My Name Is Keith Brown — This Is Why I Joined Aha!

I just joined Aha! Heres why. I came from a top-10 SaaS company, where I managed a digital marketing team of 65 people, supported 50 products, and drove $400M in annual revenue. And before that, I was a subject matter expert for the largest provider of local marketing solutions nationwide. I championed best marketing practices for 400,000 clients and an army of 3,000 sales representatives. Ive accomplished a lot, but I really wanted to help scale a rapidly growing company.

My Name Is Keith Brown — This Is Why I Joined Aha!

I just joined Aha! Heres why. I came from a top-10 SaaS company, where I managed a digital marketing team of 65 people, supported 50 products, and drove $400M in annual revenue. And before that, I was a subject matter expert for the largest provider of local marketing solutions nationwide. I championed best marketing practices for 400,000 clients and an army of 3,000 sales representatives. Ive accomplished a lot, but I really wanted to help scale a rapidly growing company.

Four Qualities That Make a Startup Unforgettable

When you walk into a startup where everyone is smiling and happy to be there, you know youre in a special place. It just plain feels good to be somewhere everyone wants to work. As a guy who has been fortunate enough to be the CEO of a few companies, I have learned over time that its important to make a startup a feel-good place.

Four Qualities That Make a Startup Unforgettable

When you walk into a startup where everyone is smiling and happy to be there, you know youre in a special place. It just plain feels good to be somewhere everyone wants to work. As a guy who has been fortunate enough to be the CEO of a few companies, I have learned over time that its important to make a startup a feel-good place.

The One Sign Your Co-Worker Will Stab You In The Back

People talk about the workplace as a jungle. Some days are civil, but some days feel like a scene from Lord of the Flies. Its dramatic, but true. While there is no pigs head and burning island, sometimes you can smell revenge in the air, and its best to hole up in a conference room until the firestorms pass.

The One Sign Your Co-Worker Will Stab You In The Back

People talk about the workplace as a jungle. Some days are civil, but some days feel like a scene from Lord of the Flies. Its dramatic, but true. While there is no pigs head and burning island, sometimes you can smell revenge in the air, and its best to hole up in a conference room until the firestorms pass.

My Name Is Danny Archer — This Is Why I Joined Aha!

I spent the past four years as a product manager at a successful online backup and disaster recovery software company. After toiling with Google doc spreadsheets to manage my feature backlog and constantly having spirited debates with everyone in the company about why their pet feature was the most important, I discovered Aha! I was blown away. 

My Name Is Danny Archer — This Is Why I Joined Aha!

I spent the past four years as a product manager at a successful online backup and disaster recovery software company. After toiling with Google doc spreadsheets to manage my feature backlog and constantly having spirited debates with everyone in the company about why their pet feature was the most important, I discovered Aha! I was blown away. 

Top Challenges for Product Management; Priorities for Product Management Leaders for 2015; Buyer Personas in Action

Top Challenges for Product Management
At SiriusDecisions, we’ve recently been conducting research into the top priorities of product management leaders. My blog post on the Top Challenges for Product Management in 2015 shares some of the high-level findings from our research, specifically around the top priority areas for product management leaders as well as the specific skills they are looking to develop in their teams in 2015.

We’ll be sharing more results from the survey in the “Priorities for Product Management Leaders for 2015″ webcast. The webcast will be held on Wednesday, November 19, 2014 at 11am ET and is free to attend. In addition to sharing survey results, we will also provide examples of frameworks, models and research that can help product management leaders address these priorities more efficiently and effectively. Learn more about the webcast and register to reserve your spot.

Buyer Personas in Action
There are a lot of great posts on the SiriusDecisions blog, though I wanted to highlight one recent post by my colleague Julian Archer because it is particularly relevant to product marketers and product managers. His post — SiriusDecisions EMEA Summit 2014: Buyer Personas in Action — summarizes presentations by three of our clients at our recent SiriusDecisions EMEA Summit where they showcased examples of how they have leveraged buyer personas to transform their businesses. Personas are being used much more commonly by product managers, though often I see teams developing user personas — not buyer personas — and using them only for product development purposes. Julian’s summary shows three great examples of how buyer personas can be leveraged across the organization to align functions and improve business performance.

What’s Hot on Twitter
Here are a few of my tweets that have generated the most interest over the past few weeks; to get these in real-time, follow me at @jefflash:

How to NOT suck at product roadmap presentations

Buying a used car or delivering a presentation to a large group what tweaks you more? Presentations are a necessity in the business world, but they usually arent something that folks look forward to giving (or attending). But if you want to make it big, you are going to need to get good at them. Really good.