Ecobee CEO and Founder speaks to TechCrunch Live about CES, Nest, and finding product market fit

TechCrunch Live hosted a special, in-person event at CES featuring a long conversation with Ecobee CEO and founder Stuart Lombard. This was our first in-person TechCrunch Live, and I can’t wait to do more. We talked about a lot — how a startup can maximize CES, build delightful products, and how hardware startups can raising money.

Nest loomed large over a part of this interview. While Lombard and Ecobee claim to have produced the first web-connected thermostat, Nest, launched four years after Ecobee, defined the standard. After Nest burst from stealth in 2011, it forced Ecobee to retool its smart thermostat. As Lombard admits, Nest changed the trajectory of Ecobee. “[The Nest thermostat] taught us the difference between wanting to be good and actually being good,” he said, adding later, “It really forced us to retool and think about what it means to be great.”

And the early Ecobee products were not great. “We made a lot of compromises along the way,” Lombard said, showing off Ecobee’s first product to the TechCrunch Live cameras. The differences between the first Ecobee and the first Nest are striking: Where the Nest is constructed out of sleek metal and shiny glass, the Ecobee is all plastic. Sure, it worked well but it lacked the same appeal as the first Nest. He says, in short, as a startup, customers need to love your company and products.

I hear this sentiment a lot on TechCrunch Live. Great products delight in surprising ways. Where the Ecobee offered similar functionality, Lombard admits it wasn’t until the Nest hit the market that Ecobee developed a world-class user experience and design.

I hope you can take the time and watch the show. It’s embedded below, and it’s a must-hear for hardware startups. Trust me, this is one of the best TechCrunch Live events.

Watch the entire show right here.

Show Outline

On CES:

  • What’s it like for a hardware startup to be at CES?
  • What should a hardware startup aim to accomplish CES?

Founding Ecobee: Developing a market segment and competing against Nest:

  • How can a household goal turn into a company?
  • How does Stuart feel Nest changed Ecobee, and how can founders best utilize competition, especially in marketing?
  • What does it feel like when your company finally finds product market fit?

How Ecobee is still winning:

  • Why is it hard for hardware companies to raise capital?
  • Why Ecobee took a significant investment from Amazon, and what advice does Stuart have for founders talking to Amazon?
  • How does Ecobee keep up with changing consumer expectations?

Fundraising for hardware

  • Why Stuart advises startups to look at their customer list for investment opportunities.
  • Why a company should aim for longevity in fundraising
  • Why the easiest time to pitch a VC is before you have anything to sell.
  • Why Ecobee tried to go public through a SPAC in 2020.

Ecobee CEO and Founder speaks to TechCrunch Live about CES, Nest, and finding product market fit by Matt Burns originally published on TechCrunch

Hear from Ecobee CEO and Founder at a special, in-person TechCrunch Live at CES

Ecobee started in 2007 when connected thermostats were an entirely different product and nothing like what’s available today. Ecobee released its Smart thermostat in 2008, bringing modern connectivity and usability to the device. I’m excited to host a special irl TechCrunch Live event at CES 2023. We’re filming in the LVCC Grand Concourse on the first day of CES, and hope you can stop by to watch.

Stuart Lombard is sitting down with me to talk about the growth and development of his startup, ecobee. He started the company in 2007 with fellow Canadians to improve household energy use. He raised $159 million to fund the effort and sold the company for $750 million.

At TechCrunch Live, we host conversations with successful founders who took an interesting path, and Lombard journey is filled with twists and turns. The company raised its $2.23 million Series A in 2007, released its first product in 2008, and then in 2011, had to fight for attention after the sleek Nest Learning Thermostat release. Ecobee kept at it. In 2021, Generac Power Systems bought ecobee for $750 million.

This TechCrunch Live will be filmed at CES 2023, and it’s free to attend. Watch the broadcast at booth #60488, located in the LVCC Grand Concourse, at 11:00 on Thursday, January 5. The event will also be streamed live on TechCrunch.com, YouTube, Facebook, and Twitter.

TechCrunch Live returns to its normal, weekly schedule starting on February with Benchmark’s Sarah Tavel and Cambly CEO and co-founder Sameer Shariff.

Read more about CES 2023 on TechCrunch

Hear from Ecobee CEO and Founder at a special, in-person TechCrunch Live at CES by Matt Burns originally published on TechCrunch

Generator-maker Generac set to buy smart thermostat startup Ecobee

Wisconsin-based generator producer Generac today announced plans to acquire Ecobee. A bit of a surprising match on the face of it, though not the first time we’ve seen a more traditional company has expanded into the smart home space through this kind of acquisition — take Assa Abloy’s purchase of August Home a few years back.

If nothing else, it’s the easiest way to kickstart new tech development for a company that’s been around for a long time — more than 60 years, in Generac’s case. The company will pay $200 million in cash, plus $450 million in stock to Ecobee’s shareholders. If additional targets are hit before closing, Generac will toss in up to $120 million more in stock, totaling up to $770 million.

Toronto-based Ecoboee was founded in 2007, and has since become one of the bigger names in the connected thermostat space, alongside companies like Nest, which was acquired way back in 2014. Nest would eventually become Google’s de facto smart home brand. And, like Nest, Ecobee subsequently expanded into additional smart home devices, including security cameras and sensors.

“Generac’s evolution into an energy technology solutions company creates many opportunities to integrate our ecobee products with their residential device offerings, enabling direct monitoring and control of a significant portion of the home’s electrical load,” Ecobee CEO Stuart Lombard said in a statement. “We are excited to join the Generac team so together we can deliver a cleaner, more resilient and sustainable energy future for our customers and communities.”

Ecobee has raised around $150 million, including investments from Amazon’s Alexa Fund. For a while, Amazon seemed like a clear candidate to acquire the company, adding to its existing smart home brands like Ring, though it recently announced its thermostat created with help from Honeywell.

The deal is expected to close in Q4, pending regulatory approval.

Flair’s Smart Vent system is a big improvement for anyone looking to improve their home HVAC

Smart thermostats are fairly ubiquitous these days, but depending on which one you’re using, you could be getting a lot more from your home heating and cooling – with relatively simple DIY upgrades. The Flair Smart Vent system is one such upgrade, and though it costs a bit upfront to get going (each register is $79 to start depending on size), you won’t have to call an HVAC contractor or break down any walls to take advantage of what it offers.

The basics

Flair’s system is designed around a simple idea: Controlling the airflow across individual rooms can help you be more efficient about where you direct your heating and cooling, and when. The basic ingredients Flair uses to make this happen are its Smart Vents, which fit into existing floor and wall register slots in standard sizes. The Flair designs are low profile, with all the electronics contained in casing that rests under floor level. They can be hardwired for power, but they also ship with two C batteries the provide “years” of power before they require replacement.

Flair advises three different approaches to determining how many Smart Vents you need to complement your existing system: If you have one room that’s too cold when cooling and too hot when heating, just get a Smart Vent and Flair Puck for that room. If you have just one room that gets too little cooling, and too little heating, equip all your other rooms with Smart Vents and Pucks (or Ecobee sensors if you have an Ecobee thermostat, but we’ll get to that later). If your HVAC is already pretty even, but you just want more control and efficiency gains, then equip the whole house as a third option.

Each room will require a Puck, which is a small round device that includes temperature control and monitoring. The first of these needs to be hardwired to power via the included USB cable, since it acts a bridge connecting the Flair system to your home network. All the others can be powered by included AAA batteries, and they’re very power efficient thanks in part to the e-Ink display.

Flair works in a number of modes, including one that’s compatible with any thermostat where you simply set the temperature for any room, and the associated vent(s) will open or close depending on whether the temperature in that room matches up. It can also work directly with Ecobee and Honeywell smart thermostats for a much more intelligent mode where they receive or send the temperature to the smart unit, and coordinate their open/shut status depending on that. Google has changed the Nest API, so Flair is working on supporting similar features on Nest systems through that in future, but for now it works with Nest installations the same way it would with ‘dumb’ thermostats.

Design and features

Image Credits: Flair

Flair’s Smart Vents themselves are attractive, well-made hardware. The vent covers themselves are made of metal, with an attractive grill design that will go with most decors. They’re exclusively white, which could be an issue for dark flooring, but they’re definitely a step up from your average registers. One one side, they have an LED light strip that is used during setup for identifying which is which, and underneath, the have the battery housing, louvres and the motors that control their open and shut status.

As mentioned, the Smart Vents can be associated with a Puck, which will provide them the ambient temp information, as well as target temp, in order to set them open or shut. They can also use an Ecobee sensor to get their marching orders when set up for software integration with an Ecobee system. I installed my review units and first tried them with the Flair app providing target temp info to the Ecobee, but then switched it around so that the Ecobee determined the desired temperature, and the Flair units all inherited that info and set their open/close status accordingly.

At first, I found the Flair app a bit intimidating just because with a multi-vent system it presents a lot of information, and some degree of logic to initially set up. But once I got the Ecobee integration working, the whole Flair system just worked – and worked like magic.

In this configuration, you never even have to think about the fact that the vents are Smart; they just do whatever they need to in order to equalize the temperature and keep heating and cooling routing intelligently. It made an impressive difference in the amount of airflow circulating around my nearly 100-year old house – and my setup isn’t necessarily ideal because there are a few non-standard, larger registers around that can’t yet be Flair-equipped.

The Pucks themselves are well designed, with magnetic, stick-up and screw-in installation options, and readible, power-efficient e-Ink displays. Their bezel turns for temperature control, and they can also be placed out of sight if you really just want to use them as remote sensors.

Bottom line

You might think that whether a register is open or closed wouldn’t make much difference to the efficacy of a house-wide HVAC system, but in my experience, the before-and-after of Flair was dramatically different. I started out with one problem spot primarily (the master bedroom) and afterwards it got to target temp much more quickly, both in heating and cooling modes.

Even if you find your central air and heating are already pretty effective, Flair seems like a wise upgrade that will provide lasting benefits in terms of consistency and power efficiency. Plus, if you use Flair as the controller, you can set different target temps for different rooms depending on individual occupant preferences.

True zoned HVAC systems can cost thousands – especially if you’re replacing existing ducting in walls. Flair’s solution is a lot more affordable by comparison, and provides effective results with DIY installation that takes just minutes to set up.

Nest launches its $129 thermostat with a new design, swipe and touch interface on the side

Google’s Nest unit today launched its newest thermostat. At $129, the Nest Thermostat is the company’s most affordable one yet, but it’s also the first to feature a new swipe and tap interface on its side, as well as Google’s Soli radar technology to sense room occupancy and when you are near the device.

Soli, it is worth noting, is not being used for enabling gesture controls. Instead, because the design team wanted a solid mirror finish on the front, Nest decided to use it purely for motion sensing.

The new thermostat, which is made from 49 percent recycled plastic, will come in four colors, Snow, Charcoal, Sand and Fog. The company is also launching a $14.99 trim kit to help you hide any imperfections in your pain when you install the new thermostat.

Image Credits: Nest

“It has this inviting form with this intuitive swipe up and down control, which lets you interact with this product really naturally, instead of pressing these tiny little buttons that most traditional thermostats have,” Nest product lead Ruchi Desai told me.

It’s worth noting that this new version is mostly meant for users in smaller apartments or condos, as it doesn’t support Nest’s remote sensors. To get support for those, you’ll need a Nest Thermostat E (which can occasionally be found for around $139) or the fully-fledged Nest Learning Thermostat .

Talking about learning, among the feature the team is highlighting with this release is the thermostat’s ability to help you schedule your custom temperature settings for different times of the day — and different days. Nest calls this Quick Schedule.

“Unlike the Nest Learning Thermostat, which has the auto-schedule [feature], this one actually offers the ability to create temperature presets, which gives you the ability to set up a schedule based on your lifestyle, based on your preferences,” Desai said. “It will also give you the flexibility of holding temperatures, which means it’ll override the schedule that you have in times when you need the control and flexibility.”

Image Credits: Nest

That sounds a lot like what you’d find in most of today’s smart thermostats from the likes of Ecobee and other Nest competitors, but it’s a first for Nest.

With its Savings Finder feature, the thermostat can also look for small optimizations and suggest minor tweaks that can result in additional energy savings.

Thanks to the new built-in Soli radar chip, the device can automatically lower the temperature when you’re not home. It’s a shame the team isn’t using the chip for any gesture controls, something Google did with its Pixel 4 phone, but the team tells me that it decided not to do this because it didn’t fit the user profile.

“I think that was a very conscious decision we made while designing this product, because for this product we really have the user in mind and we really wanted to focus on the features that were really important to this user. And these are brand new to smart home, they really wanted app control — it seems so basic to us but it’s a massive upgrade for them, right. And all these energy-saving features that come with the thermostat were something that they valued a lot. So we wanted to focus on the features that these users valued for this product,” Desai explained.

Maybe we’ll see Nest do more with this technology in the next iterations of its more expensive thermostats. For now, it feels like a bit of a missed opportunity, though in all fairness, Soli in the Pixel 4 mostly felt like a gimmick and at least the Nest team is putting it to practical use here.

Image Credits: Nest

Like before, Nest promises that it will only take about half an hour or so to install the new thermostat. The app walks you through the individual steps, which should make the process pretty straightforward, assuming your heating and cooling system follows modern standards.

To control the thermostat remotely, you’ll use the Google Home app, where you’ll also find all of the smart features to help you save more energy.

The new thermostat is now available in the U.S. (for $129.99) and Canada (for $179.99 CAD). In Canada, the trim kit will retail for $19.99 CAD). As the team noted, between various utility rebates and rewards, a lot of users may be able to get theirs for only a few dollars, depending on where they live.

Image Credits: Nest

Nest launches its $129 thermostat with a new design, swipe and touch interface on the side

Google’s Nest unit today launched its newest thermostat. At $129, the Nest Thermostat is the company’s most affordable one yet, but it’s also the first to feature a new swipe and tap interface on its side, as well as Google’s Soli radar technology to sense room occupancy and when you are near the device.

Soli, it is worth noting, is not being used for enabling gesture controls. Instead, because the design team wanted a solid mirror finish on the front, Nest decided to use it purely for motion sensing.

The new thermostat, which is made from 49 percent recycled plastic, will come in four colors, Snow, Charcoal, Sand and Fog. The company is also launching a $14.99 trim kit to help you hide any imperfections in your pain when you install the new thermostat.

Image Credits: Nest

“It has this inviting form with this intuitive swipe up and down control, which lets you interact with this product really naturally, instead of pressing these tiny little buttons that most traditional thermostats have,” Nest product lead Ruchi Desai told me.

It’s worth noting that this new version is mostly meant for users in smaller apartments or condos, as it doesn’t support Nest’s remote sensors. To get support for those, you’ll need a Nest Thermostat E (which can occasionally be found for around $139) or the fully-fledged Nest Learning Thermostat .

Talking about learning, among the feature the team is highlighting with this release is the thermostat’s ability to help you schedule your custom temperature settings for different times of the day — and different days. Nest calls this Quick Schedule.

“Unlike the Nest Learning Thermostat, which has the auto-schedule [feature], this one actually offers the ability to create temperature presets, which gives you the ability to set up a schedule based on your lifestyle, based on your preferences,” Desai said. “It will also give you the flexibility of holding temperatures, which means it’ll override the schedule that you have in times when you need the control and flexibility.”

Image Credits: Nest

That sounds a lot like what you’d find in most of today’s smart thermostats from the likes of Ecobee and other Nest competitors, but it’s a first for Nest.

With its Savings Finder feature, the thermostat can also look for small optimizations and suggest minor tweaks that can result in additional energy savings.

Thanks to the new built-in Soli radar chip, the device can automatically lower the temperature when you’re not home. It’s a shame the team isn’t using the chip for any gesture controls, something Google did with its Pixel 4 phone, but the team tells me that it decided not to do this because it didn’t fit the user profile.

“I think that was a very conscious decision we made while designing this product, because for this product we really have the user in mind and we really wanted to focus on the features that were really important to this user. And these are brand new to smart home, they really wanted app control — it seems so basic to us but it’s a massive upgrade for them, right. And all these energy-saving features that come with the thermostat were something that they valued a lot. So we wanted to focus on the features that these users valued for this product,” Desai explained.

Maybe we’ll see Nest do more with this technology in the next iterations of its more expensive thermostats. For now, it feels like a bit of a missed opportunity, though in all fairness, Soli in the Pixel 4 mostly felt like a gimmick and at least the Nest team is putting it to practical use here.

Image Credits: Nest

Like before, Nest promises that it will only take about half an hour or so to install the new thermostat. The app walks you through the individual steps, which should make the process pretty straightforward, assuming your heating and cooling system follows modern standards.

To control the thermostat remotely, you’ll use the Google Home app, where you’ll also find all of the smart features to help you save more energy.

The new thermostat is now available in the U.S. (for $129.99) and Canada (for $179.99 CAD). In Canada, the trim kit will retail for $19.99 CAD). As the team noted, between various utility rebates and rewards, a lot of users may be able to get theirs for only a few dollars, depending on where they live.

Image Credits: Nest

Brilliant adds a dimmer switch and smart plug to its smart home ecosystem

Until now, Brilliant only offered its relatively high-end smart switches with a touchscreen, but at CES this week, the company is expanding its product lineup with a new dimmer switch and smart plug. Both require that you already own at least one Brilliant Control, so these aren’t standalone devices but instead expansions to the Brilliant Control system.

The main advantage here is that once you have bought into the Brilliant system for your smart home setup, you won’t need to get a new Brilliant Control for every room. Because the Controls start at $299 for a single switch, that would be a very pricey undertaking. At $69.99, the dimmer is competitively priced (and offers a discount for bundles with multiple switches), as is the plug, at $29.99. This will surely make the overall Brilliant system more attractive to a lot of people.I’ve tested the Control in my house for the last few weeks and came away impressed, mostly because it brings a single, flexible physical control system to the disparate smart plugs, locks and other gadgets I’ve accumulated over the last year or so. I couldn’t imagine getting one for every room, though, as that would simply be far too expensive. Brilliant’s system works with Alexa and Google Assistant, and includes third-party integrations with companies like Philips Hue, LIFX, TP-Link Lutron, Wemo, Ecobee, Honeywell, August, Kwikset, Schlage, Ring, Sonos and others. The different Brilliant devices communicate over a Bluetooth Mesh and connect to the internet over Wi-Fi.

“Before Brilliant, an integrated whole-home smart home and lighting system meant either spending tens of thousands of dollars on an inflexible home automation system, or piecing together a jumble of disparate devices and apps,” said Aaron Emigh, co-founder and CEO of Brilliant. “With our new smart switch and plug-in combination with the Brilliant Control, we are realizing our mission to make it possible for every homeowner to experience the comfort, energy efficiency, safety and convenience of living in a true smart home.”

One nice feature of the dimmer is that it includes a motion sensor, which will allow for a lot of interesting usage scenarios. You’ll also be able to double-tap the switch to trigger a smart home or lighting scene.

The plug is obviously more straightforward, but it’s worth noting that it’s a plug you’d install in an electrical box, not a Wemo-style plug that you simply plug in. As with all Brilliant devices, that means you either have to be comfortable with doing some very basic electrical work yourself (and Brilliant offers very straightforward instructions) or have somebody install it for you.

Both the plug and dimmer switch are now available for pre-order and will ship in Q1 2020.

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