Refreshing the Mind the Product brand for the next decade

Over the coming days, weeks, and months you’ll notice that our brand has received a bit of a makeover. In this post, we’ll reveal how we’ve chosen to elevate our beloved venn, brand colours, and more. Mind the Product started as ProductTank in 2010 – a simple meetup with just 25 people in the back [...] Read more »

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Thinking Outside the Product Box by Jimena Almendares

In this #mtpcon Digital 2020 keynote, Jimena Almendares, Product Executive at Facebook, uses data to dismantle the idea of a “normal” user, showing the benefits of building products beyond biases and binaries. Watch the video to see her talk in full. Or read on for an overview of her key points: There’s no such thing [...]

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Product Positioning by April Dunford

In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: “How do we beat our competitors?” emphasising the importance of product positioning and outlining a battleplan-like methodology, showing how to fight fights you can win, turn competitor strengths to weaknesses, and how to justify why your product is the [...]

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Inclusive Design: Dreams and Disasters by Nancy Douyon

In this #mtpcon Digital 2020 keynote, Nancy Douyon, Design Ethicist and Product Philosopher, illustrates the importance of unlearning our Nobility Complex, taking our research away from Western cultures and looking at how we can design for underrepresented groups, leveraging our privilege to better serve everyone. Watch the video to see her talk in full. Or [...]

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Your Product Career by Gibson Biddle

In this #mtpcon Digital 2020 keynote, Gibson Biddle, Former VP Product, Netflix, lays out a methodology to hack your product career through self-positioning,  experimentation, data-assessment, and feedback. Watch the video to see his talk in full. Or read on for an overview of his key points: Understand your product and leadership skills Form hypotheses and [...]

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Every Problem is a People Problem by Christian Idiodi

In this #mtpcon Digital 2020 keynote, Christian Idiodi, Partner at SVPG, explains why problems within organisations are people problems, and what leaders can do to tackle them. Watch the video to see his talk in full. Or read on for an overview of his key points: People problems are leadership problems How to dismantle dysfunction [...]

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Watch the #mtpcon Digital 2020 Keynotes

If you missed a keynote talk from #mtpcon Digital in July or November 2020, or if you simply fancy watching one of them again, feel free! You’ll find them all below:  #mtpcon Autumn Tech and the New Normal by Benedict Evans Scaling Product Teams: In Defense of Process by Spectra (Adaora) Asala:Coming Soon Lessons from [...]

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