Venture investors and startup execs say they don’t need Elizabeth Warren to defend them from big tech

Responding to Elizabeth Warren’s call to regulate and break up some of the nation’s largest technology companies, the venture capitalists that invest in technology companies are advising the presidential hopeful to move slowly and not break anything.

Warren’s plan called for regulators to be appointed to oversee the unwinding of several acquisitions that were critical to the development of the core technology that make Alphabet’s Google and the social media giant Facebook so profitable… and Zappos.

Warren also wanted regulation in place that would block companies making over $25 billion that operate as social media or search platforms or marketplaces from owning companies that also sell services on those marketplaces.

As a whole, venture capitalists viewing the policy were underwhelmed.

“As they say on Broadway, ‘you gotta have a gimmick’ and this is clearly Warren’s,” says Ben Narasin, an investor at one of the nation’s largest investment firms,” New Enterprise Associates, which has $18 billion in assets under management and has invested in consumer companies like Jet, an online and mobile retailer that competed with Amazon and was sold to Walmart for $3.3 billion.

“Decades ago, at the peak of Japanese growth as a technology competitor on the global stage, the US government sought to break up IBM . This is not a new model, and it makes no sense,” says Narasin. “We slow down our country, our economy and our ability to innovate when the government becomes excessively aggressive in efforts to break up technology companies, because they see them through a prior-decades lens, when they are operating in a future decade reality. This too shall pass.”

Balaji Sirinivasan, the chief technology officer of Coinbase, took to Twitter to offer his thoughts on the Warren plan. “If big companies like Google, Facebook and Amazon are prevented from acquiring startups, that actually reduces competition,” Sirinivasan writes.

“There are two separate issues here that are being conflated. One issue is do we need regulation on the full platform companies. And the answer is absolutely,” says Venky Ganesan, the managing director of Menlo Ventures. “These platforms have a huge impact on society at large and they have huge influence.”

But while the platforms need to be regulated, Ganesan says, Senator Warren’s approach is an exercise in overreach.

“That plan is like taking a bazooka to a knife fight. It’s overwhelming and it’s not commensurate with the issues,” Ganesan says. “I don’t think at the end of the day venture capital is worrying about competition from these big platform companies. [And] as the proposal is composed it would create more obstacles rather than less.”

Using Warren’s own example of the antitrust cases that were brought against companies like AT&T and Microsoft, is a good model for how to proceed, Ganesan says. “We want to have the technocrats at the FTC figure out the right way to bring balance.”

Kara Nortman, a partner with the Los Angeles-based firm Upfront Ventures, is also concerned about the potential unforeseen consequences of Warren’s proposals.

“The specifics of the policy as presented strike me as having potentially negative consequences for innovation, These companies are funding massive innovation initiatives in our country. They’re creating jobs and taking risks in areas of technology development where we could potentially fall behind other countries and wind up reducing our quality of life,” Nortman says. “We’re not seeing that innovation or initiative come from the government – or that support for encouraging immigration and by extension embracing the talented foreign entrepreneurs that could develop new technologies and businesses.”

Nortman sees the Warren announcement as an attempt to start a dialogue between government regulators and big technology companies.

“My hope is that this is the beginning of a dialogue that is constructive,” Nortman says. “And since Elizabeth Warren is a thoughtful policymaker this is likely the first salvo toward an engagement with the technology community to work collaboratively on issues that we all want to see solved and that some of us are dedicating our career in venture to help solving.”

Elizabeth Warren wants to break up Google, Amazon and Facebook

The influential Massachusetts Senator and Presidential hopeful Elizabeth Warren has been a longtime critic of the consolidation of economic power by Amazon, Google, and Facebook. Now she’s making their break-up a key component of her Presidential platform.

Warren has just released her plan for breaking up big tech, in what seems like a watershed moment for a Democratic nominee. Since Al Gore famously (infamously?) “invented the internet”, Democratic candidates have turned away from serious regulation of technology companies, preferring instead to receive their campaign contributions.

Eric Schmidt and Google donors were hugely important to the Obama campaign, and big tech companies were among his biggest supporters.

Now, Warren has said (on Medium no less) that the massive market power that Google, Facebook, and Amazon wield is a threat and will be treated accordingly.

“Twenty-five years ago, Facebook, Google, and Amazon didn’t exist,” writes Warren. “Now they are among the most valuable and well-known companies in the world. It’s a great story — but also one that highlights why the government must break up monopolies and promote competitive markets.”

The parallel she uses to make her case is the breakup of Microsoft, which she weirdly calls “the tech giant of its time” (Microsoft is still a tech giant), and holds as perhaps the last example when government went toe to toe with the technology industry.

“The government’s antitrust case against Microsoft helped clear a path for Internet companies like Google and Facebook to emerge,” Warren writes.

But now the companies that flourished in the wake of the Microsoft case have, themselves, become too powerful, she argues.

“They’ve bulldozed competition, used our private information for profit, and tilted the playing field against everyone else. And in the process, they have hurt small businesses and stifled innovation,” writes Warren.

The key components of the Warren plan include passing legislation that would designate companies with annual global revenue above $25 billion that provide marketplace, exchange, or third-party connectivity as “platform utilities” and prohibit those companies from owning participants on their platforms.

It’s a dragnet that now encompasses Alphabet and Amazon (but I don’t think it touches Facebook?). The new law would also be required to meet a standard of fair and non-discriminatory use with their users, and platforms would be restricted from sharing user data with third parties.

For companies with revenues below $25 billion, they’d be required to adhere to the fair use standard.

Warren would give state attorneys general and private parties the right to sue a platform for conduct that violates those requirements and the government could fine a company 5% of their annual revenue for violating the terms of the new legislation.

As Warren notes, “Amazon Marketplace, Google’s ad exchange, and Google Search would be platform utilities under this law. Therefore, Amazon Marketplace and Basics, and Google’s ad exchange and businesses on the exchange would be split apart. Google Search would have to be spun off as well.”

The second (and more aggressive) part of Warren’s plan would be the appointment of regulators to roll back acquisitions that Warren deems anti-competitive. In Amazon’s case that means Whole Foods and Zappos would have to be spun back out. Alphabet would have to unwind Google’s acquisitions fo Waze, Nest, and DoubleClick (but not YouTube?), and Facebook would have to part with WhatsApp and Instagram.

“Unwinding these mergers will promote healthy competition in the market — which will put pressure on big tech companies to be more responsive to user concerns, including about privacy,” Warren writes.

Her call for regulation is a big moment for the tech industry, it should also serve as a wake-up call for these companies to do more than just pay lip service to the problems their dominance is causing in the marketplace.

As Warren writes:

We must give people more control over how their personal information is collected, shared, and sold — and do it in a way that doesn’t lock in massive competitive advantages for the companies that already have a ton of our data.

We must help America’s content creators — from local newspapers and national magazines to comedians and musicians — keep more of the value their content generates, rather than seeing it scooped up by companies like Google and Facebook.

And we must ensure that Russia — or any other foreign power — can’t use Facebook or any other form of social media to influence our elections.

Those are each tough problems, but the benefit of taking these steps to promote competition is that it allows us to make some progress on each of these important issues too. More competition means more options for consumers and content creators, and more pressure on companies like Facebook to address the glaring problems with their businesses.