Co-founders of Ukrainian startup Delfast discuss navigating through a crisis

The COVID-19 pandemic taught the world how to work from home, but Russia’s war in Ukraine has taught the employees at Delfast, a Ukrainian e-bike startup, how to work from bomb shelters, while on the move and under threat of violence. 

The usual priorities of a startup – securing venture funding, researching and developing new products, finding product-market fit – haven’t exactly been put on hold, but they are now much lower on Delfast’s to-do list. Since Russian troops invaded Ukraine in late February, Delfast’s top priority has been to see its Ukrainian team of 30 safely evacuated from the most dangerous parts of the country. 

When not focusing on sales, marketing, R&D and customer support, Delfast’s smaller team of seven employees based in Los Angeles has been pleading with U.S. politicians and the European Commission to supply Ukraine with anti-aircraft missiles and fighter jets that could help Ukraine gain back some control over its air space, and, hopefully, put a stop to this war. 

Delfast’s co-founders, Daniel Tonkopi and Serhiy Denysenko, say they have always believed in safeguarding the future. When they founded Delfast in 2014, originally as a delivery company, Tonkoply and Denysenko knew that providing couriers with green transportation options would be critical to the company’s operations. 

The most important thing for an entrepreneur, and in general for any leader, is to protect the team and be completely honest with them during a tough time. Daniel Tonkopi, co-founder of Delfast

The founders soon realized that a bike with the power, range and battery life their couriers needed didn’t exist, and so they set out to build one. In 2017, backed by a Kickstarter campaign that saw the company raise $165,000, the startup began manufacturing a bike to fit its needs – one that promptly won the Guinness Book of World Records for the greatest distance traveled on an electric motorbike on a single charge.

More recently, the Delfast Top 3.0 e-motorbike won Forbes’ fastest e-bike of the year in 2022 after the company announced some serious upgrades to the vehicle during CES

We spoke with Delfast’s co-founders to discuss what it’s like running a startup during a war, how the startup is considering breaking into new business verticals, and the importance of always having a Plan B. 

The following interview, part of an ongoing series with founders who are building transportation companies, has been edited for length and clarity. 

Note: Serhiy Denysenko’s answers were translated from Ukrainian by a member of Delfast’s team for TechCrunch. 

TC: Serhiy, you’re on the ground in Kyiv. What’s your day-to-day like?

Denysenko: Every morning starts with a check-in on Slack with all the colleagues. It’s important to keep in touch and know that everyone is fine, or as fine as is possible right now. 

Besides my work as a COO, I’ve been helping with volunteering, getting supplies and medicine to people, and this is something that pretty much every Ukrainian is now doing. I had my family relocated to Hungary, so I feel more or less safe, and I’m just trying to work as much as possible and do my best in every possible area, whether that’s supporting the company or supporting Ukraine in general. 

How are you managing your team through this crisis? What’s changed?

Denysenko: We got used to working remotely during Coronavirus times, so we have our task tracker, where everyone can see his or her task. Every Monday, we have an online Zoom meeting. Previously we only had these meetings at the executive level, but now during the war, we are gathering all together, just to see each other’s faces and ask how they’re doing, how’s everyone feeling. Just to talk with everybody. 

Cowboy raises $80M to take its e-bike business up a gear

The pandemic spurred a boom in electric bikes and other alternative urban transportation modes as city dwellers looked for less-crowded ways to get around their streets quickly and easily without resorting to cars. Now, one of the companies that benefitted from that trend is announcing a big round of funding to expand its business. Cowboy, a Brussels-based startup that makes e-bikes and an accompanying app to manage various services related to them, has raised $80 million in a Series C round of funding.

Exor, HCVC and Siam Capital co-led the investment, with Tiger Global, Index Ventures, Eothen, Isomer Opportunities Fund, Future Positive Capital and Triple Point Capital also participating. Cowboy — which has raised $120 million to date — is not disclosing its valuation, nor any sales numbers, but it says that it’s on track to reach 100,000 riders by 2023.

Adrien Roose, the CEO and co-founder of Cowboy, said he was inspired to build the startup based on three different experiences. His previous company, food delivery startup Take Eat Easy (which eventually shut down), relied a lot on bike riders for deliveries; these were primarily carried out on conventional push bikes, which meant a certain, accepted lag worked into the startup’s logistics network. Separately, Roose visited his grandfather and saw that he was using an electric bike to get around. As a cyclist himself, Roose viewed e-bikes as just that: practical-but-ugly vehicles for older people who couldn’t drive and didn’t have the strength for conventional bikes. His a-ha moment was when he realised that those e-bikes could have helped his bike delivery network work faster, while also contributing to a better environment in the city overall, compared to the motorbikes or cars that were otherwise used for delivery.

“It took me a while to understand that e-bikes could become popular not just with the elderly,” he said. “Electrifying the bike has made cycling more accessible to everyone.”

Roose and his co-founders Karim Slaoui (Cowboy’s VP of hardware) and Tanguy Goretti (Cowboy’s CTO) set out to design a bike that would appeal to a different kind of consumer, a younger urban dweller. Cowboy designs its bikes from the ground up — a marked difference, Roose said, from many others on the market that might design the frame but then buy in components from third parties. Cowboy bikes are known for their sleek, brushed-metal lines and relatively light weight (a Cowboy bike weighs around 19kg, comparable to its close rival Van Moof); their discreet battery positioning (it’s a long tube that in turn locks into the back of the seat tube); and 70km battery life.

Cowboy today has two models of its gear-free electric bikes for sale, the C3 and C4 (retailing for £2,490; or just under $3,000).

Alongside the bikes, Cowboy has developed an app that you use with the bike that provides a range of free bike-related services, such as route planning, bike tracking, diagnostics, and the ability to track your own progress and compare it against other Cowboy riders in your city.

The plan is to use the funds to invest in three areas.

First, Cowboy wants to continue developing the tech on the bikes themselves. One area where Cowboy’s CEO and co-founder Adrien Roose said he’d like to see some movement is for the price for these bikes to come down over time.

“This has been on my mind since the day we started because we want to accelerate the transition to cycling and if you go into thousands of dollars for a bike, it starts to become one of the most expensive purchases a customer might make.” Originally, he said, the aim was to sell the bikes for less than €1,000, although the complexities of designing them from the ground up has meant that that the prices have ratcheted up to be significantly more than that. Now, as the company scales, it has a chance to use that to ease the price down over time.

Second, Cowboy plans to add more services and functionality to its app, which is shaping up to be a separate revenue stream for the company with the recent addition of paid services such as insurance, crash recovery and “Cowboy Care,” a bike repair and maintenance service that is currently available in 22 cities. It’s also dabbling in a circular economy model, where Cowboy owners can sell used Cowboy bikes on the startup’s platform.

And third, Cowboy wants to hire more talent to execute on the first two points, and to expand across more markets. The company expanded into the U.S. in 2021, and while Europe accounts for the majority of Cowboy’s business today, North America is growing fast, so that will likely be one focus for hiring and business expansion.

“While global efforts in combating climate change have led to increasing support for the decarbonization of urban mobility, the need for more sustainable modes of transportation has never been more apparent, especially among this era of conscious consumers. By marrying best-in-class hardware, software and subscription services to deliver an elevated experience, Cowboy is uniquely positioned to emerge as a leader in making electric bikes not only accessible but also aspirational. We could not be more thrilled to partner with them as they continue to bring their mission to market,” says Sita Chantramonklasri from Siam Capital, in a statement.

Cowboy quotes estimates that project sales of $50 billion for e-bikes in the next six years, but that will include a wide plethora of brands and business models. Indeed, Cowboy is competing in the market not just against other modes of transport and other e-bike makers: there’s also been a massive profusion of electric bike rental platforms from the likes of Uber and others. This becomes a compelling way for more casual consumers to use e-bikes without making the significant investment into buying one.

Roose says that he sees shared ownership and on-demand players as a boost to Cowboy’s business.

“I’m deeply convinced that bike sharing platforms have greatly helped us educate the market on what an e-bike is, to understand the value it can bring you,” he said. “Also frankly we don’t compete directly. I use my bike but I also rent by the minute for short trips on the go. It’s a very different use case.”

The Tenways CGO 600 is a very serviceable, urban, belt drive e-bike, great for commutes

Tenways is an e-bike maker which has launched its first model, the CGO 600, on Indiegogo. Priced at around $1,400 this is a relatively affordable e-bike in the scheme of things, and has plenty of features to satisfy even the most discerning of customers.

Now before we get into it, it behooves me to say that there is always an inherent risk when buying into new products promoted on crowdfunding platforms like Indiegogo, where the CGO 600 is listed.

However, the good news is that Tenways is adamant that its bikes are already rolling off production, and this, evidently, appears to be the case. Certainly, the review model I was sent attested to this claim, as it came with all the full and final hardware listed on the site. Furthermore, Tenways is an established company that uses Indiegogo in a marketing manner, largely to advertise its bike, rather than raise money to develop and build it.

So, is this urban electric bicycle worth your consideration? The short answer is yes.

Here’s the longer answer:

First of all, we are talking about an e-bike optimized for the urban environment.

It certainly looks like it’s built for the city. The electric motor and battery are more discrete than in other e-bikes, giving it that cool, messenger-bike styling. The carbon belt drive system means it is quieter and more maintenance-free, as these do not need oiling or adjusting. Similarly, the hydraulic disc brake system is not going to require much maintenance.

The bike rides well, and at only 33 lb (15 kg), it is easy to pick up to carry up or downstairs. As there is no throttle, the pedal assist is activated by a torque sensor which works well.

The 250W motor is enough to give you that extra boost as you ride up a hill or on the flat, but you also have three power levels to pick from.

With its relatively small 252 Wh battery, Tenways claims the bike has a range of 80 miles (130 km) per charge in “ideal conditions” which is probably optimistic. But then who rides 130 km on a commute? After all, this is really what this bike is designed for. Removing the battery for charging is not easy, so it will be simpler to charge the bike in situ.

Tenways has been shipping from September, and who wouldn’t want a good-looking e-bike with these features, be they an ‘urban’ hipster or an average commuter.

Here are the Tenways CGO 600 tech specs, according to the company:

Rider height: 2 sizes cover 165 cm ~200 cm
Weight: 15 kg
Battery range: 70km~130km
Charging time: 100% fully charge 2.5 hours
Top speed: 25 km/h
Warranty: 2 years
Control mode: integrated smart LCD controller or smartphone app

Bike
:
Frame: astronautic aluminum alloy 6061
Fork: astronautic aluminum alloy 6061
Belt: Gates carbon belt – offering a 30.000 km lifetime
Brakes: Hydraulic
Tires: 35 mm Tenways-custom tires, puncture-resistant tires

Electrics
:
Motor: Custom-designed 40 Nm / 250 W rear hub motor
Connectivity: Bluetooth
Battery: 7Ah, 252 WH
Charger: Custom-designed 36V / 3A charger
Mobile app: iOS and Android
Digital controller: integrated on handlebar, 3 level pedal-assistance, password security power
Price: From $1799 on IndieGoGo

VanMoof X3 e-bike review: Transportation revelation

Like some of the best consumer tech from the last decade, I didn’t know I needed an e-bike until I was on one, breezing down the bike lane contemplating my newfound freedom.

Before buying a Nintendo Switch, I would have never guessed how much a candy-colored gaming console that I could pop out of a dock and into my backpack for long flight would fill me with joy. An e-bike, particularly this e-bike, the VanMoof X3, feels like that.

I live in Portland, Oregon, land of ample bike lanes and naked bike rides. When I first moved here, I biked everywhere, but that habit slowly dissolved over the years. First, I bought a car for weekend camping trips, which slowly became weekday errand running.

A few years later, I got diagnosed with a chronic illness and suddenly found myself much less confident in what my body could do and where it could comfortably take me. Over time, my bike would only see a handful of rides a season on beautiful days, when I’d always sigh and think I wish I biked more — it makes me feel good!

Before testing the X3, I’d find excuses to drive short distances instead of riding my bike. What if I got tired and didn’t feel like biking home? What if it starts pouring rain? What’s if it’s too hot? What if I’m too sweaty when I get to the office? Riding an e-bike erases most of those concerns outright.

The X3 is an effortless enough ride that I can still zoom to work if it’s 95+ degrees out. It’s fast enough that I can get out of a surprise rainstorm quickly if need be. If I don’t want to be sweaty at the start of the day, I can lean on sweet, sweet electricity to whisk me away, rolling up to my office without breaking a sweat.

And it can’t go unstated that going fast on a bike — the whole time, with as much or little effort as you feel like putting in — is really, really fun. If you haven’t had a chance to try an e-bike, know that the sensation of effortlessly zipping around, electricity near-imperceptibly humming beneath you, is difficult to describe and best experienced first-hand.

VanMoof’s handsome pair of high tech bikes, the X3 and its larger cousin the S3, are far from the only options on the market, so some of their pluses would hold true for any electric bike. But that doesn’t make the VanMoof interchangeable either. The VanMoof X3 has a very specific look, feel and feature set that will perfectly suit a certain kind of rider (myself included) but other e-bike shoppers will still want to play the field. We’ll get into that — here goes!

VanMoof X3 e-bike

Matrix display shows battery life, speed and other key info.

APPEARANCE

I tested the VanMoof X3 over the S3 not by choice — its geometry is a little wacky looking in pictures — but because I’m 5’4″. The X3, which fits anybody from 5′-6’5″, is a little smaller and less traditional looking than the S3, which suits anyone taller than 5’8″. The X3 has 24″ wheels rather than the S3’s 28″ wheels and it has a little bungee-corded platform in the front where presumably you could carry something, but I still have no idea what (You can also buy an add-on front basket that slots in there and looks very cute.)

Like most e-bikes, the X3 is much, much heavier than a normal road or commuter bike. The listed weight is 45.8 lbs and you’ll feel every pound of it if you ever need to carry it very far. I live in a standalone house in Portland, Oregon and had to carry the X3 down a very short front step to ride it — totally fine!

I used to live in a fifth floor walkup in Brooklyn and carrying it up or down that would have been impossible. If you can’t store the X3 (or most any e-bike) around ground level with access to a charger, it might not be a good fit for you. (Note that in our pictures, the small platform above the chain area is where an optional external battery pack, discussed later, sits. The platform is removable.)

Though on paper I’d prefer the look of the S3, the X3 doesn’t look strange at all IRL, whether parked or with somebody riding it. It’s cute, futuristic but not conspicuous and gets plenty of compliments. My wife described its aesthetic as “Death Star chic” and while I don’t totally know what that means, she’s not wrong. On the way to my office a sanitation truck driver rolled down his window to bellow “HEY—THAT’S A REALLY COOL BIKE.” Thanks, my dude!

VanMoof X3 e-bike

The current generation of VanMoof e-bikes are coated in matte paint and you can choose between a classic, sexy matte black or a pleasantly cheery matte light blue. A previous version of the bikes used glossy coating, but apparently the matte is supposed to be more scratch resistant. The paint does seem pretty tough though it’s not totally bombproof. Somehow the handlebars picked up a little nick in the paint, though I still have no idea where it came from or what did it (owls?).

Something important to note is that neither the VanMoof X3 or S3 look like e-bikes. They don’t have an ugly bulge jutting out from the frame and the top tube and down tube are both thick but uniform — and not so thick you’d think twice about it.

The electronic components are nestled away in the frame and even the drivetrain is tucked away and enclosed. And while there’s a deeply cool LED matrix display embedded in the top tube, only the rider really sees it. For anyone looking for an e-bike that doesn’t scream e-bike!!!! the VanMoof is one of the best choices if not the best choice you could make. It’s an awesome looking bike — not just an awesome looking e-bike.

VanMoof X3 in the city of roses.

RIDING

The VanMoof X3 is a nice-looking bike — you get it. But what about, you know, the biking? I can confidently report that from the first time you hop on it to your twentieth commute to work, the X3 is an absolute joy to ride.

As an e-bike newcomer I had reservations. Would the electric assistance cheapen the magic of riding a bike? Do I really want a bike doing the shifting for me? As it turns out, quite the opposite and yes, absolutely.

The VanMoof X3 (and its sibling the S3) give you an electric boost while pedaling — you’ll still be pedaling but it feels enticingly easy and you’ll go faster with less effort. The bike also features a Turbo Boost button on the right-side handlebar that gives you a big boost on top of the smoother normal electronic assistance, up to 20 miles per hour in the U.S.

You can choose the amount of help that you want. Using the VanMoof app, which we’ll get to, or a physical button, you can select what level of power assist you’d like from zero to four. Zero is you pedaling a heavy-ass bike alone with no help (it sucks) and four makes everything feel so easy there’s almost no way to break a sweat.

In my time testing the bike, I’d use “two” when I felt like getting a bit of a workout with extra pep in my pedal, four when I was in a hurry to get to my co-working space in the mornings and three the rest of the time, like riding to brunch on a weekend. Being able to choose the level of pedal assistance is a huge perk and it makes the bike feel flexible for different uses.

VanMoof X3 e-bike

The kick lock button, back wheel and enclosed chain.

Whatever mode you’re on, the turbo boost button is a killer feature. It flattens steep hills and makes it feel way safer to zip across busy intersections where you’re not sure drivers are paying attention. It’s fun and awesome for safe, defensive city riding.

It takes a little bit to get used to the automatic electronic shifting but that’s silky smooth too. I initially assumed that, like many things that worked perfectly well before having some extraneous “smart” high-tech nonsense draped over them (fridges! lamps! vibrators!) the technology would fail just often enough to be a nuisance.

After a long period of testing, I can report that the X3 rides as smooth and seamless as ever. Every once in a while I’d crunch down on the pedal or a gear won’t catch right away but it’s super rare. You can even use the app to customize when the bike shifts up and down and it’s worth playing around with that to find something that feels just right.

What else? The X3’s maximum assisted speed is in the U.S. is 20 mph (32km/hr), but anyone in Europe will be limited to 15.5 mph (25km/hr). The U.S. speed feels great and it’s painless to get up to 20mph and maintain that speed with the X3 in a way I’d have to destroy my quads to manage otherwise, even on my zippy non-electric road bike.

Beyond that, the seat is very comfy and the ride is pleasantly upright and natural. After riding the X3 for a while I had a hard time going back to hunching over on my (adorable) little Bianchi and pined for the comfy ride I’d gotten so used to.

VanMoof X3 e-bike

Tail light from the future.

VALUE

The VanMoof X3 is an excellent value, all things considered. The company has a weird habit of tinkering with its pricing, but after a redesign and a colossal price drop in 2020 ($3,398 to $1,998 at the time) the bikes feel very well priced. Now they’re retailing for $2,298 — $300 more than the previous price but still a fine deal for anyone looking for a very full-featured e-bike without spending more than around $2,000.

That’s not very much more than you’d spend on a regular bike, sans electricity and many, many cool bells and whistles. And if you’re into higher end bikes, it could even be a lot less. It’s also substantially less than the high end of e-bike competition, which the VanMoof bikes feel like they compete with, even with the wallet-friendlier price tag.

Still, it’s kind of stressful that VanMoof is quietly messing around with the pricing with the bikes already out in the wild. It would suck to plan to buy one only to see the price shoot up before you’d pulled the trigger.

The company should be more transparent about this, giving set future dates for planned price changes. There also seem to be updates within generations of the bikes, so an X3 you buy now might differ from an X3 you could buy in 2020. That’s confusing and all of it should be made clearer somewhere obvious on the website.

vanmoof-app

The VanMoof app’s in-app ride tracking and summary stats.

RANGE

One of the biggest considerations with an e-bike (or an e-anything!) is range. VanMoof says the X3’s range is 37 miles using “full power” and up to 93 miles in economy mode. If you’re getting 93 miles out of the battery, you probably aren’t even using the pedal assistance at all, so you can just toss that number out. The low end estimate of 37 miles might be a little generous for someone who’s using the bike on the fourth power assistance level and smashing the turbo boost regularly, but 35-45 miles feels about right from my testing (usually mode 3 or 4, occasionally 2, light use of turbo button).

The range feels good. Even using the X3 most days out of the week, charging is infrequent enough to never feel annoying. In my case, that meant daily short rides (2.5-5 miles, usually) and the occasional longer ride (10-20 miles). If you’re using the X3 or S3 to commute to work somewhere that’s farther away, you’re going to find yourself plugging in more. Even so, I never got into a situation where I was concerned that I’d run out of battery far from home. And even if you do, you can still pedal the bike — it’s just really heavy. Most people will probably charge up overnight, but you can fill up the battery in four hours if you need to.

Something to note is that you’ll plug in a wall charger directly to the bike to charge it. For anyone who can’t charge and store the X3 on ground level, know you’ll have to carry the whole dang bike to an outlet. The lack of a removable battery might be a strike against the VanMoof bikes for folks who live in walk-ups or small apartments, but for people with somewhere easy to store it, this wasn’t something I thought twice about.

While the built-in range is totally adequate for a lot of use cases, VanMoof just introduced an external add-on battery pack for both the X3 and S3. The battery slots into a little platform, pictured below and mounted on our test bike, and it extends the X3’s range considerably. VanMoof sells the PowerBank accessory for $348. The thing isn’t small — it weighs six pounds — but VanMoof says it’ll give you anywhere from 28 to 62 miles of extra range. Again, almost nobody is going to hit the high end of this, but even at the low end it almost doubles the bike’s existing range.

External PowerBank via VanMoof

The PowerBank is big and pretty clunky. It doesn’t look awful, but it definitely makes the X3 look like an e-bike. It’s not elegant like the removable battery on the Cowboy, another extremely handsome e-bike, but it’s ok. If everything else about a VanMoof suits you perfectly but you need more range, it’s great to have the option, even if you’ll be shelling out for it.

VanMoof X3 e-bike

TECH FEATURES

The tech bells and whistles are something that really makes the VanMoof X3 and S3 stand out from the crowd. The X3’s price feels reasonable for a reliable, great-looking e-bike, but on top of that you’ll be getting an electric steed with some pretty sweet tricks:

  • Matrix display: On the bike’s top tube an array of LED lights built into the metal displays your speed, battery life and other useful info. This is a killer feature, it’s extremely cool!
  • Alarm. You can activate an alarm that will *literally growl* at anyone who jostles your bike. It’s intense and really loud.
  • Kick lock. You can kick a small physical button to alarm the bike and lock the back wheel. If you live in a city with bike theft, someone could still toss the bike in a truck easily so this isn’t a single security solution (I used a normal mini Kryptonite lock and that worked great.)
  • Find My on iOS. If you’re an iOS user you can track your bike’s whereabouts easily. It’s a nice feature, though ideally if your bike is well-locked you aren’t going to be messing with this much.

Vanmoof Find My iOS

VanMoof support for “Find My” app in iOS

  • Lights. The VanMoof X3 has great built-in lights, front and back.
  • App: Surprisingly, the app is actually pretty good. You can customize lots of small things (bell noise, alarm on or off, shifting preferences), use it to track your rides and more. You also don’t have to be connected to the bike with the app to do the most essential stuff, liking riding it, unlocking it and changing your level of electric assistance. I had an occasional connectivity problem with the app (usually on Android) but this was easily resolved and never kept me from biking anywhere, though it did mean some rides weren’t automatically tracked. Importantly, you can also track your bike’s whereabouts through the app and VanMoof touts this feature combined with its alarm system and recovery team for helping people get their bikes back.

VanMoof X3 e-bike

Overall, something great about the X3 is that the tech features aren’t just fancy tricks — they really enhance the experience. And even so, they’re optional. You can ride the bike and benefit from the power assistance without using the app. You can use a regular lock and skip the alarm system if you choose to, or use a physical button code to disable it manually. You can change the power assistance mode with the same button. This is all huge and lets you use the e-bike how you want to. Personally, I’d never buy an e-bike that required connectivity, a phone or an app to operate it; that’s just asking for trouble.

OTHER CONSIDERATIONS

Shipping and Assembly: The VanMoof X3 and S3 come in the mail in a big box. The assembly process was almost painless — except for this one really fiddly bit you have to slide into another fiddly bit which took me the better part of an hour and some searching on the VanMoof subreddit (not the only one with this problem!)

Extra Support: VanMoof offers three paid plans to keep your bike in working order and in your possession. You can buy a three-year maintenance plan for $348, a three-year theft recovery plan for $398 or a combined plan for $690 (broken down via VanMoof below).

VanMoof support plans

Maintenance: Where you live should be a major consideration when thinking about buying a VanMoof. In my time testing it for reliability over an extended period, I was surprised by how few problems came up. I had to mess around with re-centering the front wheel at some point because a brake pad was rubbing, but aside from occasional app connectivity issues, that was pretty much it. Of course, significant wear and tear means any bike could benefit from a pro tune up from someone who knows the model.

VanMoof has full-fledged stores in Amsterdam, London, Paris, Berlin, New York, San Francisco, Seattle and Tokyo. Beyond its flagship stores, the company relies on an expanding network of service centers and “certified workshops” to maintain its bikes, so be sure to check what’s near you. Personally, I’d want to be near enough to a VanMoof store or at least a service center to guarantee my $2,000+ investment and its many, many technological bits could be maintained in perfect health. Nobody wants to ship a bike back for repairs, especially a heavy, technologically complex one.

Prior to testing out the X3, e-bikes aren’t something I’d thought a lot about and I wasn’t really sure who they were for. I first heard of VanMoof a couple of years ago when a close friend and much more serious biker than me bought one for towing her dog (the goodest girl) on a long work commute. We rode to the farmer’s market together and her bike looked very cool, but I was skeptical that something with so much technology under the hood could prove reliable over time.

Bikes are mechanical and simple — that’s something wonderful about them! Could an e-bike really translate the joyful simplicity of biking into something much more high tech? As it turns out, yes. After test riding the VanMoof X3 to get a sense of its reliability over time and how its features hold up in normal day-to-day use, I regret my early skepticism.

I don’t know if I can overstate how much riding an e-bike, specifically this e-bike, enhanced my life in small ways for the better while I tried it out. Biking more — and e-bikes do get people biking more — makes me happier and healthier. Biking more has helped me ease out of the intensely sedentary pandemic period into new habits that make me feel more connected to the world around me. I’m seeing my city with fresh eyes, biking to new neighborhoods I’ve never explored and appreciating all of the little things I took for granted. My only e-bike regret is not hopping on one sooner.

Cowboy launches the Cowboy 4 e-bike, with a step-through version and built-in phone charger

E-bike startup Cowboy has launched the Cowboy 4, its newest generation of urban electric bikes. The bike will come in two different frames, a traditional frame, and a step-through.
The C4 is basically an upgrade on the previous version 3, while the ‘C4 ST’ is a step-through model which the company is predicting will appeal to young people used to city bikes.

The C4 and C4 ST are both priced at £2,290/€2,490 inclusive of mudguards and are available for pre-order with a €100/£100 deposit starting from today cowboy.com, with deliveries starting in September 2021.

Cowboy has raised $46.1M in venture capital and largely extent competes with VanMoof (which raised $61.1M) and Furo Systems (£750K) to a lesser extent. The basic differences between the three are that Cowboy is moving closer to leverage the cloud and apps as its main differentiation, VanMoof tends to built things (like a screen) into the bike (and has an app), and Furo is more about ease of maintenance, and weight.

Cowboy says both bikes feature 50% more torque via their automatic transmission. There are no gears to change, with the engine kicking in as you turn the cranks. The removable battery weighs 2.4kg, giving the bike a range of up to 70km.

The heaviest version of the bikes is 19.2 kg including battery and both will hit 25 km/h (15 mph).

Adrien Roose, Cowboy Co-Founder and CEO said in a statement: “The Cowboy 4 completely redefines life in and around cities. By designing two frame types featuring our first-ever step-through model, an integrated cockpit, and a new app, we are now able to address a much larger audience and cater to many more riders to move freely in and around cities,” he added. “Our mission is to help city dwellers move in a faster, safer and more enjoyable way than any other mode of urban transportation. Be it wandering through the city or staying fit, it’s a reconnection with your senses and a rediscovery of the simple thrill of riding a bike.”

The step-through model is optimized to suit riders 160-190cm in height, while the normal C4 will accommodates riders 170-195cm tall.

Mike Butcher meets Cowboy's Adrien Roose

Mike Butcher meets Cowboy’s Adrien Roose

Doing a very quick test of the new bikes in a London basketball court and around local streets, I found both bikes to be very nippy on the off and a pleasure to ride. Cowboy is probably right – the step-through version is likely to appeal to a wide variety of riders.

Roose said the bike has been custom-designed. Only the saddle and the carbon belt are made by third-party companies Selle Royal and Gates, respectively. The brake cables are now integrated into the handlebars and stem, brakes and pedals have new angles, and the rear wheel has a ‘dropout’ design.
Cowboy will offer a custom-designed series of accessories starting with a rear rack and kickstand. The C4 and C4 ST will come in Absolute Black, Peyote Green, and Sand Dune, and are available to pre-order now, with deliveries beginning in September. Both models will feature pre-fitted mudguards.

The bikes also now feature a wireless charging mont on the stem featuring a built-in Quad Lock mount to hold the rider’s smartphone and wirelessly charge it via the bike’s internal battery.

Tanguy Goretti, Co-Founder, and VP Software added: “The new Cowboy app [will show] remaining battery range, air quality en route and a wide range of live fitness stats.”

The app also has a new navigation screen, 3D map rendering layout, turn-by-turn directions, air quality index for routes, live fitness data, leaderboard rankings; a new community feature offering the ability to join curated group rides across capital cities in Europe.

Cowboy is also offering a free repair network across Belgium, The Netherlands, Germany, France, the United Kingdom, Austria and Luxembourg; 6 days a week customer support; and a subscription plan operated in partnership with Qover which includes theft detection, theft insurance throughout Europe.

Brazil’s iFood outlines sustainability initiatives aiming to reduce its carbon footprint

The Brazilian-based pan-Latin American food delivery startup iFood has announced a series of initiatives designed to reduce the company’s environmental impact as consumers push companies to focus more on sustainability.

The program has two main components — one focused on plastic pollution and waste and another aiming to become carbon neutral in its operations by 2025.

Perhaps the most ambitious, and surely the most capital intensive of the company’s waste reduction initiatives is the development of a semi-automated recycling facility in Sao Paulo.

“We want to transform the entire supply chain for plastic-free packaging in Brazil. By controlling the national supply chain, from production to marketing and logistics, we can offer more competitive pricing for packaging to industries that already exist but do not have a scale of production and demand today,” said  Gustavo Vitti, the chief people and sustainability officer at iFood. 

 The company has also created an in-app option that allows customers to decline plastic cutlery when they’re getting their food delivered. 

“These initiatives will contribute to reducing the consumption of plastic items, which are often sent without being requested and end up going unused into the garbage bin,” said Vitti. “In the first tests that we did, 90 percent of consumers used the resource, which resulted in the reduction of tens of thousands of plastic cutlery and shows our consumers’ desire to receive less waste in their homes.”

On the emissions front, the company will work with Moss.Earth, a technology company in the carbon market, which developed the GHG inventory to offset its emissions by buying credits tied to environmental preservation and reforestation projects. 

But the company is also working Tembici, a provider of electric bikes in Brazil to move its delivery fleet off of internal combustion powered mopeds or scooters.

“We know that compensation alone is not enough. It is necessary to think of innovative ways to reduce CO2 emissions. In October last year, we launched the iFood Pedal program, in partnership with Tembici, a project developed exclusively for couriers that offers affordable plans for renting electric bikes,” said Vitti. “Currently, more than 2,000 couriers are registered and are sharing 1,000 electric bikes in São Paulo and Rio de Janeiro in addition to the educational aspect of program that we have contemplated. With good adherence indicators, our plan is to gradually expand the project, taking it to other cities and, thus, increase our percentage of clean deliveries.”

The Brazilian electric motorcycle company, Voltz Motors is also working with iFood, which ordered 30 electric motorcycles for use by some of its delivery partners. The company hopes to roll out more than 10,000 motorcycles over the next 12 months. 

Coupled with internal facing initiatives to improve water reuse, deploy renewable energy and develop a green roof at its Osasco headquarters, iFood is hoping to hit sustainability goals that can improve the environment across Brazil and beyond. 

“We know that we have a long way to go, but we trust that together with important partners and this set of initiatives, in addition to others that are under development, it will be possible to reduce plastic generation and CO2 emissions impact on the environment. Our relevance and presence in the lives of Brazilian families further reinforces the importance of these environmental commitments for the planet,” said Vitti.

Micromobility startup Helbiz to go public via a SPAC, and will expand into ghost kitchens

Micromobility startup Helbiz, which now operates across Europe and the USA, is merging with a special purpose acquisition company (SPAC) to become a publicly listed company, giving it a war chest to potentially roll-up smaller competitors in the space, as well as the resources to expand into “cloud” or “ghost” kitchens as part of a move into food delivery.

Helbiz intends to merge with GreenVision Acquisition Corp. (Nasdaq: GRNV) in the second quarter of 2021. The combined entity will be named Helbiz Inc. and will be listed on the Nasdaq Capital Market under the new ticker symbol, “HLBZ.”

The transaction includes $30 million PIPE anchored by institutional investors and approximately $80 million in net proceeds will be fed into Helbiz’s micromobility and advertising businesses, which have 2.7 million users.

Helbiz says the merged entity will have a valuation of $408 million, and by run Helbiz’s existing management under CEO Salvatore Palella.

Palella said: “Through this transaction, we’re committed to fulfilling our vision in revolutionizing transport by using micromobility to become a seamless last-mile solution.”

He further revealed to me that the company plans to establish “ghost kitchens” in Milan and Washington, DC later this year, with the aim of introducing a five-minute delivery time.

Helbiz has tried to differentiate itself from other players like Lime and Bird by offering e-scooters, e-bicycles and e-mopeds all on one platform.

Key to Helbiz’s offering is an integrated geofencing platform that tends to appeal to city authorities who don’t want scooters left in random places, as well as a swappable battery that enables easier charging of the devices. Its subscription service allows users to take unlimited 30-minute trips on its e-bikes and e-scooters every month.

In Europe the company currently operates a fleet of e-scooters and e-bicycles in Milan, Turin, Verona, Rome, Madrid and Belgrade, and in the U.S. it operates in Washington, DC, Alexandria, Arlington and Miami.

David Fu, chairman, and CEO of GreenVision, commented: “Helbiz has distinguished itself as the only company to offer e-scooters, e-bicycles, and e-mopeds all on one user-friendly platform… Helbiz has a proven and capital-light business model that combines hardware, software, and services with extensive customer relationships.”

Micromobility startup Helbiz to go public via a SPAC, and will expand into ghost kitchens

Micromobility startup Helbiz, which now operates across Europe and the USA, is merging with a special purpose acquisition company (SPAC) to become a publicly listed company, giving it a war chest to potentially roll-up smaller competitors in the space, as well as the resources to expand into “cloud” or “ghost” kitchens as part of a move into food delivery.

Helbiz intends to merge with GreenVision Acquisition Corp. (Nasdaq: GRNV) in the second quarter of 2021. The combined entity will be named Helbiz Inc. and will be listed on the Nasdaq Capital Market under the new ticker symbol, “HLBZ.”

The transaction includes $30 million PIPE anchored by institutional investors and approximately $80 million in net proceeds will be fed into Helbiz’s micromobility and advertising businesses, which have 2.7 million users.

Helbiz says the merged entity will have a valuation of $408 million, and by run Helbiz’s existing management under CEO Salvatore Palella.

Palella said: “Through this transaction, we’re committed to fulfilling our vision in revolutionizing transport by using micromobility to become a seamless last-mile solution.”

He further revealed to me that the company plans to establish “ghost kitchens” in Milan and Washington, DC later this year, with the aim of introducing a five-minute delivery time.

Helbiz has tried to differentiate itself from other players like Lime and Bird by offering e-scooters, e-bicycles and e-mopeds all on one platform.

Key to Helbiz’s offering is an integrated geofencing platform that tends to appeal to city authorities who don’t want scooters left in random places, as well as a swappable battery that enables easier charging of the devices. Its subscription service allows users to take unlimited 30-minute trips on its e-bikes and e-scooters every month.

In Europe the company currently operates a fleet of e-scooters and e-bicycles in Milan, Turin, Verona, Rome, Madrid and Belgrade, and in the U.S. it operates in Washington, DC, Alexandria, Arlington and Miami.

David Fu, chairman, and CEO of GreenVision, commented: “Helbiz has distinguished itself as the only company to offer e-scooters, e-bicycles, and e-mopeds all on one user-friendly platform… Helbiz has a proven and capital-light business model that combines hardware, software, and services with extensive customer relationships.”

E-bike subscription service Dance closes $17.7M Series A, led by HV Holtzbrinck Ventures

Three months on since the former founders of SoundCloud launched their e-bike subscription service, Dance they are today announcing the close of a $17.7 million (€15 million) Series A funding round led by one of the larger European VCs, HV Holtzbrinck Ventures.

Founded by Eric Quidenus-Wahlforss (ex-Soundcloud), Alexander Ljung (ex-Soundcloud) and Christian Springub (ex-Jimdo), Dance has ambitions to offer its all-inclusive service subscription package into expanded markets across Europe and eventually the US. Dance is currently operating the invite-only pilot of its e-bike subscription in Berlin, with plans for a broader launch, expanded accessibility and availability and new cities next year. 

Rainer Märkle, general partner at HV Holtzbrinck Ventures said in a statement: “The mobility market is seeing a huge shift towards bikes, strongly fueled by the paradigm shift of vehicles going electric. Unfortunately, the majority of e-bikes on the market today have some combination of poor design, high upfront costs, and cumbersome maintenance. We analyzed the overall mobility market, evaluated all means of transport, and crunched the numbers on all types of business models for a few years before we found what we were looking for. Dance is by the far the most viable future of biking, bridging the gap between e-bike ownership and more ‘joyful’ accessibility to go places.”

E-bikes tend to be notoriously expensive to purchase and a hassle to repair. That said, startups like VanMoof and Cowboy have brought an Apple -esque business model to the market which is fast bringing the cost of full ownership down.

Most commuters are put off cycling the average 10 kilometers (6.2 miles) commute but e-bikes make this distance a breeze. Dance sits in that half-way house between owning an expensive bike and having to hunt down a rentable ebike or electric scooter close to your location.

Additionally, the COVID-19 pandemic has brought individual, socially distanced, transport into sharp relief. UK sales of e-bikes have boomed, seeing a 230% surge in demand over the summer. This has happened at the same time as EU governments have put in more than 2300km of bike lanes, with the UK alone pledging £250 million in investment.

Quidenus-Wahlforss said the startup has been “inundated with positive responses from around the world since we announced our invite-only pilot program.”

Dance’s subscription model includes a fully assembled e-bike delivered to a subscriber’s door within 24 hours. This comes with maintenance, theft replacement insurance, a dedicated smartphone app, concierge services, GPS location tracking and unlocking capabilities.

After lockdowns lead to an e-bike boom, VanMoof raises $40M Series B to expand globally

E-bike startup VanMoof, has raised a $40 million investment from Norwest Venture Partners, Felix Capital and Balderton Capital. The Series B financing comes after a $13.5 million investment in May. The funding brings VanMoof’s total raised to $73 million and furthers the e-bike brand’s ultimate mission of getting the next billion on bikes.

The Series B funding will be used to meet the increased demand, shorten delivery times and build a suite of rider service solutions. It also aims to boost its share of the e-bike market in North America, Europe and Japan.

Partly driven by the switch of commuters away from public transport because of the COVID-19 pandemic, the e-bike craze is taking off.

Governments are now investing in cycling infrastructure and the e-bike market is set to surpass $46 billion in the next six years, according to reports.

Ties Carlier, co-founder VanMoof commented: “E-bike adoption was an inevitable global shift that was already taking place for many years now but COVID-19 put an absolute turbo on it to the point that we’re approaching a critical mass to transform cities for the better.”

VanMoof says it realized a 220% global revenue growth during the worldwide lockdown and sold more bikes in the first four months of 2020 than the previous two years combined.

Stew Campbell, Principal at Norwest said: “Taco, Ties and the VanMoof team have not only built an unparalleled brand and best-selling product, but they’re reshaping city mobility all over the world.”

Colin Hanna, Principal at Balderton: “As the COVID-19 crisis hit supply chains worldwide, VanMoof’s unique control over design and production was a key advantage that allowed the company to react nimbly and effectively. Moreover, VanMoof’s direct to consumer approach allows the company to build a close relationship to their riders, one that will be strengthened by new products and services in the years to come.”

VanMoof launched the new VanMoof S3 and X3 in April of this year. I reviewed the S3 here and checked out the earlier X2 version here.