI: Stuart Russell, UC Berkeley professor and AI authority, argues in his acclaimed new book, “Human Compatible,” that AI will doom humanity unless technologists fundamentally reform how they build AI algorithms.
  • Opening the Black Box with Explainable AI: Machine learning and AI models can be found in nearly every aspect of society today, but their inner workings are often as much a mystery to their creators as to those who use them. UC Berkeley’s Trevor Darrell, Krishna Gade of Fiddler Labs and Karen Myers from SRI International will discuss what we’re doing about it and what still needs to be done.
  • Engineering for the Red Planet: Maxar Technologies has been involved with U.S. space efforts for decades and is about to send its fifth robotic arm to Mars aboard NASA’s Mars 2020 rover. Lucy Condakchian, general manager of robotics at Maxar, will speak to the difficulty and exhilaration of designing robotics for use in the harsh environments of space and other planets.

That’s just a sample — take a gander at the event agenda to help you plan your time accordingly. We’ll add even more speakers in the coming weeks, so keep checking back.

TC Sessions: Robotics + AI 2020 takes place on March 3 at UC Berkeley. It’s a full day focused on exploring the future of robotics and a great opportunity for students to connect with leading technologists, founders, researchers and investors. Join us in Berkeley. Buy your student ticket today and get ready to build the future.

Is your company interested in sponsoring or exhibiting at TC Sessions: Robotics + AI 2020? Contact our sponsorship sales team by filling out this form.

Brooke Hammerling on how early stage startups should think about PR

It’s easy to remember the big names in tech. But we often forget about the operators who help them along the way. When it comes to the person behind the person, few are as notable and experienced as Brooke Hammerling.

I sat down with the Brew PR founder (and new pop culture newsletter author), who sold her firm to Freuds in 2016 for $15 million, to discuss how startups should think about media presence, when they should go about hiring a comms lead or an agency, and how to go about that process.

Hammerling founded Brew PR 15 years ago during a pivotal time in the communications industry. Tech was starting to gain traction, and the incumbent communications agencies were still pretty much doing things the same way: cold calls and emails.