Warren makes $85B federally funded broadband promise

As part of her bid for the presidency, Senator Elizabeth Warren (D-MA) has made some bold proposals to improve access to broadband in underserved areas, and has made it clear that restoring net neutrality is also among her priorities. She proposes $85 billion to cover the enormous costs of making sure “every home in America has a fiber broadband connection at a price families can afford.”

The proposal is part of a greater plan to “invest in rural America” that Sen. Warren detailed in a blog post. As well as promises relating to healthcare, housing and labor, the presidential hopeful dedicated a section to “A Public Option for Broadband.”

This isn’t “broadband as utility,” as some have called for over the years, but rather a massive subsidy program to multiply and diversify internet services in rural areas, hopefully bringing them to the speeds and reliability available in cities.

Before announcing her own plan, she criticized the outcomes of earlier subsidies, like the FCC’s $2 billion Connect America Fund II:

[ISPs] have deliberately restricted competition, kept prices high, and used their armies of lobbyists to convince state legislatures to ban municipalities from building their own public networks. Meanwhile, the federal government has shoveled billions of taxpayer dollars to private ISPs in an effort to expand broadband to remote areas, but those providers have done the bare minimum with these resources — offering internet speeds well below the FCC minimum.

Her alternative is to shovel billions to everyone but ISPs to improve internet infrastructure.

“Only electricity and telephone cooperatives, non-profit organizations, tribes, cities, counties, and other state subdivisions will be eligible for grants from this fund,” she wrote, “and all grants will be used to build the fiber infrastructure necessary to bring high-speed broadband to unserved areas, underserved areas, or areas with minimal competition.”

By paying 90% of the costs of rolling out fiber and other costs, the federal government allows smaller businesses and utilities to get in on the fun rather than leaving it all to megacorporations like Comcast and Verizon. (Disclosure: TechCrunch is owned by Verizon through Verizon Media. Our parent company is almost certain to be dead set against Warren’s plan.)

Not only that, but it directly targets use by municipal broadband organizations, which have formed in some states and cities in response to ISP chokeholds on the region. These organizations have been rendered illegal or toothless across half the country by legislation often supported or even proposed by ISPs and telecoms. Sen. Warren said she would preempt state laws on this matter using federal legislation, something that would no doubt be controversial.

Applicants would have to offer at least one 100/100 megabit connection option, and one discount plan for low-income customers. This would ensure that companies don’t take the money and then lay down the bare minimum connection tolerable today.

The $85 billion fund will be administered by the Department of Economic Development, part of the Department of Commerce, under a newly minted Office of Broadband Access; $5 billion will be set aside for full-cost coverage of broadband expansion on Native American lands, which are often worse off than non-Native rural areas.

To be clear, this internet effort would not mean a government-run broadband option, even in the municipal case (these are often nonprofits or private entities funded by governments). The plan is to help small companies and organizations overcome the prohibitive cost of entry and jump-start them into actual operation. The government would not operate the service or have any control over it other than, as mentioned, at the outset as far as requiring certain capacities and such.

In addition to the plan for a publicly funded broadband push, Sen. Warren made it clear (as Sen. Sanders did last week) that she would be appointing FCC commissioners who support net neutrality, specifically as it was enacted in 2015 under Title II.

The FCC’s inaccurate broadband maps and progress reports will also get a kick in the pants under Warren’s plan, though the specifics are few. And “anti-competitive behaviors” like under-the-table deals between ISPs and landlords will be rooted out, as well.

These are big promises and of course easy to make ahead of election, but they’re also smart ones, directly addressing frustrations in the industry and parts of the process currently dominated by immovable ISPs and their lobbyists. And the fact that these issues are being addressed so prominently at all as part of a presidential bid is good news to those currently on the wrong side of the digital divide.

What politicians are getting wrong about fixing higher education

From Capitol Hill to the Democratic Presidential debates, the drumbeat for new approaches to higher education is getting louder.

On the campaign trail, Bernie Sanders continues to advocate for free college and Sen. Elizabeth Warren recently proposed bigger plans to eliminate the $1.6 trillion in student debt nationwide. On the Hill, Republican senators Marco Rubio and Todd Young were joined by Democratic senators Mark Warner and Chris Coons in rolling out a bill to regulate income share agreements to make education more accessible.

Before anyone tries to solve what’s wrong with higher education, we need to first understand the value of a college degree. It’s a debate that truly began during the Recession, as students weren’t getting jobs upon graduation. And that lack of value is the reason we have a student loan crisis. So, why would we call for free college, if there is doubt about the value of what “free” gets someone?

While everyone should have an opportunity to pursue higher education after high school, any politico – from the Secretary of Education to the Democratic candidates, should first address the larger value crisis in today’s education system.

If Democratic candidates are going to call for free college, first, there needs to be more accountability from colleges about what a student – or future student – can expect upon graduation.

At a very young age, students are taking huge risks by spending their time and money going to college. And the majority are specifically because they want to get a job upon graduation. But tuition is non-negotiable and there is no outcome – i.e., a job – associated with graduating. The value at a coding bootcamp like Thinkful is that we have a jobs report that proves there’s a job waiting for you once you graduate. So, at a traditional college, wouldn’t the value of a college degree drop if there was no job attached to it? It’s why I think educators must be held to higher standards that are more consumer-friendly by providing transparency to students about what they can expect upon graduating with a certain major.

There such a demand around skills-based learning that even employers are recognizing you don’t need to go to college to be hireable.

From Blackrock to Google, big companies aren’t requiring college degrees for highly skilled tech positions, paving the way for employers to hire candidates from trusted education companies that they know are producing candidates with skill sets like data science, coding and design. In fact, adults in their 20s, 30 and even 50s who have college degrees are enrolling in coding bootcamps or career accelerators because they didn’t get job-ready skills when they were in school.

And it’s why coding bootcamps can offer a job guarantee or allow students to utilize Income Share Agreements to pay for their program. We are perfectly comfortable taking on that “free” risk because we know that you are very likely to get a high paying job upon graduation. Our yearly jobs data proves it.

So, calling for free college is missing the point about what really needs to happen if we want more people learning to get a job that will put them on a sustainable career trajectory. There needs to be much more accountability into what a “free degree” would get someone.

Peter Thiel says Elizabeth Warren is ‘dangerous,’ Warren responds: ‘Good’

Senator Elizabeth Warren doesn’t seem too unhappy about being labeled “dangerous” by investor Peter Thiel .

Thiel, who co-founded PayPal, Palantir and Founders Fund, made the comments in an interview on Fox News with Tucker Carlson, where he described most of the Democratic presidential field as “equally unimpressive” and called Warren “the dangerous one.”

“I’m most scared by Elizabeth Warren,” he said. “I think she’s the one who’s actually talking about the economy, which is the only thing — the thing that I think matters by far the most.”

Warren tweeted a link to a Bloomberg story about Thiel’s remarks with a succinct response of her own: “Good.”

Thiel is a high-profile backer of libertarian causes and a Trump supporter — a fact that’s made him a controversial figure in Silicon Valley — so it’s hard to imagine that many Democratic primary voters will be following his recommendations. Indeed, to some, Thiel’s criticism could be seen as an endorsement.

During the same interview, Thiel — who sits on Facebook’s board — repeated points made in an earlier speech where he accused Google of “seemingly treasonous” conduct and said the government should investigate the search giant’s ties with China. (China being the main target in Trump’s trade war.)

Warren, who’s been gaining in some recent polls, has some thoughts on tech policy as well, having called for the breakup of Google, Amazon and Facebook and also proposed an equity fund for underrepresented entrepreneurs.

VCs are failing diverse founders; Elizabeth Warren wants to step in

Elizabeth Warren, who earlier this year confirmed her intent to run for president in 2020, has an ambitious plan to advance entrepreneurs of color.

In a series of tweets published this morning, the Massachusetts senator proposed a $7 billion Small Business Equity Fund to provide grants to Black, Latinx, Native American and other minority entrepreneurs, if she’s elected president. The initiative will be covered by her “Ultra-Millionaire Tax,” a two-cent tax on every dollar of wealth above $50 million the presidential hopeful first outlined in January.

The fund would be managed by the Department of Economic Development, a new government entity to be constructed under the Warren administration. With a goal of creating and defending American jobs, the Department of Economic Development would replace the Commerce Department and “subsume other agencies like the Small Business Administration and the Patent and Trademark Office, and include research and development programs, worker training programs, and export and trade authorities like the Office of the U.S. Trade Representative,” Warren explained.

The Small Business Equity Fund will exclusively issue grant funding to entrepreneurs eligible to apply for the Small Business Administration’s existing 8(a) program and who have less than $100,000 in household wealth, aiming to provide capital to 100,000 new minority-owned businesses, creating 1.1 million new jobs.

Founders of color receive a shocking disproportionate amount of venture capital funding. There’s insufficient data on the topic, but research from digitalundivided published last year suggests the median amount of funding raised by black women, for example, is $0. According to the same study, black women have raised just .0006% of all tech venture funding since 2009.

Startups founded by all-female teams, despite efforts to level the playing field for female entrepreneurs, raised just 2.2% of venture capital investment in 2018.

VCs are a majority white and male. Plus, they have a proven tendency to invest their capital into entrepreneurs who look like them or who resemble founders that were previously successful. In other words, VCs are continuously on the hunt for the next Mark Zuckerberg .

“Even if we fully close the startup capital gap, deep systemic issues will continue to tilt the playing field,” Warren wrote. “86% of venture capitalists are white, and studies show that investors are more likely to partner with entrepreneurs who look like them. This tilts the field against entrepreneurs of color. So I plan to address this disparity head on too. I will require states and cities administering my new Fund to work with diverse investment managers—putting $7 billion in the hands of minority-and women-owned managers.”

Warren this morning also announced plans to “direct” federal pension and retirement funds to recruit diverse investment managers and to require states and cities administering the Small Business Equity Fund to work with diverse investment managers. Finally, Warren, again, if elected, will triple the budget of the Minority Business Development Agency, which helps entrepreneurs of color access funding networks and business advice .

Warren, throughout her campaign for the presidency, has made a number of critiques of the tech industry.

In March, the senator announced her plan to break up big tech.

“Twenty-five years ago, Facebook, Google, and Amazon didn’t exist,” Warren wrote. “Now they are among the most valuable and well-known companies in the world. It’s a great story — but also one that highlights why the government must break up monopolies and promote competitive markets.”

On the Internet of Women with Moira Weigel

“Feminism,” the writer and editor Marie Shear famously said in an often-misattributed quote, “is the radical notion that women are people.” The genius of this line, of course, is that it appears to be entirely non-controversial, which reminds us all the more effectively of the past century of fierce debates surrounding women’s equality.

And what about in tech ethics? It would seem equally non-controversial that ethical tech is supposed to be good for “people,” but is the broader tech world and its culture good for the majority of humans who happen to be women? And to the extent it isn’t, what does that say about any of us, and about all of our technology?

I’ve known, since I began planning this TechCrunch series exploring the ethics of tech, that it would need to thoroughly cover issues of gender. Because as we enter an age of AI, with machines learning to be ever more like us, what could be more critical than addressing the issues of sex and sexism often at the heart of the hardest conflicts in human history thus far?

Meanwhile, several months before I began envisioning this series I stumbled across the fourth issue of a new magazine called Logic, a journal on technology, ethics, and culture. Logic publishes primarily on paper — yes, the actual, physical stuff, and a satisfyingly meaty stock of it, at that.

In it, I found a brief essay, “The Internet of Women,” that is a must-read, an instant classic in tech ethics. The piece is by Moira Weigel, one of Logic’s founders and currently a member of Harvard University’s “Society of Fellows” — one of the world’s most elite societies of young academics.

A fast-talking 30-something Brooklynite with a Ph.D. from Yale, Weigel’s work combines her interest in sex, gender, and feminism, with a critical and witty analysis of our technology culture.

In this first of a two-part interview, I speak with Moira in depth about some of the issues she covers in her essay and beyond: #MeToo; the internet as a “feminizing” influence on culture; digital media ethics around sexism; and women in political and tech leadership.

Greg E.: How would you summarize the piece in a sentence or so?

Moira W.: It’s an idiosyncratic piece with a couple of different layers. But if I had to summarize it in just a sentence or two I’d say that it’s taking a closer look at the role that platforms like Facebook and Twitter have played in the so-called “#MeToo moment.”

In late 2017 and early 2018, I became interested in the tensions that the moment was exposing between digital media and so-called “legacy media” — print newspapers and magazines like The New York Times and Harper’s and The Atlantic. Digital media were making it possible to see structural sexism in new ways, and for voices and stories to be heard that would have gotten buried, previously.

A lot of the conversation unfolding in legacy media seemed to concern who was allowed to say what where. For me, this subtext was important: The #MeToo moment was not just about the sexualized abuse of power but also about who had authority to talk about what in public — or the semi-public spaces of the Internet.

At the same time, it seemed to me that the ongoing collapse of print media as an industry, and really what people sometimes call the “feminization” of work in general, was an important part of the context.

When people talk about jobs getting “feminized” they can mean many things — jobs becoming lower paid, lower status, flexible or precarious, demanding more emotional management and the cultivation of an “image,” blurring the boundary between “work” and “life.”

The increasing instability or insecurity of media workplaces only make women more vulnerable to the kinds of sexualized abuses of power the #MeToo hashtag was being used to talk about.

Nearly all 2020 presidential candidates aren’t using a basic email security feature

Three years after Russian hackers targeted and breached the email accounts of Hillary Clinton’s presidential campaign, nearly all of the upcoming 2020 presidential candidates are still lagging in email security.

New data out by Agari confirms just one presidential hopeful — Democratic candidate Elizabeth Warren — uses domain-based message authentication, reporting, and conformance policy — or DMARC . This email security feature sits on top of two existing security protocols, Sender Policy Framework (SKF) and DomainKeys Identified Mail (DKIM), which cryptographically verifies a sender’s email, and can mark emails as spam or reject them altogether if an email can’t be properly validates.

Agari, which has a commercial stake in the email security space, said the remaining 11 candidates it checked — including Bernie Sanders, Joe Biden, and presidential incumbent Donald Trump — do not use DMARC on their campaign domains.

The company warned that the candidates’ risk their campaigns being impersonated in spam campaigns and phishing attacks.

“DMARC is more important than ever because if it had been implemented with the correct policy on the domain used to spearphish John Podesta, then he would have never received the targeted email attack from Russian operatives,” said Agari’s Armen Najarian.

On the bright side, the wider Fortune 500 has seen a slight rise in DMARC adoption since the start of the year. Although most of the companies use DMARC, Agari said only 16 percent of the 500 world’s richest companies reject or quarantine unvalidated email — up from two years ago when just eight percent of the Fortune 500 were using DMARC.

In recent years, the U.S. government has spearheaded an effort to get DMARC rolled out across federal domains following pressure from Congress. Sen. Ron Wyden once called the rollout of DMARC “a no-brainer that increases cybersecurity without sacrificing liberty.”

Following the deadline set by Homeland Security last October, more than 80 percent of the government was using the security feature.

Boeing is moving to address potential issues in new 737s as Europe bans its plane

In the wake of the second fatal crash in six months involving Boeing 737 Max 8 airplanes, the European Aviation and Safety Administration is grounding the planes as Boeing said it was taking additional steps to address an issue that may have contributed to the crash.

On Sunday, a Boeing 737 Max 8 plane operated by Ethiopian Airlines crashed just minutes after takeoff killing all 157 on board the flight. Last October, a Lion Air flight departing from Jakarta crashed in similar circumstances killing all 189 people on board. The plane involved was also a 737 Max 8.

Responding to the incidents, the European Union Aviation and Safety Administration has banned the plane from operating in European airspace.

Here’s the statement from the EASA:

Following the tragic accident of Ethiopian Airlines flight ET302 involving a Boeing 737 MAX 8, the European Union Aviation Safety Agency (EASA) is taking every step necessary to ensure the safety of passengers.

As a precautionary measure, EASA has published today an Airworthiness Directive, effective as of 19:00 UTC, suspending all flight operations of all Boeing Model 737-8 MAX and 737-9 MAX aeroplanes in Europe. In addition EASA has published a Safety Directive, effective as of 19:00 UTC, suspending all commercial flights performed by third-country operators into, within or out of the EU of the above mentioned models.

Meanwhile, Boeing has issued a statement saying that it has been developing a software update following the Lion Air crash. “This includes updates to the Maneuvering Characteristics Augmentation System flight control law, pilot displays, operation manuals and crew training.”

Essentially, faulty sensors may have been to blame for the Lion Air crash. “The enhanced flight control law incorporates angle of attack (AOA) inputs, limits stabilizer trim commands in response to an erroneous angle of attack reading, and provides a limit to the stabilizer command in order to retain elevator authority,” Boeing said in a statement about its software update.

Essentially, the sensors think the plane is stalling and they apply an opposite remedial action which trims an airplanes down, Flying Magazine columnist and small-plane pilot Peter Garrison tells me. It then takes enormous force from the pilots to hold the nose up, rendering them unable to address the problem, he adds.

“Once you are holding on to the controls for dear life you don’t have any hands left to correct the problem,” says Garrison. “You expect that confronted in an emergency the pilot will analyze what’s happening and act accordingly. Human beings don’t necessarily panic, but they lose their ability to reason clearly and to weigh alternative hypotheses when they are under basically what is a threat of death. Even though it may seem obvious that all you have to do is interrupt the autopilot, amazingly that may not occur to a pilot who is hundreds of feet off the ground and has to pull back on a control yoke with hundreds of pounds of force.”

According to Garrison, the blame on Boeing may be misplaced.

“People like to talk about this as the airplane is defective and they’re correcting it with software,” he says. “That’s all nonsense. Planes today are a mix of automatic systems — and by automatic I of course mean digital electronic systems and mechanical ones — and the natural aerodynamics of the airplane and you can’t separate these.”

If Boeing had made any mistakes, Garrison believes it was in the company’s inability to adequately communicate the problem to pilots and get them ready for taking action in the event of a malfunction.

Even in perfectly designed systems, the transition from automated controls to manual manipulation is difficult to achieve, says Garrison. “It’s not that hard to understand that automation does not make a smooth interface with human control. There’s a break there and it’s a dangerous break,” he said.

Here’s an explanation from Business Insider over the latest thinking around the Lion Air crash that provide further detail.

At the heart of the controversy surrounding the 737 Max is MCAS, the Maneuvering Characteristics Augmentation System. To fit the Max’s larger, more fuel-efficient engines, Boeing had to redesign the way it mounts engines on the 737. This change disrupted the plane’s center of gravity and caused the Max to have a tendency to tip its nose upward during flight, increasing the likelihood of a stall. MCAS is designed to automatically counteract that tendency and point the nose of the plane downward.

Initial reports from the Lion Air investigation, however, indicate that a faulty sensor reading may have triggered MCAS shortly after the flight took off. Observers fear that a similar thing may have happened in Sunday’s Ethiopian Airlines flight.

“Boeing has been working closely with the Federal Aviation Administration (FAA) on development, planning and certification of the software enhancement, and it will be deployed across the 737 MAX fleet in the coming weeks,” the company said in a statement. “The update also incorporates feedback received from our customers.”

Boeing expects the update to be completed across its fleet by April.

In the interim, U.S. politicians have been pleading with the Federal Aviation Administration to take the same steps that countries including the entire European Union, China, Ethiopia, Australia, Singapore, Indonesia, and the operators Norwegian Air, Aeromexico, Gol Airlines from Brazil, the South Korean airline Easair, the South African airline, Comair, and others from around the globe.

No less an authority on aviation than President Donald Trump has also weighed in on the crashes and attendant controversy.

Setting the President’s calls to return aviation to the early part of the 20th century aside, several aviation administrations and airlines have grounded the Boeing 737 Max.

So the FAA is among the only civil aviation administrations in the world to keep the Boeing 737 Max 8 airborne.

“An FAA team is on-site with the NTSB in its investigation of Ethiopian Airlines Flight 302. We are collecting data and keeping in contact with international civil aviation authorities as information becomes available,” the FAA said in a statement yesterday.  “The FAA continuously assesses and oversees the safety performance of U.S. commercial aircraft.  If we identify an issue that affects safety, the FAA will take immediate and appropriate action.”

A spokesperson for the administration said there were no other statements from the Administration available at this time.

Earlier today, politicians from both sides of the aisle — including the Republican Utah Senator Mitt Romney and Democratic Senator and Presidential hopeful Elizabeth Warren — pleaded with the FAA to reverse their decision, according to Politico.

“Today, immediately, the FAA needs to get these planes out of the sky,” Warren said Tuesday.

Even former Secretary of Transportation Ray LaHood, who grounded the 787 Dreamliner back in 2013 is calling for the FAA to pull the new 737s out of service.

That’s not just the view of this columnist. It’s also the opinion of Ray LaHood, the former U.S. Secretary of Transportation who grounded the 787 Dreamliner following fires in its lithium-ion battery packs in 2013.

“The flying public has to be assured that these planes are safe, and they don’t feel that way now,” LaHood told Bloomberg. “The Secretary of Transportation should announce today that these planes will be grounded until there is 100 percent assurance from Boeing that these planes are safe to fly, because unless they can give that assurance they’re not holding up their promise to be the top safety agency in the U.S.”

Such a move could be bad for Boeing. The 737 is Boeing’s most popular aircraft and the heart of the company’s fleet.

The company has been struggling to keep up with demand for its newest model of the 737, according to reports in the Seattle Times. And the new plane was Boeing’s best seller, keeping the stock buoyant.

A report from National Public Radio showed just how robust sales were for the new aircraft. It’s the fastest-selling plane that Boeing has ever produced. Expectations from executives were for the Max model to account for 90% of all 737 deliveres in 2019, according to a statement from the company’s chief financial officer, Gregory Smith, NPR reported.

Boeing stock is down nearly 6% in trading on the New York Stock Exchange.

Daily Crunch: Facebook pulls Warren ads criticizing Facebook

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Facebook’s ad team shoots itself in the foot by pulling Elizabeth Warren campaign ads

Facebook’s advertising department pulled Elizabeth Warren campaign ads touting the senator’s proposal to break up big tech. According to Politico, the offending ads were pulled over their use of the Facebook brand in their copy.

The removal appears to be short-lived, but it has given the Warren campaign ammunition for their argument.

2. Marking 30 years of the web, Tim Berners-Lee calls for a joint fight against disinformation

“If we give up on building a better web now, then the web will not have failed us,” said the inventor of the World Wide Web in an open letter. “We will have failed the web.”

3. Google paid $105 million to two executives accused of sexual harassment

The suit, filed by shareholder James Martin, confirms the board of directors approved a $90 million exit package for Andy Rubin “as a goodbye present to him. No mention, of course, was made about the true reason for Rubin’s ‘resignation’ — his egregious sexual harassment while at Google.”

4. Twitter’s new prototype app ‘twttr’ launches today

Initially, the new twttr app will focus on testing new designs for conversations. As the company demonstrated at CES, the app will show a different format for replies, where conversations themselves have a more rounded chat-like shape and are indented so they’re easier to follow.

5. Russia blocks encrypted email provider ProtonMail

The block was ordered by the state Federal Security Service, formerly the KGB, according to a Russian-language blog, which obtained and published the order after the agency accused the company and several other email providers of facilitating bomb threats.

6. Hulu and Spotify launch an even more steeply discounted bundle of $9.99 per month

This effectively lowers the price of Hulu’s ad-supported service to nothing.

7. Amazon reportedly nixes its price parity requirement for third-party sellers in the US

Amazon will stop forbidding third-party merchants who list on its e-commerce platform in the United States from selling the same products on other sites for lower prices, according to Axios.

Instagram founders say losing autonomy at Facebook meant “winning”

Rather than be sore about losing independence within Facebook, Instagram co-founder Kevin Systrom told me it was an inevitable sign of his app’s triumph. Today at South By South West, Systrom and fellow co-founder Mike Krieger sat down for their first on-stage talk together since leaving Facebook in September. They discussed their super hero origin stories, authenticity on social media, looming regulation for big tech, and how they’re exploring what they’ll do next.

Krieger grew up hitting “view source” on websites while Systrom hacked on AOL booter programs that would kick people off instant messenger, teaching both how code could impact real people. As Instagram grew popular, Krieger described the “incredi-bad” feeling of fighting server fires and trying to keep the widely loved app online even if that meant programming in the middle of a sushi restaurant or camping retreat. He once even revived Instagram while drunk in the middle of the night, and woke up with no memory of the feat, confused about who’d fixed the problem. The former Instagram CTO implored founders not to fall into the “recruiting death spiral” where you’re too busy to recruit which makes you busier which makes you too busy to recruit…

But thankfully, the founders were also willing to dig into some tougher topics than their scrappy startup days.

Kevin Systrom and Mike Krieger (from left) drive to Palo Alto to raise their Series A, circa January 2011

Independence vs Importance.

“In some ways, there being less autonomy is a function of Instagram winning. If Instagram had just been this niche photo app for photographers, we probably would be working on that app for 20 year. Instead what happened was it got better and better and better, and it improved, and it got to a size where it was meaningfully important to this company” Systrom explained. “If this thing gets to that scale that we want it to get to which is why we’re doing this deal, the autonomy will eventually not be there as much because it’s so important. So in some ways it’s just an unavoidable thing if you’re successful. So you can choose, do you want to be unsuccessful and small and have all the autonomy in the world, or no?”

AUSTIN, TX – MARCH 11: Mike Krieger speaks onstage at Interactive Keynote: Instagram Founders Kevin Systrom & Mike Krieger with Josh Constine during the 2019 SXSW Conference and Festivals at Austin Convention Center on March 11, 2019 in Austin, Texas. (Photo by Chris Saucedo/Getty Images for SXSW)

Krieger followed up that “I think if you study . . . all the current companies, the ones that succeed internally eventually have become so important to the acquiring company that it’s almost irresponsible to not be thinking about what are the right models for integration. The advice I generally give is, ‘are you okay with that if you succeed?’ And if you’re not then you shouldn’t do the deal.” If the loss of autonomy can’t be avoided, they suggest selling to a rocket ship that will invest in and care for your baby rather than shift priorities.

Asked if seeing his net worth ever feels surreal, Systrom said  money doesn’t make you happy and “I don’t really wake up in the morning and look at my bank account.” I noted that’s the convenient privilege of having a big one.

The pair threw cold water on the idea that being forced to earn more money drove them out of the company. “I remember having this series of conversations with Mark and other folks at Facebook and they’re like ‘You guys just joined, do not worry about monetization, we’ll figure this out down the road.’ And it actually came a lot more from us saying “1. It’s important for us to be contributing to the overall Fb Inc . . . and 2. Each person who joins before you have ads is a person you’re going to have to introduce ads to.” Systrom added that “to be clear, we were the ones pushing monetization, not the other way around, because we believed Instagram has to make money somehow. It costs a lot to run . . . We pushed hard on it so that we would be a successful unit within Facebook and I think we got to that point, which is really good.”

But from 2015 to 2016, Instagram’s remaining independence fueled a reinvention of its app with non-square photos, the shift to the algorithm, and the launch of Stories. On having to challenge the fundamental assumptions of a business, “You’ve got maybe a couple years of relevance when you build a product. If you don’t reinvent it every quarter or every year, then you fall out of relevance and you go away.”

That last launch was inspired by wanting to offer prismatic identity where people could share non-highlights that wouldn’t haunt them. But also, Systrom admits that “Honestly a big reason why was that for a long time, people’s profiles were filled with Snapchat links and it was clear that people were trying to bridge the two products. So by bringing the two products [Feed and Stories] into one place, we gave consumers what they wanted.” Though when I asked anyone in the crowd who was still mad about the algorithm to hiss, SXSW turned into a snake pit.

Regulating Big Tech

With Systrom and Krieger gone, Facebook is moving forward with plans to more tightly integrate Instagram with Facebook and WhatsApp. That includes unifying their messaging system, which some say is designed to make Facebook’s apps harder to break up with anti-trust regulation. What does Systrom think of the integration? “The more people that are available to talk with, the more useful the platform becomes. And I buy that thesis . . . Whether or not they will in fact want to talk to people on different platforms, I can’t tell the future, so I don’t know” Systrom said.

AUSTIN, TX – MARCH 11: Josh Constine, Mike Krieger and Kevin Systrom speak onstage at Interactive Keynote: Instagram Founders Kevin Systrom & Mike Krieger with Josh Constine during the 2019 SXSW Conference and Festivals at Austin Convention Center on March 11, 2019 in Austin, Texas. (Photo by Chris Saucedo/Getty Images for SXSW)

Krieger recommended Facebook try to prove users want that cross-app messaging before embarking on a giant engineering challenge of merging their backends. When I asked if Systrom ever had a burning desire to Instagram Direct message a WhatsApp user, he admitted “Personally, no.” But in a show of respect and solid media training, he told his former employer “Bravo for making a big bet and going for it.”

Then it was time for the hardest hitting question: their thoughts on Presidential candidate Senator Elizabeth Warren’s proposal to regulate big tech and roll back Facebook’s acquisition of Instagram. “Do we get our job back?” Systrom joked, trying to diffuse the tension. Krieger urged more consideration of downstream externalities, and specificity on what problem a break up fixes. He wants differentiation between regulating Facebook’s acquisitions, Amazon white-labeling and selling products, and Apple’s right to run the only iOS App Store.

Acquisition vs Competition

“We live in a time where I think the anger against big tech has increased ten-fold — whether that’s because the property prices in your neighborhood have gone up, whether it’s because you don’t like Russian meddling in elections — there are a long list of reasons people are angry at tech right now and some of them I think are well-founded” Systrom confirmed. “That doesn’t mean that the answer is to break all the companies up. Breaking companies up is a very specific prescription for a very specific problem. If you want to fix economic issues there are ways of doing that. If you want to fix Russian meddling there are ways of doing that. Breaking up a company doesn’t fix those problems. That doesn’t mean that companies shouldn’t be broken up if they get too big and they’re monopolies and they cause problems, but being big in and of itself is not a crime.”

attends Interactive Keynote: Instagram Founders Kevin Systrom & Mike Krieger with Josh Constine during the 2019 SXSW Conference and Festivals at Austin Convention Center on March 11, 2019 in Austin, Texas

Systrom then took a jab at Warren’s tech literacy, saying “part of what’s surprised me is that generally the policy is all tech should be broken up, and that feels to me again not nuanced enough and it shows me that the understanding of the problem isn’t there. I think it’s going to take a more nuanced proposal, but my fear is that something like a proposal to break up all tech is playing on everyone’s current feeling of anti-tech rather than doing what I think politicians should do which is address real problems and give real solutions.”

The two founders then gave some pretty spurious logic for why Instagram’s acquisition helped consumers. “As someone who ran the company for how many years inside of Facebook? Six? There was a lot of competition internally even and I think better ideas came out because of it. We grew both companies not just one company. It’s really hard question. What consumer was damaged because it grew to the size that it did? I think that’s a strong argument that in fact the acquisition worked out for consumers.” That ignores the fact that if Instagram and Facebook were rivals, they’d have to compete on privacy and treating their users well. Even if they inspired each other to build more engaging products, that doesn’t address where harm to consumers has been done.

Krieger suggested that the acquisition actually spurred competition by making Instagram a role modeI. “There was a gold rush of companies being like ‘I’m going to be the Instagram of X . . . the Instagram of Audio, the Instagram of video, the Instagram of dog photos.’ You saw people start new companies and try to build them out in order to try to achieve what we’ve gotten to.” Yet no startup besides Snapchat, which had already launched, has actually grown to rival Instagram. And seeing Instagram hold its own against the Facebook empire would have likely inspired many more startups — some of which can’t find funding since investors doubt their odds against a combined Facebook and Instagram

As for what’s next for the college buddies, “we’re giving ourselves the time to get curious about things again” Krieger says. They’re still exploring so there was no big reveal about their follow-up venture. But Systrom says they built Instagram by finding the mega-trend of cameras on phones and asking what they’d want to use, “and the question is, what’s the next wave?”

Elizabeth Warren reportedly also wants to break up Apple

Massachusetts Senator and 2020 presidential candidate Elizabeth Warren made waves yesterday when she outlined her plan for breaking up big tech companies like Amazon, Google and Facebook. Now, The Verge reports Warren also wants to break up Apple.

Specifically, Warren believes Apple should not be able to both run the Apple App Store and distribute apps in it.

“It’s got to be one or the other,” Warren told The Verge. “Either they run the platform or they play in the store. They don’t get to do both at the same time.”

Warren’s proposal includes passing legislation to designate companies that offer marketplaces, exchanges or platforms for connecting third-parties with annual global revenues of more than $25 billion as “platform utilities.”

“These companies would be prohibited from owning both the platform utility and any participants on that platform,” Warren wrote on Medium yesterday. “Platform utilities would be required to meet a standard of fair, reasonable, and nondiscriminatory dealing with users. Platform utilities would not be allowed to transfer or share data with third parties.”

That would mean Amazon, for example, would not be able to sell its Amazon Basics line of products on its marketplace. Same goes for Apple, under Warren’s proposal.

“If you run a platform where others come to sell, then you don’t get to sell your own items on the platform because you have two comparative advantages,” Warren said. “One, you’ve sucked up information about every buyer and every seller before you’ve made a decision about what you’re going to sell. And second, you have the capacity — because you run the platform — to prefer your product over anyone else’s product. It gives an enormous comparative advantage to the platform.”

I’ve reached out to Warren’s media team and will update this story if I hear back.