India’s Jugnoo adopts a unique take on ride-hailing to help fill Singapore’s Uber void

Another contender is throwing its hat into the ring to replace Uber in Southeast Asia after India’s Jugnoo, a startup that specializes in offering autorickshaws on-demand in India, revealed it plans to enter Singapore.

Uber announced its exit from Southeast Asia last month in a deal that sees Grab buy its regional business, and since then a number of companies have stepped into the void. Those include $4 billion-valued heavyweight Go-Jek, which has held talks with top taxi operator ComfortDelGro, and newer names like Ryde and U.S.-based Arcade City, but Jugnoo is perhaps even less expected.

Away from the main stage fight between Ola and Uber in India, Jugnoo has quietly buckled down and built a business that founder and CEO Samar Singla told TechCrunch is profitable with around 10 percent of the country’s e-hailing volumes. Key to that, he said, has been a focus on more rural areas of the country and its B2B logistics service. Uber briefly ran a competing service in 2015, while Ola is pushing its rickshaw offerings towards electric vehicles.

Jugnoo plans to take a unique approach in Singapore, where it will launch a car-on-demand service that uses a “reverse-bidding” model. That’s a play on bidding systems — which incentivize passengers to offer a tip to land a driver for their requested journey — that instead lets drivers jostle to ‘win’ a passenger’s journey. So a user makes a request to go from A to B, and then picks the driver with the price — or perhaps car, or driver rating — that they prefer.

“Drivers will bid so we hope it will be beneficial to consumers,” Singla said in an interview, admitting that the system may need to be fine-tuned further down the line. “Singapore customers are open, educated and understanding of startup models.”

Jugnoo founder and CEO Samar Singla

The company was lured to Singapore as part of a government initiative to contact potential ride-hailing services post Uber-Grab . Jugnoo claims to have signed up over 100 drivers in the past two days, and it is aiming to grow that number to at least 500 before the service launches.

“If we say we will go and compete with Uber, Grab, Didi and others on their home turf and with their money, that would be quite stupid,” the Jugnoo CEO explained. “We think this could be a decent niche. Our goal is around 10 percent market share [and] to be a sustainable company.”

The opportunistic move will be Jugnoo’s first expansion outside of India. Singla is optimistic that it can figure out alternative ways to compete in other parts of the world, which could potentially include markets outside of Southeast Asia, in the future.

Jugnoo has taken $16 million from investors to date, according to Crunchbase. Its most recent raise was a $10 million Series B round that closed in 2016.

That’s small pennies for Grab, which raised a round of more than $2 billion led by SoftBank and Didi last year at a valuation of $6 billion. To date, the Singapore-based firm has pulled in over $4 billion in capital from investors.

Razer doubles down on Southeast Asia and payments with acquisition of MOL

Gaming hardware maker Razer, which went public in a big IPO in Hong Kong last year, is doubling down on payments after it announced a deal to acquire MOL, a company that offers online and offline payments in Southeast Asia.

Razer made an initial $20 million investment in MOL last June to supercharge its zGold virtual credit program for gamers by allowing them to buy using MOL’s online service or its offline, over-the-counter network of retailers that include 7-Eleven. Now Razer aims to gobble up MOL in full by acquiring the remaining 65 percent, which will allow it to grow its alternative revenue streams by pushing fully into payment services by merging MOL’s virtual payment platform with zGold.

It’s worth noting that the deal is an intention to buy MOL. It’ll be subject to review from shareholders, but Razer said it has already secured support from major shareholders. The transaction gives MOL, which delisted from the Nasdaq in 2016 following a bumpy two-year spell, the same $100 million valuation it held for the initial Razer investment.

The acquisition will boost Razer’s recently announced online games store which rivals services like Steam, but first and foremost it is focused on growing the firm’s share of online sales in Southeast Asia’s growing e-commerce and payment space. To that end, Razer recently launched a store on Lazada, the Alibaba-owned e-commerce service in Southeast Asia, something that Apple did earlier this year.

“We are already the number one gaming brand in the U.S., Europe and China, but Southeast Asia is still nascent and a very small part of our business,”Razer CEO and co-founder Min-Liang Tan told TechCrunch in an interview “We see this [deal with MOL] as stuff we can do immediately.”

Tan said that, in particular, he said working with MOL saw revenue grow “dramatically” while MOL itself surpassed $1.1 billion in GMV across its payment network last year.

“This is the perfect opportunity for us to not just be a minority shareholder, but to combine the business and continue scaling from here,” he added, reiterating that he believes the deal gives Razer the world’s largest virtual credit system for gamers based on user registrations. “That’s a huge opportunity for us.”

Away from its core business, the push will also help Razer in Singapore where it has applied to develop a unified e-payment system that would be used across the country, which is the Razer CEO home nation.

Tan said he has kept an ongoing dialogue with regulators, adding that he believes this deal “makes it clear that we don’t just have the scale, we also have the right technology.”

Beyond the Singapore opportunity, where Razer is a new entrant and thus considered an outsider for the license, Tan said the focus is on enabling cash-less payments right across Southeast Asia.

The blockchain has been widely touted as a building block that can help develop financial inclusion platforms in emerging markets, but for now Razer isn’t talking about whether it will hop on that wagon.

“We are excited about blockchain and the technology it brings, but we don’t have anything to comment on at this juncture,” Tan said.

The Razer chief was more vocal on the company’s wider goal, which he said is to develop “an entire ecosystem for our games partners.” The goal is to offset Razer’s impressive hardware sales business by constructed services that span game payments, game distribution and analytics on gamers and their behavior.

That optimism isn’t shared right now by investors in Hong Kong, however, which lured Razer as part of a push to attract more tech listings. Despite a surge when it when public in November, the stock traded at an all-time low of HK$2.44 today, down from its initial list price of HK$3.88.

Tan said he is focused on growing the business and its services regardless, but he did admit that there’s a need for “the Hong Kong investment public to be more educated on tech companies.”

This robot can build your Ikea furniture

There are two kinds of people in the world: those who hate building Ikea furniture and madmen. Now, thanks to Ikeabot, the madmen can be replaced.

Ikeabot is a project built at Control Robotics Intelligence (CRI) group at NTU in Singapore. The team began by teaching robots to insert pins and manipulate Ikea parts and then, slowly, began to figure out how to pit the robots against the furniture. The results, if you’ve ever fought with someone trying to put together a Billy, are heartening.

From Spectrum:

The assembly process from CRI is not quite that autonomous; “although all the steps were automatically planned and controlled, their sequence was hard-coded through a considerable engineering effort.” The researchers mention that they can “envision such a sequence being automatically determined from the assembly manual, through natural-language interaction with a human supervisor or, ultimately, from an image of the chair,” although we feel like they should have a chat with Ross Knepper, whose IkeaBot seemed to do just fine without any of that stuff.

In other words the robots are semi-autonomous but never get frustrated and can use basic heuristics to figure out next steps. The robots can now essentially assemble chairs in about 20 minutes, a feat that I doubt many of us can emulate. You can watch the finished dance here, in all its robotic glory.

The best part? Even robots get frustrated and fling parts around:

I, for one, welcome our Ikea chair manufacturing robotic overlords.

This robot can build your Ikea furniture

There are two kinds of people in the world: those who hate building Ikea furniture and madmen. Now, thanks to Ikeabot, the madmen can be replaced.

Ikeabot is a project built at Control Robotics Intelligence (CRI) group at NTU in Singapore. The team began by teaching robots to insert pins and manipulate Ikea parts and then, slowly, began to figure out how to pit the robots against the furniture. The results, if you’ve ever fought with someone trying to put together a Billy, are heartening.

From Spectrum:

The assembly process from CRI is not quite that autonomous; “although all the steps were automatically planned and controlled, their sequence was hard-coded through a considerable engineering effort.” The researchers mention that they can “envision such a sequence being automatically determined from the assembly manual, through natural-language interaction with a human supervisor or, ultimately, from an image of the chair,” although we feel like they should have a chat with Ross Knepper, whose IkeaBot seemed to do just fine without any of that stuff.

In other words the robots are semi-autonomous but never get frustrated and can use basic heuristics to figure out next steps. The robots can now essentially assemble chairs in about 20 minutes, a feat that I doubt many of us can emulate. You can watch the finished dance here, in all its robotic glory.

The best part? Even robots get frustrated and fling parts around:

I, for one, welcome our Ikea chair manufacturing robotic overlords.

Funding Societies, a Southeast Asian lending platform, gets $25M Series B led by Softbank Ventures Korea

Funding Societies co-founders Reynold Wijaya and Kelvin Teo.

Funding Societies, a peer-to-peer lending platform in Southeast Asia, said today that it has raised a $25 million Series B led by Softbank Ventures Korea, the Japanese tech conglomerate’s early-stage venture capital unit. The round included returning investors Sequoia India, which led the Singapore-based startup’s Series A two years ago, Golden Gate Ventures and Alpha JWC Ventures, as well as new backers Qualgro and LINE Ventures.

Funding Societies also said it has raised credit lines from banks and financial institutions to lend to small- to medium-sized businesses. Founded in 2015 by Kelvin Teo and Reynold Wijaya, the startup’s name represents its “vision of financial inclusion in Southeast Asia.”

Its Series B was oversubscribed, says Funding Societies, which operates in Singapore, Indonesia, where it is called Modalku, and Malaysia.

When it announced its $7.5 million Series A in August 2016, Funding Societies had disbursed $8.7 million Singaporean dollars, a number that has since grown to $145 million SGD, chief executive officer Teo tells TechCrunch. Since its launch, the startup has increased its lender base to more than 60,000 and now claims a default rate of less than 1.5%, down from about 2% to 3% two years ago, thanks to improvements in its underwriting model.

In a press statement, Softbank Ventures Korea partner and managing director Sean Lee said the firm “has been actively investing across Southeast Asia. SME digital lending across Southeast Asia is where we saw huge growth potential. Among many players, we were most impressed with Funding Societies for what it has achieved in a short period of time and its potential to continue to become the number one player.”

Though Teo says Funding Societies is “always exploring other markets, there is still tons of work we need to do in our current three markets.” Despite its considerable growth over the past three years, the startup’s mantra is “slow and steady,” a phrase Teo repeated often during our interview.

“One of the key things we highlight is that it’s more important for us to grow slowly and steadily instead of fast and recklessly, because it’s a trust-based industry,” says Teo.

“We need to give out loans and be able to collect them back, so we focus on learning the market, understanding the market and solving key pain points instead of giving out a bunch of loans to chalk up high numbers and attract VCs.”

For example, though the platform may offer personal loans in the future, Teo said it currently only lends to SMEs because “we believe that we are strategically better suited to serving small businesses and, in terms of our company’s values, we think that serving SMEs is an expansionary effort. Consumer financing, in our personal view, is more consumptive finance. It doesn’t help grow economies.”

Many of the SMEs the company serves are very small. Some of its Indonesian borrowers, for example, make annual revenue of about $5,000 USD per year.

“Many of these borrowers are seeking their first business loan and do not have other sources of financing. A lot of financial institutions take a collateral underwriting approach and a lot of budding businesses would not be able to secure financing that way,” says Teo.

“But we also see some of them come to us as a form of top-up. They already have a bank loan, but it is insufficient for them, so they come to us because they are limited by the size of their collateral. Also, we are able to process financing faster than traditional institutions.”

Funding Societies was created to give SMEs, many of which had previously relied mostly on friends and family loans, access to more means of financing. The company points to a recent study by Ernst & Young, UOB and Dun & Bradstreet that says 65.2% of SMEs in Southeast Asia do not have easy access to traditional business financing, even though most are open to other options, including peer-to-peer lending platforms.

The company says it was the first online peer-to-peer lending platform in Malaysia and that based on third-party data, it is now the leading SME lending platform there, as well as one of Singapore’s three largest peer-to-peer lending platforms. It also holds sizable market share in Indonesia.

Though its platform uses algorithms for initial application screening, a significant portion of work, depending on loan size, is still done by Funding Societies’ employees, who have grown in number from 70 in 2016 to 165 now (Teo says the company is currently hiring in earnest and willing to pay relocation costs for promising talent). Almost all applicants talk directly to someone from the company. Micro-loans, which range in size from $500 USD to $40,000 USD, usually take about two business hours to approve and disburse, while applicants for larger loans may have to wait a few days to about a week.

“We’ve debated and discussed internally a lot if we leave too much money on the table, because our default rate is lower than certain banks in the markets we are serving, but given that we are still at a relatively nascent stage in the lending market and have no control over financial crises, it is more important to stay prudent than to grow recklessly,” says Teo.

This methodical approach is also important when entering new markets. Though many outside observers take the umbrella term “Southeast Asia” a little too literally, ignoring cultural differences between each country, Teo says it is still a fragmented market, so financial service companies need to localize carefully. When Funding Societies enters a new market, it can probably port about 50% of its tech and business model from its previous market, but the other half has to be built from ground up to account for economic and cultural differences, he adds.

“SME financing is a very localized business. With sufficient capital you can win the market and it’s really driven by subsidies and strong marketing,” Teo says. “But for SMEs, you really, really need to understand the local market.”

Singapore orders Grab to delay closing Uber app for an additional 3 weeks

Grab’s plan to shutter Uber’s app quickly following its merger deal in Southeast Asia has hit another snag in Singapore where the ride-hailing firm has been forced to delay closing its rival’s service until May 7.

This is the second time that Grab has pushed back the removal of Uber’s app in Singapore, which was initially scheduled for closure on April 8 but was given an additional week as part of an investigation from the Competition and Consumer Commission of Singapore (CCCS) which is assessing the merger deal. This new May 7 date is also down to the CCCS probe, with the commission issuing an ‘Interim Measures Directions’ (IMD) to Grab in order to “ensure that the market remains open and contestable.”

Those directives — which Grab said it has had a hand in formulating — include measures that prevent Grab from taking Uber’s operational data on customers and their trip history, prevent lock-in and exclusivity options for drivers that join Grab or move over from Uber’s Lion City Rental entity, and end any exclusive deals Grab has with Singapore taxi firms.

The CCCS has also ruled that Grab and the Uber service must maintain prices for passengers and drivers, and remind both that their migration to the Grab platform is optional.

The ruling impacts the Singapore market only, which is where Grab is registered. The Uber app has already been closed in six other markets where it operated in Southeast Asia, while the UberEats service will fold into GrabEats by the end of May. Elsewhere, Uber’s ride-hailing service is scheduled to be closed on April 16 in the Philippines where, like Singapore, the regulator had handed down a week-long extension while it looked into the merger deal.

In both extensions, Grab is the one footing the bill for the continued operation of Uber since the U.S. firm has already exited these markets, in terms of funding and staffing, Uber’s head of operations for Asia Pacific has said.

The CCCS previously said that it has “reasonable grounds” to suspect that the Grab-Uber deal may fall foul of section 54 of Singapore’s Competition Act. The Philippine Competition Commission is still looking into the and there’s no word on whether it will follow the CCCS’ lead and force Grab to keep the Uber app open for a longer period.

The Singapore ruling is a blow for Grab which set out an aggressive two-week timeframe for closing Uber in Southeast Asia, despite not contacting regulators in advance of the deal which sees it pick up a dominant slice of app-based taxi books across eight countries in Southeast Asia. The key question for regulators, however, appears to be whether app-based hailing is a market unto itself, or whether it is part of the wider taxi market.

If regulators chose the former option, then Uber-Grab almost certainly creates a monopoly, but since consumers can also hail apps in more traditional ways — e.g. on the street — or via taxi companies’ dedicated apps — as is the case in Singapore — then the deal hasn’t created a dominant player. It’s certainly a tricky one to assess.

Meanwhile, here is Grab’s statement on the Uber app extension and the IMD:

We appreciate that CCCS accepted our alternative interim measures. On CCCS’ request, we have agreed to extend the Uber app to 7 May to allow for a smoother transition time for riders and drivers. We trust that the CCCS’ review takes into account a dynamic industry that is constantly evolving, highly competitive, and being disrupted by technology and new services. The interim measures should not have the unintended effect of hampering competition and restricting businesses that have already been investing in the country over the years.

Grab notes the CCCS’ objective of giving drivers choice, and is fully supportive of extending our platform to all taxi drivers, including ComfortDelGro drivers who are still constrained from picking up JustGrab jobs. Grab entered Singapore five years ago with minimal resources and the goal of enabling all taxi drivers to earn a better living using our platform. We recognise CCCS’ commitment to preserving competition; all companies – no matter big or small, digital or traditional – are capable of innovation in a free market.

We’re proud to headquarter in Singapore, where the country’s free market economy and policies enable businesses to compete and innovate vigorously to solve customer needs. We trust the government will continue to be pro-business in providing a path for startups to flourish and become sustainable businesses. We will work within the set constraints and continue to focus on building better products to compete, ensuring fairness for passengers and drivers, and cultivating the local tech talent pool through our regional R&D centre in Singapore.

Singapore issues first fines to Airbnb hosts for violating rental laws

Singapore has fined two Airbnb hosts who broke the country’s rules on apartment rentals.

In a first for the country, two men were fined SG$60,000 (US$45,800) each for unauthorized lettings at four apartments using the U.S.-based rental platform, Reuters reports. Singapore’s law prevents public housing rentals that are under six months — or three months in the case of private housing — without the explicit permission of the Urban Redevelopment Authority (URA).

The fines come as the URA is working to figure out how to work with short-term leasing platforms like Airbnb. The organization is currently developing a proposed regulatory framework and there are plans for a public consultation component that would allow homeowners and the likes of Airbnb, rival HomeAway and others to provide input.

“The issue of short-term accommodation in private homes is complex and multi-faceted, and has wide-ranging implications. It will take some time to work through the consultation process and to amend legislation, if necessary, for the new rules to take effect,” the URA said in a letter published by Singapore’s Straits Times.

“We welcome the statements of several home-sharing platform operators that they would like to work with the Government on this matter, and look forward to their input during the consultation process,” it added.

“We look forward to obtaining greater clarity for our community following the upcoming public consultation,” Mich Goh, Airbnb’s head of public policy for Southeast Asia, told Reuters in a statement.

Space is at a premium in Singapore, which is ranked by World Bank as one of the world’s most densely populated countries. Not only that, but the country is often named as the most expensive place in the world for expats. No wonder, then, that short-term leasing options are popular despite existing in a legal grey area.

Singapore says Uber-Grab deal may violate competition laws

Uber’s exit from Southeast Asia is under scrutiny from regulators in Singapore who believe that Grab’s purchase of the U.S. firm’s business in the region may violates competition laws.

Singapore-based Grab, Uber’s chief rival in the region, announced the acquisition of Uber’s Southeast Asian business on Monday. In return, Uber is taking 27.5 percent of the Grab business, which is valued at over $6 billion, in a move that appears to be a win for both parties.

Grab plans to shutter the Uber app in less than two weeks and migrate passengers and drivers to its services. It will also integrate Uber Eats into its nascent food delivery service.

The coming together has already concerned consumers, who believe that prices may rise without two companies competeting head-to-head, and now the Competition Commission of Singapore (CCS) has announced that it is looking into the deal.

The organization said it has “reasonable grounds” to suspect that the deal may fall foul of section 54 of Singapore’s Competition Act.

It added:

CCS is generally of the view that competition concerns are unlikely to arise in a merger situation unless:

The merged entity has/will have a market share of 40 percent or more; or
The merged entity has/will have a market share of between 20 percent to 40 percent and the post-merger combined market share of the three largest firms is 70 percent or more.

That might make the deal a little tricky to explain for Grab, which claims over 90 million downloads and more than five million drivers and agents for its transportation and fintech services.

In a first for Singapore, the CCS said it has proposed an Interim Measures Directions (IMD) that requires Grab to “maintain [its] pre-transaction independent pricing, pricing policies and product options.” The commission also directed Grab to not take confidential information from Uber nor lock Uber drivers into driving for Grab.

The commision defines the space not as ride-hailing — where Grab would appear to hold a significantly dominant position by acquiring Uber’s business — but instead as “chauffeured personal point-to-point transport passenger and booking services.”

In that respect, taxi companies in Singapore — which allow booking by SMS and phone call, and also offer ride-hailing apps in some cases — may be considered competition which might water down Grab’s marketshare. Likewise, Grab’s case may be helped by Singapore carpooling service Ryde’s plan to add private car services in an effort to fill some of the gap post-Uber.

Lim Kell Jay, head of Grab Singapore, argued in a statement that the deal with Uber allows consumers a choice against “the dominant taxi industry” and that Grab has already committed to freezing its prices. He added that Grab would work with the CCS and other authorities over the deal as required.

Five years ago, consumers were not able to flag or book taxis easily as supply was a problem. Grab innovated to improve the point-to-point transport within the overall transportation industry, particularly the availability and quality of both taxi and car services. Improving services for commuters and drivers will always be our priority, and we urge the government to allow us to freely compete and complement the dominant taxi business. To address consumer concerns, we have voluntarily committed to maintaining our fare structure and will not increase base fares. This is a commitment we are prepared to give the CCS, and to the public. We have and will continue to work with the CCS, LTA and other relevant authorities, and will propose measures to reassure the CCS, our driver-partners and consumers.

Grab has conducted its comprehensive due diligence and legal analysis with its advisers before entering into and concluding the transaction. We had engaged with the CCS prior to signing and continue to do so. Even though not required by the law, we have informed the CCS that we are making a voluntary notification no later than 16 April 2018 to continue to cooperate and engage with the CCS.

The CCS said it has the power to unwound or modify a deal if it sees that its completion will substantially weaken competition, but it is unclear what that might mean for a regional business like Grab.

Grab and Uber operate in eight markets in Southeast Asia, but Singapore — which is where Grab is headquartered and registered as a business — is the first country where a competitive agency is pouring over the deal.

CardUp raises $1.7M to help small businesses get more out of their credit cards

CardUp founder and CEO Nicki Ramsay (front, second from right) with her team

CardUp, a Singapore-based startup that enables users to make large, recurring payments by credit card even to recipients that don’t accept cards, has raised $2.2 million SGD (about $1.7 million) led by Sequoia India and SeedPlus. This is CardUp’s first institutional investment round and will be used to expand its business serving small- to medium-sized enterprises.

Before launching CardUp in 2015, founder and chief executive officer Nicki Ramsay worked at American Express for seven years, where her last position before leaving was director of international business development in the Asia-Pacific region. Ramsay says she created CardUp to solve challenges for both credit card users and providers.

“In my years spent in the payments industry, we repeatedly set the same goal, which was to increase credit card usage, but a lot of initiatives actually just ended up shifting share from one card issuer to another,” Ramsay told TechCrunch in an email. “CardUp extends the way you can use credit cards, so it really grows the pie. On top of this was my own personal frustration that I was getting limited value from my credit card as I couldn’t use it for any of my big expenses.”

CardUp claims it’s seen an average monthly user growth rate of 41% since launching in late 2016, which it attributes to the fact that it doesn’t require payment recipients to sign up for a CardUp account, too, reducing barriers to adoption. It’s also inked partnerships with major financial institutions like UOB, Citibank, Bank of China and Mastercard to promote its services. Over the last 12 months, more than $55 million SGD in payments were made through CardUp, which it says represents more than one percent of overall credit card spend growth in Singapore from 2016 to 2017.

CardUp positions itself as the middleman between organizations that don’t usually accept credit cards, such as landlords or the government, and people who want to use their cards for recurring payments so they can take advantage of things like reward programs and extended credit terms. The company’s value proposition for small business owners is the ability to use their existing credit card limits to extend business payables up to 55 days, interest-free, which means they have more working capital and cash flow.

Ramsay says the company plans to pursue SMEs in Singapore and other countries as well, targeting the many types of payments that are still usually made by checks or transfers, including payroll expenses, rent and supplier invoices.

“A trillion dollars is still spent by check or bank transfer in Singapore alone, that’s 30 times that of the credit card industry,” she said. “Globally, 124 trillion in business payments is still going via cash, transfer or check, and only 1% of that is currently captured on cards. Right now we’re very encouraged by the strong user adoption we’ve seen, validating the need for our service locally, and are therefore focused on capturing this large local market opportunity, but of course the pain point we are solving for SMEs is universal, and so new markets are on the horizon.”

In a press statement, SeedPlus operating partner Tiang Lim Foo said “SMEs are the main economic driving force in Asia, but are currently underserved. CardUp is bringing an innovative payments and cash management technological solution to help SME owners better manage their cash flow and payments processes. We are truly excited to be working with Nicki and her team to embark on the mission to improve the economic productivity of SMEs.”

Uber has agreed to sell its Southeast Asia business to rival Grab

After weeks of speculation, Uber has concluded a deal that will see it sell its business in Southeast Asia to local rival Grab . The company plans to announce the agreement this coming week and potentially as soon as Monday, two sources have confirmed to TechCrunch.

Full details of the arrangement aren’t fully clear at this point, but TechCrunch understands that Singapore-based Grab will take over Uber’s ride-sharing in the eight markets in Southeast Asia where it is operational. It will also take ownership of Uber Eats, which is available in Thailand, Malaysia and Singapore. Bloomberg reported today that Uber will take 25-30 percent equity in Grab in exchange.

Both Uber and Grab declined to comment when contacted separately for comment.

The successful conclusion of negotiations comes less than two months after SoftBank, an early investor in Grab, secured a long-drawn-out deal to become an Uber shareholder.

SoftBank is thought to have favored consolidating Uber’s businesses in emerging markets, with Southeast Asia — a loss-making geography for all — one of its apparent targets. That’s despite significant growth potential as more of the regions 600 million consumers come online for the first time.

Revenue from taxi apps is said to have more than doubled over the past two years to cross $5 billion in 2017, according to a recent report co-authored by Google. The industry is expected to reach $20 billion by 2025, the same report found.

Uber previously exited China in 2016 after striking an equity exchange deal with Chinese market leader Didi. The U.S. firm also quit Russia last year after it sold its business in the country to local rival Yandex.

Unlike those two deals, however, Uber had held a decent position in Southeast Asia in recent times although it appeared to lose considerable market share last year. Issues inside Uber, including the resignation of founding CEO Travis Kalanick and investor squabbles, seemed to divert its attention away from Southeast Asia. All the while, Grab marched on and it notably refueled its tanks with over $2.5 billion in additional funding from investors.

Grab isn’t the only rival in Southeast Asia, however. Go-Jek leads the Indonesian market and it recently gained the backing of Google, JD.com and Tencent at a valuation of some $5 billion. Despite winning in Indonesia, Southeast Asia’s largest economy and the world’s fourth most populous country, Go-Jek is yet to venture overseas. This Uber-Grab consolidate certains gives it a good reason to expedite those plans.