Facebook feed change that predicts what’s informative could reprioritize news

Facebook News Feed Still News outlets may get back some of their mojo stolen by a June Facebook feed algorithm change that preferred friends over publishers. Today Facebook will start predicting stories that are informative and highlighting them to people if they’re “related to their interests, if they engage people in broader discussions, and if they contain news”. Facebook surveyed tons of people… Read More

Facebook’s 360 video Guide and Heatmap can steer or track where you look

facebook-360-video Facebook has to train people how to make great video if it wants it “at the heart” of its services like Mark Zuckerberg promised, so today it launched a slew of new video analytics. Creators can now see the audience demographics of their video viewers, what moments were most engaging in their live broadcasts, and how shares and cross-posts boosted their view counts.   But… Read More

The White House’s new Messenger bot lets citizens send notes to President Obama

messenger-bot-white-house Sending a letter to the White House is getting a digital upgrade today. In addition to accepting hand-written missives by postal mail and emails, the public can now send a note to President Obama via Facebook. On the the White House’s Facebook page, you can use Messenger to “speak” to the administration by way of the newly launched White House Messenger bot. To use the… Read More

Instagram castrated Snapchat like Facebook neutered Twitter

Facebook Instagram Twitter Snapchat This is the strategy behind Instagram Stories. Snapchat invented a brilliant format for sharing day-to-day life: photo and video slideshows jazzed up with commentary that disappear after 24 hours so you’ll share an unpolished window into what you see. It quickly eclipsed the popularity of Snapchat’s 10-second exploding private messages, and made the app grow to 150 million daily… Read More

Instagram is testing a “Save Draft” feature

If your Instagrams are works of art that take more than a few moments to finesse, you’ll appreciate a new feature that may soon be coming to Instagram: “Save Draft.” The option is something many Instagram users have wanted for quite a while, but has not yet rolled out to the entire Instagram user base. If you have it, however, you’ll see the option to save your work… Read More

Facebook will bypass web adblockers, but offer ad targeting opt-outs

Facebook ad preferences Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its allowing them to opt-out of ad targeting categories and Custom Audience customer lists uploaded by advertisers. Today all desktop users will see an announcement atop the News Feed explaining that while… Read More

Learn News Feed strategy from Facebook VP Adam Mosseri at Disrupt SF

Adam Mosseri Blue Come to TechCrunch’s Disrupt SF conference to hear how your company can win at and adapt to the Facebook News Feed. We’ll have Facebook’s VP of Product Management for News Feed Adam Mosseri about what gets seen and what doesn’t, and how to take capitalize on its frequent algorithm changes. Mosseri has been working on News Feed since 2008 and now he runs it. When… Read More

Berlin-based Spectrm delivers the news via Facebook Messenger

Spectrm - Implementation The media industry is changing rapidly, and publications are forced to adapt accordingly. That’s where Spectrm, a new Berlin-based startup, comes into play. Spectrm bets big on bots, delivering news content via messaging platforms like Facebook Messenger, Slack, and Telegram on behalf of publishers. Since launch in the summer of 2015, Spectrm has been able to give unique insights to… Read More

NBCUniversal is bringing mini TV shows to Snapchat

The Voice hosts NBC 2016 NBCUniversal is expanding its relationship with social networking platform Snapchat, according to an announcement out this morning detailing a new content and advertising partnership between the two companies. The deal will see the media and entertainment brand developing mobile, short-form versions of several of its popular shows, including NBC’s “The Voice” and E! Read More

Neon Fever Dream is a gripping thriller set at Burning Man

Credit: Jim Urquhart, Reuters Below is an excerpt from Neon Fever Dream by Eliot Peper. Neon Fever Dream is about a dark secret hidden in the swirling dust and exultant revelry of Burning Man. It’s a fast-paced thriller with a diverse cast that weaves together everything from the ripple effects of the Sri Lankan civil war to the impacts of new technology on international organized crime. I chose this excerpt because… Read More