Tag: SEO

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How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Eli Schwartz Contributor
Eli Schwartz is the former Director of Growth at SurveyMonkey where he led the SEO strategy. Eli has been a columnist on the Huffington Post, the Y Combinator blog, Search Engine Land, Search Engine Journal and numerous other publications.

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping categories where Amazon has not yet achieved SEO supremacy. Retailers in nascent verticals have an opportunity to follow Amazon’s SEO playbook and become the default ranking ecommerce website.

Achieving this success can be done purely by focusing on on-page SEO without the need to build a brand and a backlink portfolio that rivals Amazon.

For those unfamiliar with mechanisms of SEO, there are essentially two streams of SEO tactics

  1. On-page SEO – This is anything to do with optimizing an actual page or website for maximum SEO visibility. Within this bucket will fall efforts such as the content of a page, metadata, internal links, URL/folder names,  and even things like images.
  2. Off-page SEO – A key component of Google’s algorithm is the quality and sometimes quantity of the links from external sites that point to a page or website. At a high level the better backlinks a page or website has the more authority the page has to rank in search.

On-page SEO teardown

Delving into just their on-page SEO, their tactics can be divided into four distinct areas which we will go through in detail.

  1. Content
  2. SEO site architecture
  3. Cross-linking
  4. Page layout

If you are following along with this process, make sure to log out of your Amazon account or open up an incognito window. Google only views the logged out version of the site, so all of Amazon’s SEO efforts are focused there.

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Keyword research in 2019: Modern tactics for growing targeted search traffic

Glen Allsopp Contributor
Glen Allsopp is the founder of Detailed.com, an SEO consultancy and newsletter focused on actionable tactics to grow search traffic. He also tracks successful online startups at Gaps.com.

In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large percentage will eventually find themselves looking to organic search engine traffic to grow their reach.

This invariably leads people to the task of keyword research; uncovering the search terms most likely to result in prospective customers.

With increased competition it’s imperative you don’t just focus on the traditional sources of keyword inspiration that every other business uses.

In the past year alone I’ve personally helped hundreds of business owners grow search engine traffic to their websites. This responsibility drives me to succeed in one key area: Finding relevant search terms to target that their competitors have likely missed.

In this article, I will highlight some of the most overlooked ideas and sources of data to reveal words and phrases relevant to your business that are high in intent but lacking in competition.

If you can find the keywords your audience are searching for, but your competitors haven’t found, you can leverage a huge advantage to increase traffic and engagement on your content.

Table of Contents

  1. Be Open to Talking About Your ‘Best’ Competition
  2. Use [Brand Alternatives] Search Terms to Gain Visibility
  3. Find Content Opportunities in the ‘People Also Ask’ Box
  4. Use Public Wikipedia Stats to See If a Term Is Worth Targeting
  5. Quora’s Ad Platform Reveals Popular Search Terms Without Spending a Penny
  6. Wikihow’s Public View Counts Are Great for Tutorial-Based Content Inspiration
  7. Bonus Tip: ProductHunt Dominate ‘Alternatives’ Keywords: Make Sure You Have a Listing There
  8. To Recap

1. Be Open to Talking About Your ‘Best’ Competition

Google is constantly improving their ability to understand searcher intent. That is, they know what people are looking for and the results that will satisfy those searches.

When it comes to any industry that offers products or services, one of the most common search queries is often some variation of “best [industry] [services / products]”.

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Data-Driven vs. Data-Informed

Many product organizations have stopped focusing on being data-driven, and are pivoting towards being data-informed instead. What’s the difference between the two? Let me illustrate with a real scenario. Product Study: Data-Driven Demand Assessment One of my past initiatives was to find product-market fit for a particular product idea that we had. The goal was to use landing pages, SEO (search ... Read More

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