Power Global eyes India’s auto rickshaw industry with swappable battery and retrofit kit

In India, a country that is more densely populated and has lower rates of car ownership, auto rickshaws and other two- or three-wheeled vehicles play a central role. While many auto rickshaws on Indian roads are already electric, they tend to rely on lead-acid batteries that need to be replaced every six to 11 months.

Power Global, a two-year-old startup, wants to disrupt the auto rickshaw market by offering a retrofit kit for diesel-powered vehicles and swappable battery pack to transition the more common lead-acid batteries to lithium-ion.

Power Global was founded by Porter Harris, who had previously engineered the batteries for SpaceX’s Falcon 9 rocket and Dragon spacecraft. He also worked as the chief battery engineer at EV startup Faraday Future. Thus far, he estimates Power Global has been around 95% self-funded – thanks in part to the sale of his SpaceX stock.

“I’ve been looking at the Indian market now for about five years,” he told TechCrunch in a recent interview. The opportunity is certainly ripe, with some market research firms estimating that the electric rickshaw market in India will grow to $1.3 billion by 2025. It’s also dire: last year, 15 out of the top 20 most polluted cities in the world were in India, according to air quality technology company IQAir, and much of those emissions are due to transportation.

By offering two separate products for diesel-powered or electric rickshaws – the retrofit kit, which Harris said will fit over 90% of current models, and the “eZee” swappable battery – Power Global is aiming to capture almost the entire auto-rickshaw market.

Harris says the company already has around 48 dealers ready to sell their products, thanks largely to Power Global co-founder Pankaj Dubey’s extensive history working with Indian dealerships over his career with Hero Motors, Yamaha, and Polaris. And that’s a real benefit, because much of Power Global’s plan is dependent upon an extensive dealer network that can get people signed up to the swappable battery subscription model and help drivers buy and install the retrofit kits.

The main source of revenue will come from getting drivers on the energy-as-a-service monthly subscription model via Power Global’s “eZee” swappable batteries.

“It’s a totally different business model,” Harris said. “We can’t translate petrol or gas solutions and try and make that work for electric, it’s really a whole new thing. Our viewpoint is: a lot of kiosks, a small amount of [battery] modules per location.”

The company wants to launch on the outskirts of New Delhi, National Capital Region to start, with the eventual goal of planning a kiosk every three kilometers or so. Drivers will also have the option to take the battery home and charge it using a Power Global home charger.

On the user side, the company’s also developing an app that will allow drivers to see stats like how many kilometers they’ve traveled that day, their remaining battery life and where they can find the nearest battery swapping kiosk.

Power Global expects its batteries to last four and a half to five years. The company plans to use the batteries for stationary energy storage application once they’re taken out of the eZee ecosystem. Harris said there are plans to eventually tie those batteries in with small solar panels to provide energy to rural areas. Once the battery has been completely depleted of all its useful life, Harris said it’ll be sent to a recycler.

The company aims to release its eZee swappable battery product in the first quarter of next year, followed by the retrofit kits. It has opened a battery production plant in Greater Noida, India, which it anticipates will produce about a gigawatt-hour – which is about 10,000 Model S packs –this time next year. That’ll make it one of the largest domestic manufacturers of lithium-ion batteries in the country. By the end of 2022, Power Global aims to have at least 10,000 vehicles on the eZee swappable system.

While Power Global is in discussion with some U.S.-based companies interested in the eZee product, Harris said the focus is ultimately further east. “Do we really need another solution for the top 10% of the world? No, we don’t. Let’s focus on the other 90% of the world and actually make a difference.”

Startups and investors are turning to micromobility subscriptions

Amid the chaos of the COVID-19 pandemic and the murky path to profitability for shared electric micromobility, an increasing number of companies have turned to subscriptions. It’s a business model that some founders and investors argue hits the profit center sweet spot — an approach that appeals to customers who are wary of sharing as well as paying upfront to own a scooter or e-bike, all while minimizing overhead costs and depreciation of assets.

Many investors think the subscription model will broaden the micromobility market, positioning it essentially as a software-as-a-service business, which achieves a higher multiple.

Across the United States, Europe, some of Canada and at least one Middle Eastern city, existing mobility companies are adding a subscription business line to their repertoire, and entirely new companies are being formed on the basis of the hardware-as-a-service model. But will this new playbook push the unit economics of micromobility in a positive direction? And what will determine which companies win at the subscription game?

In general, subscriptions for everything from groceries and streaming video to exercise equipment and clothing are on an upward slope. Subscription businesses are expected to grow at a rate of 30% this year, according to a 2021 study by digital services monetization company Telecoming.

Micromobility vendors keen to follow other industries into this model are focused on several factors, according to experts following the industry: the ease of scaling, return on investment and cost-per-mile to operate.

“Subscription services for a single vehicle are far more interesting and scalable than the subscription model that was trialed by the shared mobility services,” Oliver Bruce, angel investor and co-host of the Micromobility Podcast with Horace Dediu, told TechCrunch. “The cost per kilometer is just an order of magnitude smaller, and it’s not constrained by citywide caps.”

Shawn Carolan, managing director at Menlo Ventures, is also bullish on the micromobility subscription model because it makes more sense for the consumer, as most people will prefer to pay a low monthly fee rather than a higher upfront fee.

“The best customers are repeat customers, commuters or local neighborhood trips,” Carolan said. “Repeatedly paying per ride is both expensive and cognitively taxing. People want low friction in transportation. Getting from here to there shouldn’t require a lot of thought.”

The key players: E-bikes

Bird and Lime might dominate the shared micromobility space, but they’re not leading the subscription market, largely because their bikes and scooters are built to be heavier and more robust in order to handle city usage. Their operating systems are also designed to manage fleets and keep the vehicles in specific territories within a city. Bird and Spin have announced intentions to offer subscriptions, but so far there’s only been a chance to sign up for a waitlist.

Meanwhile, subscription services tend to offer lighter-weight vehicles that can be carried up flights of stairs or even folded down.

Swapfiets, the bike-sharing company with the distinctive blue front wheel, is one of the pioneers in the world of bike-sharing. In 2015, Richard Burger, Martijn Obers and Dirk de Bruijn started the Dutch company as university students in Delft when they realized that owning a bike could be somewhat of a hassle. The Netherlands is renowned for having more bicycles than people, but that doesn’t make it any easier to buy, sell and maintain them, especially with such high fees at bike shops.

“We asked how we could shift this and get only benefits from using a bike to go from A to B and not have all this hassle,” Burger told TechCrunch. “And for us, the subscription model was really the realization that would fix that.”

H3X rethinks the electric motor to power the next phase of mobility

It’s plain to see that electric vehicles are the future, but there’s more to making that change happen than swapping out a gas motor for a battery-powered one — especially in aircraft. H3X is a startup that aims to accelerate that future with a reimagined, completely integrated electric motor that it claims outperforms everything on the market.

The small founding team — CEO Jason Sylvestre, CTO Max Liben, and COO Eric Maciolek — met in college while participating in an electric vehicle building and racing program. After stints in the tech and automobile industry (including at Tesla), the crew came back together when they saw that the Department of Energy was offering a bounty for improved high power density electric motors.

“The problem was uniquely suited to our abilities, and passions too — we’re excited about this stuff. We care about decarbonization of the different transit sectors, and aviation is going to become a growing part of the global carbon footprint over the next few decades as electric improves ground vehicles,” said Liben. “We just kinda decided to take a leap of faith, and applied to Y Combinator.”

Electric flight isn’t so much a wild idea as one that’s in its early, awkward stages. Lightweight craft like drones can do a great deal with the batteries and motors that are available, and converted small aircraft like seaplanes are able to make short flights, but that’s about the limit with the way things are today.

The problem is primarily a simple lack of power: the energy required to propel an aircraft fast enough to generate lift grows exponentially as the size and mass of the plane increase. A handful of kilowatt-hours will serve for a drone, and a few EV-scale batteries will work for a light aircraft… but beyond that the energy required to take flight requires batteries the bulk and weight of which make flight impractical.

The H3x lab with someone working on a motor the size of a toaster.Of course, it doesn’t have to be like that. And there are two general avenues for improvement: better batteries or better motors. So either you can fit more energy in the same mass or use what energy you have more efficiently. Both are being pursued by many companies, but H3X claims to have made a huge leap forward in power density that could unlock new industries overnight. While even an improvement of 10 or 20 percent in power per kilogram (e.g. a 50-pound motor putting out 120 horsepower rather than 100) would be notable, H3X says its motor is performing at around 300 percent of the competition’s output.

How? It’s all about integration, Liben explained. While the pieces are similar in some ways to motors and power assemblies out there now, the team basically started from scratch with the idea of maximizing efficiency and minimizing size.

Electric motors generally have three main sections: the motor itself, a power delivery system, and a gearbox, each of which may have its own housing and be sold and mounted separately from one another. One reason why these aren’t all one big machine is temperature: the parts and coolant systems of the gearbox, for instance, might not be able to operate at the temperatures generated by the motor or the power system, or vice versa. Put them together and one may cause the other to seize up or otherwise fail. The different sections just have different requirements, which seems natural.

Animated image of an electric motor rendered to be see-through.

Image Credits: H3X

H3X challenges this paradigm with a novel integrated design, but Liben was careful to clarify what that means.

“We’re not just taking the inverter box and slapping it on top and calling it integrated,” he said. “All the components are all intimately connected to the same housing and motor. We’re making a truly integrated design that’s one of the first of its kind at this power level.”

And by “one of the first” he doesn’t mean that Airbus has one in some powertrains, but rather that there have been research projects along these lines — nothing intended for production.

The idea that no one else has gone this far in putting everything in the same box at scales that could be used commercially may sound suspicious to some. One would think that the existing players in aerospace would have been barking up this tree for years, but Liben said large companies are too slow to innovate and too invested in other methods, while smaller ones tend to avoid risk by improving incrementally on successful existing designs and competing among themselves. “No one is targeting the level of performance we’re looking at right now,” he said.

But it isn’t like H3X stumbled over a single advance that magically tripled the performance of electric motors.

“We’re not relying on one big tech or something — there’s no magic bullet,” Liben said. “There are a few improvements that have very significant gains, like 50 percent better than the state of the art, and lots of areas that add 10-20 percent. It’s good from the technical risk side.”

He went into considerable detail on a lot of those improvements, but the less technical-minded among our readers, if they’ve even read this far, might close the tab if I tried to recount the whole conversation. To be brief, it amounts to combining advances in materials, manufacturing, and electric components so that they act synergistically, each enabling the other to be used to best effect.

For instance, recently improved power switching hardware can be run at hotter temperatures and handle higher loads — this raises performance but also allows for shared cooling infrastructure. The shared infrastructure can itself be improved by using new pure-copper 3D printing techniques, which allow more cooling to fit inside the housing. Using 3D printing means custom internal geometries so that the motor, gearbox, and power delivery can all be mounted in optimal positions to one another instead of bolted on where existing methods allow.

The result is an all-in-one motor, the HPDM-250, that’s smaller than a lot of the competition, yet produces far more power. The best production motors out there are around 3-4 kilowatts per kilogram of continuous power. H3X’s prototype produces 13 — coincidentally, just above the theoretical power density that would enable mid-range passenger aircraft.

CG render of 3D printed copper coils.

Image Credits: H3X

There is the risk that stacking cutting edge techniques like this makes the cost rise faster than the performance. Liben said that while it’s definitely more expensive in some ways, the smaller size and integrated design also lead to new savings in cost, time, or material.

“People think, ‘3D printing copper, that’s expensive!’ But when you compare it to the super high performance windings you’d need otherwise, and the different ways that you manufacture them, that can require a lot of manual steps and people involved… it can be a lot simpler printing something,” he explained. “It can be counterintuitive, but at least from my BOM [bill of materials] cost, when you’re selling something three times smaller than the other guy, even if it’s high performance materials, it’s actually not as expensive as you’d think. Based on the customers we’ve talked to so far, we think we’re in a good spot.”

Servicing a fully integrated motor is also fundamentally more complex than doing so for an off the shelf one, but Liben noted that they were careful to think about maintenance from the start — and also that, while it may be a little harder to service their motor than an ordinary electric one, it’s much, much simpler than servicing even the most reliable and well-known gas-powered motors.

Despite the huge gains H3X claims, the target market of passenger aircraft is hardly one that they, or anyone, can just jump into. Heavily regulated industries like air travel require years of work and technology proving to change a fastener style, let alone the method of propulsion.

So H3X is focusing on the numerous smaller, less regulated industries that could use vastly improved electric propulsion. Cargo drones, electric boats, and air taxis might still be rare sights on this planet, but a big bump to motor power and efficiency might be what helps tip them from niche (or vaporware) to mainstream. Certainly all three of those applications could benefit hugely from improved range or payload capacity.

Graduating to passenger flights isn’t a distant dream, exactly, suggested Liben: “We’re already on our way — this isn’t 20-years-out type stuff. In the last few years the timelines have shrunk drastically. You could have a full battery electric vehicle soon, but it isn’t going to cut it for longer flights.”

There’s still a role for motors like H3X’s in hybrid aircraft that use jet fuel, batteries, and perhaps even hydrogen fuel cells interchangeably. Like the switch to electric cars, it doesn’t happen all at once and it doesn’t need to for the purposes of their business. “That’s the great thing about motors,” Liben said. “They’re so ubiquitous.”

H3X declined to disclose any funding or partners, although it’s hard to believe that the team could have gotten as far as it has without some kind of significant capital and facilities — this sort of project outgrows the garage workbench pretty fast. But with Y Combinator’s demo day happening tomorrow, it seems likely that they’ll be receiving a lot of calls over the next few weeks, after which it may be reasonable to expect a seed round to come together.

If H3X’s prototypes perform as well in the wild as they do on the bench, they may very well enable a host of new electric transportation applications. We’ll be watching closely to see how the startup’s play affects the future of electric mobility.