Twilio gets hacked, teens ditch Facebook, and SpaceX takes South Korea to the moon

Hi again! Welcome back to Week in Review, the newsletter where we quickly recap the top stories from TechCrunch dot-com this week. Want it in your inbox every Saturday? Sign up here.

Is Facebook for old people? If you’ve got a teenager around the house, you’ve probably heard them say as much. The most read story this week is on a Pew study that suggests this generation of teens has largely abandoned the platform in favor of Instagram/YouTube/TikTok/etc.; whereas in 2014 around 71% of teens used Facebook, the study says in 2022 that number has dropped down to 32%.

other stuff

Mark Cuban sued over crypto platform promotion: “A group of Voyager Digital customers filed a class-action suit in Florida federal court against Cuban, as well as the basketball team he owns, the Dallas Mavericks,” writes Anita, “alleging their promotion of the crypto platform resulted in more than 3.5 million investors losing $5 billion collectively.”

A troubling layoff trend: While tech layoffs might, maybe, hopefully be showing signs of slowing, Natasha M points out a troubling trend: some companies are announcing layoffs only to announce another round of layoffs just weeks or months later.

SpaceX launches South Korea’s first moon mission: South Korea has launched its first-ever lunar mission — a lunar orbiter “launched atop a SpaceX Falcon 9 rocket” ahead of plans to land on the surface some time in 2030.

Twilio gets hacked: While it’s unclear exactly what data was taken, Twilio says the data of at least 125 customers was accessed after some of its employees were tricked “into handing over their corporate login credentials” by an intense SMS phishing attack.

Amazon’s bizarre new show: Think “America’s Funniest Home Videos,” but made up of user-submitted footage from Ring security cameras. By now most people probably realize their every step is recorded on a security camera or three — but doesn’t embracing it as Entertainment™ like this feel kind of…icky?

Haus hits hard times: Haus, a company that ships specialized low-alcohol drinks direct to consumers, is looking for a buyer after a major investor backed out of its Series A. The challenge? Investor diligence for an alcohol company can take months, and Haus just doesn’t “have the cash to support continued operations at this time.”

woman pouring wine

Image Credits: Haus

audio stuff

How clean is the air you breathe every day? Aclima co-founder Davida Herzl wants everyone to be able to answer that question, and sat down with Jordan and Darrell on this week’s Found podcast to explain her mission. Meanwhile on Chain Reaction, Jacquelyn and Anita explain the U.S. gov’s crackdown of the cryptocurrency mixer Tornado Cash, and the Equity crew spent Wednesday’s show discussing whether the turbulent market conditions of late will mean we see fewer early-stage endeavors in the months ahead.

additional stuff

What lies behind the paywall? A lot of really good stuff! Here’s what TechCrunch+ subscribers were reading most this week…

Building an MVP when you can’t code: Got a great idea but can’t code? You can still get the ball rolling. Magnus Grimeland, founder of the early-stage VC firm Antler, lays out some of the key principles to keep in mind.

Are SaaS valuations staging a recovery?: “…the good news for software startup founders,” writes Alex, “is that the period when the deck was being increasingly stacked against them may now be behind us.”

VCs and AI-powered investment tools: Do VCs want AI-powered tools to help them figure out where to put their money? Kyle Wiggers takes a look at the concept, and why not all VCs are on board with it.

How this founder is SaaS-ifying air-quality tracking

Welcome back to Found, where we get the stories behind the startups. This week, Darrell and Jordan talked with Davida Herzl the co-founder and CEO of Aclima.

We all have a right to clean air, but chances are you aren’t getting accurate air quality data — Davida and the Aclima team are looking to change that. In this episode, she talks with Jordan and Darrell about the struggles she faced trying to start a climate company right after the clean tech bubble burst, how she’s stayed laser-focused on her mission, and how working with state governments is paramount for her company and measuring air-quality at scale.

Subscribe to Found to hear more stories from founders each week.

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Investors including Microsoft’s climate fund back hyperlocal environmental monitoring tech developer Aclima

Mitigating the effects of climate change and pollution is a global problem, but it’s one that requires local solutions.

While that seems like common sense, most communities around the world don’t have tools that can monitor emissions and pollutants at the granular levels they need to develop plans that can address these pollutants.

Aclima, a decade-old startup founded by Davida Herzl, is looking to solve that problem and has raised $40 million in new funding from strategic and institutional venture capital investors to accelerate its growth.

“We’ve built a platform that enables hyperlocal measurement. We measure all the greenhouse gases as well as regulated air pollutants. We deploy sensor networks that combine mobile sensing where we use fleets of vehicles as a roving network. And we bring that all together and bring that into a back end,” Herzl said. 

The networks of air quality monitoring technology that exists — and is subsidized by the government — is costly and lacking in the kinds of minute details on a neighborhood by neighborhood basis that communities can use to effectively address pollution problems.

“A typical air quality monitoring station would cost somewhere between $1 million to $2 million. Here in the Bay Area, the regulator is paying less than $3 million for access to all of this for the entire Bay Area,” Herzl said. 

Aclima’s technologies are already being deployed across California, and some of the company’s largest customers are municipalities in the Bay Area and down south in San Diego. 

GettyImages 1155300963

Image Credits: Getty Images under a license.

The company has two main offerings: an enterprise professional software product that’s geared toward regulators, experts, and businesses that want to get a handle on their greenhouse gas emissions and environmentally polluting operations and a free tool that’s available to the public.

A third revenue stream is through partnerships with companies like Google, which have attached Aclima’s sensors to its roving mapping vehicles to capture climate and environmental quality data alongside geographic information.

“You’re seeing a lot of large companies in traditionally who are now investing significant amount into really trying to understand their emissions profile and prioritize emission reductions in a data driven way,” Herzl said.

The company’s data is also providing real world tools to communities that are looking to address systemic inequalities in locations that have been hardest hit by industrial pollution.

West Oakland, for instance, has used Aclima’s data to develop community intervention plans to reduce pollution in the communities that have been most impacted by the regions industrial economy.

“The interconnected crises of climate change, public health and environmental justice urgently require lasting solutions,” said Herzl, in a statement. “Measurement will play a key role in shaping solutions and tracking progress. With this coalition of investors, we’re expanding our capacity to support new and existing customers and partners taking bold climate action.”

As a result of the new round of funding, led by Clearvision Ventures, the fund’s founder and managing partner, Dan Ahn will take a seat on the board of directors.

Photo: Greg Epperson/Getty Images

“They are the clear category leader in an important and emerging field of data and standards at the intersection of climate, public health and the economy,” Ahn said in a statement. “Both governments and industry will need Aclima’s critical data and analytics to benchmark and accelerate progress to reduce emissions.”

Other investors in Aclima’s latest round include the corporate investment arm of the sensor manufacturer Robert Bosch, which views the company as a strategic component of its efforts to use sensor data to combat climate change. 

“Aclima has built an expansive mobile and stationary sensor network that generates billions of measurements about our most critical resources every week,” says Dr. Ingo Ramesohl, Managing Director of RBVC, in a statement. “Bosch invents and delivers connected solutions for a smarter future across transportation, home, industrial, and many other fields. What Aclima has achieved in connected environmental sensing is an impressive feat. Together, we can accelerate Aclima’s ability to support customers in taking decisive and data-driven climate action.”

Another key investor is Microsoft, which has backed the company through one of the first direct investments from the Microsoft Climate Innovation Fund. 

“We established our Climate Innovation Fund earlier this year to accelerate the development of environmental sustainability solutions based on the best available science,” said Brandon Middaugh, Director, Climate Innovation Fund, Microsoft, in a statement. “We’re encouraged by Aclima’s pioneering approach to mapping air pollution sources and exposures at a hyperlocal level and the implications this technology can have for making data-driven environmental decisions with consideration for climate equity.”

Other investors also adding Aclima to their portfolios in this round include Splunk Inc. GingerBread Capital, KTB Network, ACVC Partners, and the Womens VC Fund II. Existing shareholders participating in the round include Social Capital, Rethink Impact, Kapor Capital, and the Schmidt Family Foundation, the company said in a statement.

 

Aclima and Google release a new air quality data set for researchers to investigate California pollution

As part of the Collision from Home conference, Aclima chief executive Davida Herzl released a new data set made in conjunction with Google.

Free to the scientific community, the data is the culmination of four years of data collection and aggregation resulting in 42 million air quality measurements throughout the state of California.

The company’s sensing and analytics tools were integrated into Google Street View vehicles, which measured air pollutant and greenhouse gas levels in the San Francisco Bay Area, Los Angeles and the California Central Valley over the course of the joint venture.

The vehicles collected data on carbon dioxide, ozone, nitrogen dioxide, nitric oxide, methane, black carbon and fine particulate pollutants. The two companies said the release of the data set should support research into fields that can be advanced by air pollution and greenhouse gas data measurement.

Selections of the data were used by researchers from the University of Texas, Austin, and the Environmental Defense Fund (EDF) for a 2017 paper that pollution can vary by five to eight times between city blocks. In 2018 the EDF and Kaiser Permanente released a study linking street level pollution in Oakland to higher incidences of heart disease In 2020, a subset of the Aclima data was used to estimate the environmental benefits of congestion pricing.

Now, with this complete California air quality data set available to researchers, Aclima and Google are doubling down on their thesis that measuring and analyzing street-level air quality is essential to revealing and reducing the emissions that both damage health and change the climate, the company said.

Google offers new treasure trove of air quality data to researchers

Google has employed its network of street view vehicles to also measure street-level air quality in recent years, through an initiative it calls ‘Project Air View.’ Today, it’s making more of the resulting data from that ongoing initiative available to scientists and researcher organizations. The company is releasing an updated version of its air quality data set that includes information collected with partner Aclima’s environmental sensors gathered between 2017 and 2018.

The combined data cache new includes info from the SF Bay and San Joaquin valley area originally starting in 2016, along with the additional two years’ worth of data for those areas as well as for other parts of California, and other major cities including Houston, Salt Lake City, Copenhagen, London and Amsterdam.

All told, Google’s mapping data set for air quality now includes info covering over 140,000 miles and 7,000 hours of combined driving time spanning 2016 through 2018. That’s a significant base upon which to build a study of the trajectory of air quality changes over time, and Google plans to not only continue this program, but expand it with additional coverage for more cities globally, including in Asia, Africa and South America.

Aclima sucks in $24M to scale its air quality mapping platform

Aclima, a San Francisco-based company which builds Internet-connected air quality sensors and runs a software platform to analyze the extracted intel, has closed a $24 million Series A to grow the business including by expanding its headcount and securing more fleet partnerships to build out the reach and depth of its pollution maps.

The Series A is led by Social Capital which is joining the board. Also participating in the round: The Schmidt Family Foundation, Emerson Collective, Radicle Impact, Rethink Impact, Plum Alley, Kapor Capital and First Philippine Holdings.

Three years ago Aclima came out of stealth, detailing a collaboration with Google on mapping air quality in its offices and also outdoors, by putting sensors on StreetView cars.

Though it has actually been working on the core problem of environmental sensing and intelligence for about a decade at this point, according to co-founder Davida Herzl.

“What we’ve really been doing over the course of the last few years is solving the really difficult technical challenges in generating this kind of data. Which is a revolution of air quality and climate change emissions data that hasn’t existed before,” she tells TechCrunch.

“Last year we announced the results of our state wide demonstration project in California where we mapped the Bay Area, the Central Valley, Los Angeles. And really demonstrated the power of the data to drive new science, decision making across the private and public sector.”

Also last year it published a study in collaboration with the University of Texas showing that pollution is hyperlocal — thereby supporting its thesis that effective air quality mapping requires dense networks of sensors if you’re going to truly reflect the variable reality on the ground.

“You can have the best air quality and the worst air quality on the same street,” says Herzl. “And that really gives us a new view — a new understanding of emissions but actually demonstrated the need for hyperlocal measurement to protect human health but also to manage those emissions.

“That data set has been applied across a variety of scientific research including studies that really showed the linkages between hyperlocal data and cardiovascular risk. In LA our black carbon data was used to support increased filtration in schools to protect school children.”

“Our technology is really a proof point for emerging and new legislation in California that’s going to require community based monitoring across the entire state,” she adds. “So all of that work in California has really demonstrated the power of our platform — and that has really set us up to scale, and the funding round is going to enable us to take this to a lot more cities and regions and users.”

Asked about potential international expansion — given the presence of strategic investors from south east Asia backing the round — Herzl says Aclima has had a “global view” for the business from the beginning, even while much of its early work has focused on California, adding: “We definitely have global ambitions and we will be making more announcements about that soon.”

Its strategy for growing the reach and depth of its air quality maps is focused on increasing its partnerships with fleets — so there’s a slight irony there given the vehicles being repurposed as air quality sensing nodes might themselves be contributing to the problem (Herzl sidestepped a question of whether Uber might be an interesting fleet partner for it, given the company’s current attempts to reinvent itself as a socially responsible corporate — including encouraging its drivers to go electric).

“Our mapping capabilities are amplified through our partnerships with fleets,” she says, pointing to Google’s StreetView cars as one current example (though this is not an exclusive partnership arrangement; a London air quality mapping project involving StreetView cars which was announced earlier this month is using hardware from a rival UK air quality sensor company, called Air Monitors, for example).

But flush with fresh Series A funding Aclima will be working on getting its kit on board more fleets — relying on third parties to build out the utility of its software platform for policymakers and communities.

“There’s a number of fleets that we are going to be speaking about our partnerships with but our platform can be integrated with any fleet type and we believe that is an incredible advantage and position for the company in really achieving our vision of creating a global platform for environmental intelligence to help cities and entire countries really manage climate risk at a scale that really hasn’t been possible before,” she adds.

“Our technology provides 100,000x greater spacial resolution than existing approaches and we do it at 100-1,000x cost reduction so our vision is to be the GPS of the environment — a new layer of environmental awareness and intelligence that really informs day to day decisions.

“We’re really excited because it’s taken really years of work. I incorporated Aclima 10 years ago and started really working on the technology around 2010. So this has taken… a tremendous amount of technical development and scientific rigor with partners… to really have the technology at a place where it’s really set up to scale.”

It finances (or part financies) the deployment of its sensors on the vehicles of fleet partners — with Aclima’s business model focused on monetizing the interpretation of the data provided by its SaaS platform. So a chunk of the Series A will be going to help pay for more sensor rollouts.

In terms of what fleet partners get back from agreeing for their vehicles to become mobile air quality sensing nodes, Herzl says it’s dependent on the partner. And Aclima’s isn’t naming any additional names on that front yet.

“It’s specific to each fleet. But I can say that in the case of Google we’re working with Google Earth outreach and the team at StreetView… to really reflect their commitment to sustainability but also to expand access to this kind of information,” she says of the perks for fleets, adding: “We’ll be talking more about that as we make announcement about our other partners.”

The Series A financing will also go on funding continued product development, with Aclima hoping to keep adding to the tally of pollutants it can identify and map — building on a list which includes the likes of CO2, methane and particulate matter.

“We have a very ambitious roadmap. And our roadmap is expansive — ultimately our vision is to make the invisible visible, across all of the pollutants and factors in the invisible layer of air that supports life. We want to make all of that visible — that’s our long term vision,” she says.

“Today we’re measuring all of the core gaseous pollutants that are regulated as well as the core climate change gases… We are not only deploying and expanding our platform’s availability but in our R&D efforts investing in next generation sensing technologies, whether it’s the tiniest PM2.5 sensor in the world to on our roadmap really having the ability to speciate COC [chlorinated organic compounds].

“We can’t do that today but are working on it and that is an area that is really important for specific communities but for industry and for policy makers as well.”

A key part of its ongoing engineering work is focused on shrinking certain sensing technologies — both in size and cost. As that’s the key to the sought for ubiquity, says Herzl.

“There’s a lot of hard work happening there to shrink [sensors],” she notes. “We’re talking about sensors that are the size of a thumb tack. Traditional technologies for this are very large, very difficult to deploy… so it’s not that capabilities don’t exist today but we’re working on shrinking those capabilities down into really, really tiny components so that we can achieve ubiquity… You have to shrink down the size but also reduce the cost so that you can deploy thousands, millions of these things.”

Commenting on the funding round in a supporting statement, Jay Zaveri, partner at Social Capital, added: “Aclima has successfully opened up an entirely new market domain with their innovative approach, tackling one of the biggest global challenges of our time. With a proven ability to quantify emissions and human exposure to pollution at global resolutions previously impossible, Aclima creates enormous opportunities for industry, cities and society.”