Nvidia confirms it is investigating a cybersecurity incident

U.S. chipmaker Nvidia has confirmed that it’s investigating a cyber incident that has reportedly downed the company’s developer tools and email systems.

Nvidia told TechCrunch in a statement that the nature and scope of the incident are still being evaluated, adding that the company’s commercial activities have not been impacted as a result.

“We are investigating an incident. Our business and commercial activities continue uninterrupted. We are still working to evaluate the nature and scope of the event and don’t have any additional information to share at this time,” the statement read.

While Nvidia isn’t sharing any more details about the incident, The Telegraph reports that the company’s email systems and developer tools have been suffering from outages over the last two days following a “malicious network intrusion.”

Citing an insider, the report claims that the company’s systems was “completely compromised,” but added that portions of its email systems had started working on Friday.

It’s not yet clear whether hackers obtained data on Nvidia or its customers, nor whether any of its partners were affected. Nvidia has not yet identified the culprit, and customers say they had not been informed of any incident, according to The Telegraph’s report.

News of a potential cyberattack at Nvidia comes just weeks after the Santa Clara-based company terminated its $40 billion bid to acquire British chip designer Arm. The company said the decision was mutual, resulting from “significant regulatory challenges preventing the consummation of the transaction, despite good faith efforts by the parties.”

Shortwave wants to bring back Google Inbox

Google’s Inbox experiment was a glorious thing while it lasted. Launched as an invitation-only service in 2014, it was the company’s next-gen email client. Because it was so good, it’s no surprise Google shut it down in 2019. Thankfully, though, a group of ex-Google/Firebase employees is now resurrecting the Inbox experience — with a bit of the Slack user experience mixed in, too.

The team behind Shortwave (CEO Andrew Lee, CPO Jacob Wenger and CTO Jonny Dimond) all previously worked on Firebase at Google, as did many of the company’s other early employees.

[gallery ids="2272013,2272011,2272012"]

Like Inbox for Gmail, Shortwave is essentially a Gmail-centric email client, and you can easily switch back and forth between the two. But it’s also much more than that. Think of it more as Inbox re-imagined for 2022.

As Lee told me, the team took two important inspirations from Inbox. “One is the idea that you should work with your email in groups,” he said, referring to Inbox’s ability to bundle emails by topic. “As the volume of email grows in your inbox, it becomes impractical just to page through every single email. Even if you have all the keyboard shortcuts and your app is super optimized, just scanning through all that stuff takes a long time.” While you want to know about automated emails like calendar notifications for example, chances are you’ve already accepted those invites in your calendar, for example, so marking all those as read or snooze them for later with a couple of clicks saves a lot of time.

Image Credits: Shortwave

In addition, the team also built Shortwave with the idea that your inbox, whether you like it or not, is a to-do list. “You can either give users the tools to manage [their inbox] like a to-do list, or you can force them to manage it in their heads,” Lee explained. “They added a literal checkmark in Inbox to say, ‘hey, you’re marking this thing as done,’ as well as other to-do list-type features. We’ve done the same thing.”

Image Credits: Shortwave

In Shortwave you can pin emails to the top of your inbox, for example. To me, that’s a better way of dealing with messages than using Gmail’s star feature, but that may just be a personal preference (I often star emails, only to then never return to them). You can also reorder messages in your inbox as needed — or organize them into your own custom bundles.

As you would expect from a modern email client, it also features the ability to snooze messages.

On top of the Inbox experience, the team also implemented features from modern chat clients like Slack. You can respond with GIFs and emojis, for example, and Shortwave features Slack-like reactions. There are also channels for group conversations and the usual @mentions, in addition to other features that are meant to make group conversations easier, especially in a business setting.

When everybody in a conversation is on Shortwave, you will also get typing notifications and you can see if others are online.

I’ve been testing Shortwave for a few days now and it does remind me of the early days of Inbox (though unlike the iOS app, the Android app is still a bit rough around the edges, something the team is aware of).

As Lee told me, the team is mostly targeting business users. And while anyone can use the service for free, it’s using a Slack-like monetization model where users who want to have more than 90 days of email history in the service will have to pay.

Image Credits: Shortwave

Shortwave also today announced that it has raised a $9 million Series A round, which it actually closed all the way back in April 2020, right after the team got working on the product. The round was led by USV and Lightspeed. The co-founders also invested in this round, as did Flybridge Capital and Afore Capital, as well as a number of angels, including Immad Akhund (CEO, Mercury), Peter Reinhardt and Ilya Volodarsky (the founders of Segment) and Oliver Cameron (founder of Voyage).

How to build and maintain momentum in your fundraising process

Momentum is the single most important factor that helps startup founders raise capital.

In 20+ years of working to connect founders with potential investors, I’ve learned that there’s a direct correlation between the speed of your fundraising process and the probability of actually getting funded.

Startup investors are incredibly smart people who eat, sleep and breathe these kinds of investments. The best investors are pros at sensing whether a deal has momentum or not — or worse, whether a deal has gone stale.

When you’re raising venture capital for your startup, you will have to hustle like you’ve never hustled before. As CEO, your primary job is building and maintaining momentum for your investment deals.

Once you have set up and organized your fundraising funnel, it’s go time.

Check out these tips for creating momentum in your next fundraising round:

Great hack for asking for email introductions

Asking for introductions to your target investors is one of the best places to concentrate your efforts at the beginning of a round. If done well, these email intros can get the ball rolling quickly.

The trick is to make it as easy as possible for your connector to do their job.

Before you send your first email, map out mutual connections between you and your target investors. You may find that you have some “power connectors” in your network — people who are already in touch with several of your targets. Put these people at the top of your list.

If your go-to-market slide raises eyebrows at a couple of meetings, it’s time to try a different tact.

Reach out to your connector with a brief email that says something like: “Hey, I’m raising money and I see you’re connected to these investors on my target list. Do you know them well enough to make an intro?”

After your connector responds with a list of introductions they’re willing to make, here’s the best way to help them help you:

  • Start a clean email thread to your connector — one for each target investor.
  • Write a clear subject line: “[Connector], can you introduce me to [target investor]?”
  • At the end of the subject line, include at-a-glance info about your company: company name, the funding round + the single most exciting data point about your business
  • Keep the email body very short. Investors get dozens of these emails a day, so keep yours to four to five sentences:
    • Use one sentence to say what your company does and link to your website.
    • Reiterate that you’re fundraising, and ask for the intro.
    • Mention any connections you may have with the investor (Universities, past employers, etc.)

Glossier just laid off one-third of its corporate employees, mostly in tech

Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. The cuts, which amount to around one-third of Glossier’s corporate workforce, will primarily impact the company’s technology team.

“[W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff.

The email recounts some of the company’s recent mistakes, including prioritizing strategic projects that “distracted” the company from its core beauty business and that executives “got ahead of ourselves on hiring.”

The tech team layoffs are notable for a beauty retailer that has often described it as a technology company. In numerous interviews throughout the past two years, Weiss and other executives have emphasized the company’s focus on its direct-to-consumer online shipping model and obsession with iterating the customer experience based on feedback.

The company built its own point-of-sale system and commerce APIs in-house, allowing them to deliver a “seamless” customer experience, former Glossier CTO Bryan Mahoney said in 2018.

Founded in 2014, Glossier is widely touted as one of the earliest breakout successes of the DTC model, and raised its Series E last July at a $1.8 billion valuation from Lone Pine Capital, Sequoia, Forerunner Ventures, and others. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. 

Despite its fundraising success, Glossier’s ascent has oftentimes been far from smooth. The company laid off its entire retail staff and closed all its physical locations, including its flagship New York City store, in August 2020. It also grappled with the fallout from an open letter written by some of its employees of color sharing their experiences of enduring racism from managers in its stores, prompting a public apology from Weiss.

Nearly a year later, the company seemed to change course on its decision to double down on e-commerce alone, saying it planned to use the Series E funding to open three new permanent physical stores in Seattle, Los Angeles, and London – as well as reopen its New York City location. It hoped to use the retail locations to build brand awareness and encourage customers to create content, areas Glossier became well-known for in its early days through its distinctive, millennial-pink aesthetic and clever use of social media marketing.

The company’s website currently says customers should “stay tuned” for more retail store openings this year.

Dyspatch helps companies create emails you’ll actually want to open

Some marketers believe that to make more money, you have to send more emails, which Matt Harris, founder and CEO of Dyspatch, refers to as the “law of email.”

“All of those emails are leading to a decline in open engagement rates,” he told TechCrunch. “In addition, there is a new generation entering the workforce that isn’t email centric, and is having to learn how to email.”

Most marketers don’t take courses on email marketing, rather it’s a skill learned on-the-job, Harris added. As time goes on, people get to a point where they create their own designs and copy and paste lines of code into whatever email system they are using.

With the advent of multiple tools and resources for sending out email, it has become a challenge as people have to learn how to use different ones and the code they relied on doesn’t always work.

Harris started off with a solution called Sendwithus in 2018 that was a developer product in the email space. Later on, he and his team identified email production as a big problem and pivoted to become Dyspatch to bring a more drag-and-drop approach to designing emails. The company’s email production tool essentially takes the tips and tricks from people designing email well and makes it widely accessible.

Dyspatch is leveraging Google’s AMP for Email to launch its interactive email product, called Apps in Email, last year that makes implementing the AMP email elements simpler for non-technical users.

The tool is now being used by more than 300 customers, including Canva, which uses AMP emails to boost engagement with comment reply notifications.

“Dyspatch has massively reduced the hours our team spends on creating emails, which has allowed us to really scale our content production,” said Megan Walsh, global head of lifecycle marketing at Canva, in a written statement. “We’re producing over 20 emails a week, and the platform ensures every single one is on-brand, localized and responsive, without any engineering effort. It’s also allowed us to implement interactivity with AMP comment reply emails. The Dyspatch team was so supportive and collaborative on that project, and it’s been a huge success with our users.”

Dyspatch

Dyspatch’s booking demo. Image Credits: Dyspatch

Dyspatch is already able to prove out that brands see a 500% increase in email engagement and 300% increase in email conversions after developing fully functional interactive AMP email campaigns, Harris said.

The company is now at the point where it is scaling its go-to-market and technology teams to support new customer growth, and raised $6 million in seed funding to help. Gradient Ventures led the round, with participation from Initialized Capital, Baseline Ventures, Blue Run Ventures, Scott Banister and VanEdge Partners. This is Dypatch’s first round of funding, but together with its previous company, they raised $11 million in total.

Dyspatch also plans to use this round of funding to further integrate with email service providers, like Oracle Eloqua and Salesforce Marketing Cloud, to make sure that users will be able to facilitate a seamless email workflow no matter which resources they use to send email.

The company focuses on how many people are using the app, and its customer base more than doubled in the past year. One of the repeated patterns Harris is seeing are customers coming back each year and adding more users. For example, one of its marquee customers initially bought 10 user seats in the first year of the contract, but within six months grew that by 10 times.

Next up, the company is taking steps to open up its technology to third parties and to build some of the features customers have been asking for, like calendar booking in email.

“Today we are building out the building blocks for apps, surveys and approval apps, but our DNA is an engineering company, so we want to build a marketplace so that third parties can build apps on our marketplace,” Harris added.

Flowrite is an AI writing productivity tool that wants to help you hit inbox zero

When TechCrunch asks Flowrite if it’s ‘Grammarly on steroids’, CEO and co-founder Aaro Isosaari laughs, saying that’s the comment they always get for the AI writing productivity tool they’ve been building since late summer 2020 — drawing on early access to OpenAI’s GPT-3 API, and attracting a wait-list of some 30,000 email-efficiency seeking prosumers keen to get their typing fingers on its beta.

The quest for ‘Inbox zero’ — via lightning speed email composition — could be rather easier with this AI-powered sidekick. At least if you’re the sort of person who fires off a bunch of fairly formulaic emails each and every day.

What does Flowrite do exactly? It turns a few instructions (yes you do have to type these) into a fully fledged, nice to read email. So where Grammarly helps improve a piece of (existing) writing, by suggesting tweaks to grammar/syntex/style etc, Flowrite helps you write the thing in the first place, so long as the thing is email or some other professional messaging type comms.

Email is what Flowrite’s AI models have been trained on, per Isosaari. And frustration with how much time he was having to spend composing emails was the inspiration for the startup. So its focus is firmly professional comms — rather than broader use cases for AI-generated words, such as copy writing etc (which GPT-3 is also being used for).

“In my previous work I knew that this is a problem that I had — I’d spend several hours every day communicating with different stakeholders on email and other messaging platforms,” he says. “We also knew that there are a lot more people — it’s not just our problem as co-founders; there’s millions of people who could benefit from communicating more effectively and efficiently in their day to day work.”

Here’s how Flowrite works: The user provides a set of basic (bullet pointed) instructions covering the key points of what they want to say and the AI-powered tool does the rest — generating a full email text that conveys the required info in a way that, well, flows.

Automation is thus doing the wordy leg work of filling in courteous greetings/sign-offs and figuring out appropriate phrasing to convey the sought for tone and impression.

Compared to email templates (an existing tech for email productivity), Isosaari says the advantage is the AI-powered tool adapts to context and “isn’t static”.

One obvious but important point is that the user does also of course get the chance to check over — and edit/tweak — the AI’s suggested text before hitting send so the human remains firmly the agent in the loop.

Isosaari gives an example use-case of a sales email where the instructions might boil down to typing something like “sounds amazing • let’s talk more in a call • next week, Monday PM” — in order to get a Flowrite-generated email that includes the essential details plus “all the greetings” and “added formalities” the extended email format requires.

(Sidenote: Flowrite’s initial pitch to TechCrunch was via email — but did not apparently involve the use of its tool. At least the email did not include a disclosure that: “This email is Flowrittenas a later missive from Isosaari (to send the PR as requested) did. Which, perhaps, gives an indication of the sorts of email comms you might want to speed-write (with AI) and those you maybe want to dedicated more of your human brain to composing (or at least look like you wrote it all yourself).)

“We’ve built an AI powered writing tools that helps professionals of all kinds to write and communicate faster as part of their daily workflow,” Isosaari tells TechCrunch. “We know that there’s millions of people who spend hours every day on emails and messages in a professional context — so communicating with different stakeholders, internally and externally, takes a lot of work, daily working hours. And Flowrite helps people to do that faster.”

The AI tool could also be a great help to people who find writing difficult for specific reasons such as dyslexia or because English is not their native language, he further suggests.

One obvious limitation is that Flowrite is only able to turn out emails in English. And while GPT-3 does have models for some other common languages, Isosaari suggests the quality of its ‘human-like’ responses there “might not be as good” as they are in English — hence he says they’ll remain focused there for now.

They’re using GPT-3’s language model as the core AI tech — but have also, recently, begun to use their own accumulated data to “fine tune it”, with Isosaari noting: “Already we’ve built a lot of things on top of GPT-3 so we’re building a wrapper on it.”

The startup’s promise for the email productivity tool is also that the AI will adapt to the user’s writing style — so that faster emails won’t also mean curtly out of character emails (which could lead to fresh emails asking if you’re okay?).

Isosaari says the tech is not not mining your entire email history to do this — but rather only looks at the directly preceding context in an email thread (if there is one).

Flowrite does also currently rely on cloud processing, since it’s calling GPT-3’s tech, but he says they want to move to on-device processing, which would obviously help address any confidentiality concerns, when we ask about that.

For now the tool is browser-based and integrates with web email. Currently it only works for Chrome and Gmail but Isosaari confirms the team’s plan is to expand integrations — such as for messaging platforms like Slack (but still initially at least, only for the web app version).

While the tech tool is still in a closed beta, the startup has just announced a $4.4 million seed raise.

The seed is led by Project A, along with Moonfire Ventures and angel investors Ilkka Paananen (CEO & Co-founder of Supercell), Sven Ahrens (director of global growth at Spotify), and Johannes Schildt (CEO & Co-Founder of Kry). Existing investors Lifeline Ventures and Seedcamp also joined in the round.

What types of emails and professionals is Flowrite best suited for? On the content side, Isosaari says it’s “typically replies where there’s some kind of existing context that you are responding to”.

“It’s able to understand the situation really well and adapt to it in a really natural way,” he suggests. “And also for outreaches — things like pitches and proposals… What it doesn’t work that well for is if you want to write something that is really, really complex — because then in order to do that you would need to have all that information in the instructions. And then obviously if you need to spend a lot of time writing the instruction that could be even close to the final email — and there’s not much value that Flowrite can provide at that point.”

It’s also obviously not going to offer great utility if you’re firing off “really, really short emails” — since if you’re just answering with a couple of words it’s likely quicker to type that yourself.

In terms of who’s likely to use Flowrite, Isosaari says they’ve had a broad range of early adopters seeking to tap into the beta. But he describes the main user profile as “executives, managers, entrepreneurs who communicate a lot on a daily basis” — aka, people who “need to give a good impression about themselves and communicate very thoughtfully”.

On the business model front, Flowrite’s initial focus is on prosumers/individual users — although Isosaari says it may look to expand out from there, perhaps first supporting teams. And he also says he could envisage some kind of SaaS offering for businesses down the line.

Currently, it’s not charging for the beta — but does plan to add pricing early next year.

“Once we move out of the beta then we’ll be starting to monetize,” he adds, suggesting that a full launch out of beta (so no more waitlist) could happen by mid 2022. 

The seed funding will primarily be spent on growing the team, according to Isosaari, especially on the engineering side — with the main goal at this early stage being to tool up around AI and core product.

Expanding features is another priority — including adding a “horizontal way” of using the tool across the browser, such as with different email clients.

Demand Curve: How Zapier acquires customers via its homepage

Your startup’s homepage should accomplish two things well: (1) Clearly explain exactly what you offer and (2) Convert visitors into active prospects.

If visitors leave confused or your website isn’t able to convert, allocate the resources to fix it before worrying about marketing.

When building your startup’s website, start by getting inspiration from the websites of established companies in your industry. Why? Because larger companies will have the resources to test and optimize their website to convert, saving you the need to do figure it all out yourself.

This post is going to tear down the homepage of Zapier, a SaaS platform that now has millions of customers and integrates with over 3,000 apps.

This teardown covers all the key sections of Zapier’s homepage so that you can apply the conversion tactics and copywriting strategies to your startup’s homepage.

Grab attention early with these three tactics

The above-the-fold (ATF) section of a homepage is the first section users see before they begin to scroll. It’s important that you nail this section, because if it’s not compelling, the rest of your landing page won’t be read.

Zapier’s ATF section has three pieces that we’ll dive into individually: header, subheader and a call to action.

Zapier's above the fold section

Image Credits: Demand Curve

A descriptive header with no jargon

The purpose of the header is to explain what your startup does and why it matters. It needs to be easy to understand at a glance. One of the biggest mistakes we see startups make is trying to make their header clever. Opt for clarity, not cleverness if you care about getting customers. The best headers can accomplish this in about 10 simple words.

Zapier explains what their product does in three words: “Connect your apps.” Then, they explain why it matters in two words: “Automate workflows.” The implication is that you’ll save a lot of time if you use Zapier.


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When crafting your header, start by writing at least 10 variations and share them with friends and colleagues who don’t work in your industry. Your header should be simple enough that anyone can understand what you sell. Avoid industry jargon unless it’s a primary competitive advantage.

It's imperative to use a descriptive header with no jargon

Image Credits: Demand Curve

A subheader that describes the transformation your customers go through

The header and subheader should complement each other. The header explains what you do, while the subheader explains how you do it.

The less information you ask your visitor to provide, the higher the conversion rate will be.

The subheader should add credibility to the claim made in the header by explaining how your company will accomplish the promise of the header. Explaining how it works is critical for conversion so that visitors know you have a real solution to their problems that has been thought through.

Again, avoid technical jargon in the subheader. You’re trying to pique your reader’s interest, not pitch to them.

Google brings AppSheet automations to Gmail, Jira support to Chat and Spaces

Google today announced a new feature for its AppSheet automation service that will allow developers on its no-code platform to create custom apps and automation that can interact directly with Gmail. By leveraging dynamic email, developers can now build applications that users can trigger and execute right from inside their Gmail inbox — and while that has been the promise of dynamic email since Google announced it in 2019, we haven’t seen all that many developers really make use of these capabilities yet.

With this, an AppSheet developer could now build an approval workflow or asset management system that users can update right from within an email, for example.

Praveen Seshadri, the CEO and founder of AppSheet who sold the service to Google in 2020, noted that this is a small but important step in the service’s overall mission to enable more users to convert their idea into working software — and to help those developers (or “creators,” as he likes to call them) reach their users where they are.

“What we’re in the process of doing is saying, ‘how do we let people who are what we call creators — people with ideas of how to make things run better or automate things, and so on — build those things?’ Traditionally, there were apps, but of late, we’re trying to say, ‘how do we integrate that deeper into the experience of those end users?’ That’s what developers have been doing for a while with the workspace platform and now we’re broadening that to the non-developers,” Seshadri said.

Image Credits: Google

Typically, it’s the business users who are the closest to the business problems, so as Seshadri noted, they are also usually the ones who know what they want from an automation solution like this. And while they may not be able to code themselves, Seshadri argues that AppSheet’s focus on a declarative approach lets users focus on outcomes and not the “insanely tedious steps to achieve those outcomes.” But he also noted that in most businesses, no-code users and traditional engineers work together. Somebody has to build and maintain the database that the no-code application sits on top of, after all.

On top of broadening the capabilities of the AppSheet platform, though, the current focus for the team is on how those efforts are consumed by end users.

“Traditionally, if you’re building applications, you got to go to the application and do something there,” Seshadri said. “I’ve got to do an expense report. I’ve got an expense report application, a web web page or something And I do that. And then I have to do something with recruiting, I go to that application. We tend to transform your context in all these places. What we’re doing now is taking AppSheet applications built by creators and bringing them into your Gmail, so that the users can stay in the context they are in and the work comes to them, the application comes to them.”

He noted that Gmail is an obvious starting point inside of Google Workspace, though the overall goal is to meet the users where they are so they can stay within their current work context as much as possible.

Image Credits: Google

In this context, it’s also worth noting that Google is also launching a new integration with Atlassian today that brings a Jira integration to Google Chat and Spaces (formerly called “Rooms”). With this, users will be able to create new Jira tickets right from Chat and Spaces, see previews of their tickets and track active issues. That is pretty much a capability that users of Slack and Microsoft Teams already have access to, so in many ways, Google is simply filling a gap in its tool chest here.

“Modern work requires people to switch contexts and tools faster than ever before,” said Joff Redfern, chief product officer, Atlassian. “We believe an open ecosystem and tight integrations among the tools that users rely on every day is vital to their success. Since 2017, our Trello integration with Gmail has been installed by more than 7 million people. Today, we are excited to build on the partnership between Atlassian and Google to propel work collaboration further with the integration of Jira with Google Chat and Spaces.”

 

 

 

 

 

 

 

 

 

 

 

 

Image Credits: Google

 

Amazon will allow U.S. Prime members to send gifts using only an email or phone number

In preparation for the holiday shopping season, Amazon today convenient a new way to send gifts through its mobile app. Instead of entering in the recipient’s mailing address — a piece of information people often don’t know in today’s age of digital communications — Prime members can now send a gift to a friend via their phone number or email address.

The feature works by offering an alternative to entering in a delivery address at checkout. If you don’t have someone’s address, you’ll be able to select a new option that says, “Let the recipient provide their address.” You then enter in the person’s email address or mobile phone number.

When checkout is complete, the gift recipient will then receive either an email or text, depending on what information you provided, that lets them accept the gift by providing Amazon with their preferred delivery address from their own Amazon account. They also have the option of exchanging the item in question for an Amazon gift card of the same amount — something that’s possible because the gift-giver selected the “add a gift receipt” option at checkout. This exchange can be done without notifying the gift-giver, of course, just as in real life. And because Amazon showed the recipient what was purchased, they can still say thank you for the specific gift that had been picked out.

The addition isn’t being made available to anyone who wants to shop Amazon. The retailer is instead using it as another lure to encourage users to sign up for a Prime membership ($119/year or $12.99/mo). As it tackles one of the annoyances of the gift-giving season, it could perhaps encourage a few fence-sitters to sign up. But more than likely, it’s not enough of a reason to encourage those who weren’t yet considering an Amazon Prime subscription to join. After all, you can always ask your family member, friend, or colleague to simply provide their address. But for those who already have a Prime subscription, it could serve as a useful retention strategy, especially for last-minute gift-giving or those times where you forgot a gift.

Amazon says the feature will roll out to Prime members in the U.S. on its mobile app beginning on Oct. 4.

The retailer today also announced its early Black Friday deals, and a multi-week beauty haul event with discounts on a variety of products.

Sinch acquires Pathwire, the company behind Mailgun and Mailjet, for $1.9B to add email into its API-based communications platform

Sinch, the Swedish company that competes with Twilio and others in the world of messaging and other communication APIs is making another big M&A play to build out its platform. It has acquired Pathwire, the cloud-based email provider behind Mailgun, Mailjet and Email on Acid. Sinch said it would pay $925 million in cash, with an additional 51 million new shares in Sinch. Based on yesterday’s closing price for Sinch (it’s traded on the Swedish stock exchange Nasdaq Stockhom and has a market cap of $13.7 billion), this works out to an enterprise value of $1.9 billion (SEK 16.6 billion).

The deal is very large in its own right, but also continues to set up Sinch as a (maybe “the”) key competitor to Twilio. The U.S.-based communications API giant acquired Sendgrid — another major email API provider that, like Pathwire’s products, is popular with developers — for $2 billion in 2018. That was an all-stock deal.

It also points to just how significant email is as a key part of the communications landscape, with services you may never even think twice about but use all the time — booking confirmations, receipts and password resets — falling under this umbrella. Quoting figures from Technavio, Sinch estimates the worldwide delivery market for email is worth $16 billion annually. This figure includes payments for email services, related investments and so on; and specifically “transactional email” (the area Pathwire covers) accounts for 60%+ of this amount.

It also underscores the massive consolidation at work at the moment in this sector. Even Pathwire itself is an example of that. Prior to this exit, it was owned by Thoma Bravo and was itself an acquirer of substantial businesses operating in the same general category of email-as-a-service, with its latest acquisition, of Email on Acid, announced as recently as June of this year. (Was that the spur that got Sinch to bite and buy Pathwire, I wonder?)

This is Sinch’s biggest acquisition to date, and it’s also a huge business. Collectively, Pathwire has shaped up to be a massive platform for those building email experiences within apps, marketing campaigns and other communications services. Today it counts more than 100,000 businesses as customers, which works out to millions of people using Mailjet, Mailgun and other Pathwire products (as well as the analytics and everything else that comes with this). That customer list includes Lyft, Kajabi, Microsoft, Iterable, and DHL.

“Every form of digital communications has its unique benefits, and delivering high quality at scale requires both extensive technical capabilities and deep subject matter expertise“, comments Oscar Werner, Sinch CEO, in a statement. “Together with Pathwire, we will be able to offer a best-of-breed product set, across messaging, voice and email, that empowers businesses and developers to craft an unmatched, digital, customer experience.”

This also gives Sinch a much bigger foothold in the U.S. market, where it has made other acquisitions, such as buying Inteliquent for $1.14 billion earlier this year. (Pathwire is based in San Antonio, TX.)

As with other services in the wider platform that Sinch has built out, the bigger concept that it is pursuing with the Pathwire acquisition is “embedded communications.”

Messaging, voice services, email and other communications tools are hard to build from the ground up, and for many of the companies that rely on them in their apps, websites, and other customer interactions, it’s not the essential core of their services, so putting resources into building them would be costly, distracting, and hard to keep updated and maintained in the longer term. APIs have changed the game here by letting developers or others integrate communications services built and powered by others, into these various experiences. The same API concept has been applied in other furiously complex areas of tech such as financial services and payments.

Pathwire’s products cover a few different bases, however, which is what makes it a compelling buy for Sinch. Mailgun is its big developer-focused API play in cloud-based communications. Mailjet, meanwhile is a little more accessibility for less technical people, giving them the option to use drag-and-drop functionality to integrate the email APIs. Email on Acid is another step in that low-code direction, giving its users further features to ensure consistency of appearance across different delivery platforms and so on.

“Sinch and Pathwire are a natural fit: both companies have built their businesses around product excellence, a commitment to positive results for our customers, and a focus on clear, measurable outcomes. I’m proud of what the Pathwire team has accomplished, and I’m tremendously excited about this next step on our journey and the many opportunities we can unlock together”, comments Will Conway, Pathwire CEO, in a statement.

“We are proud of what we accomplished with Will and the Pathwire team over the past few years, investing in product initiatives, leadership, and M&A, including the acquisitions of Mailjet and Email on Acid,” added Hudson Smith, a Partner at Thoma Bravo. “Sinch is the perfect strategic partner to support Pathwire and continue to build on its market-leading position as the email communications partner of choice for developers and marketers.”

Pathwire, notably, was already profitable. Projected revenues for this year (ending December) are $132 million, with gross profit of $104 million, and adjusted EBITDA of $55 million in the same period.